Exam 4: Ethical and Social Responsibility in Marketing

The 3M company stopped production of a chemical it had made for over 40 years when tests showed the chemical could be accumulated in human tissue,even though the products in which it was used had no known harmful health or environmental effect.The voluntary action by 3M is an example of

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Although research shows consumers are sensitive to ecological issues,they may not be willing to purchase a given product or service solely on the basis of its environmental claims.They may (1)be unwilling to sacrifice convenience, (2)be unwilling to pay higher prices to protect the environment,and (3)

Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Making counterfeit copies of Gucci purses,Tommy Hilfiger sportswear,and other international brands is pervasive in China because laws protecting intellectual property are unclear and sporadically enforced.Even when sanctions are applied,they are minimal,typically consisting of confiscation,a warning,a public apology,and perhaps a fine.Moreover,copying enjoys a long tradition in China that does not carry a stigma.A business introducing a product into China needs to know that its __________ may lead to trademark infringements.

The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound.People were upset with Exxon's response to the disaster.The company was slow to admit its mistake and even slower to implement cleanup activities.Exxon was criticized for acting in a manner that would benefit the organization but not society.In short,Exxon did not demonstrate

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

The owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of __________.

Bribery is most likely to occur when

The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Stakeholder responsibility refers to

Recently,certain toys that were manufactured in China were found to have very high levels of lead in the paint and were recalled.This action protected consumers' right to

Research on unethical consumer behavior,such as fraudulent automobile insurance claims or unauthorized downloading of music,movies,and software,indicates that these acts are rarely motivated by economic need.What influences these behaviors?

Which of the following statements concerning cause marketing is most accurate?

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Explain how Anheuser-Busch practices societal responsibility.

A recent study of business executives reported that __________ had witnessed ethically troubling behavior.