Question 1

Societal responsibility refers to

Accepted Answer

A) the obligation that organizations have to (1)the preservation of ecological environment and (2)the general public. 
B) the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
C) the view that an organization has an obligation to those who can affect the achievement of its objectives. 
D) the duty of a firm to maximize profits for its owners or stockholders. 
E) the idea that organizations are part of a larger society and are accountable to that society for their actions. 
A) the obligation that organizations have to (1)the preservation of ecological environment and (2)the general public. 
B) the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
C) the view that an organization has an obligation to those who can affect the achievement of its objectives. 
D) the duty of a firm to maximize profits for its owners or stockholders. 
E) the idea that organizations are part of a larger society and are accountable to that society for their actions.

Question 2

The unauthorized use of intellectual property can severely affect the owners of that property.This practice also

Accepted Answer

A) levels the playing ground for less developing nations by eliminating years of research time. 
B) accelerates innovation in that industry,as new and improved offerings enter the marketplace. 
C) has a negative impact on the economy through the loss of jobs,royalties,wages,or tax revenue. 
D) has a positive impact on an entire nation's cultural value system. 
E) ensures that the prices to consumers are minimized as a result of increased competition. 
A) levels the playing ground for less developing nations by eliminating years of research time. 
B) accelerates innovation in that industry,as new and improved offerings enter the marketplace. 
C) has a negative impact on the economy through the loss of jobs,royalties,wages,or tax revenue. 
D) has a positive impact on an entire nation's cultural value system. 
E) ensures that the prices to consumers are minimized as a result of increased competition.

Question 3

Even though his business is very small,the owner of a LAN center wants to follow the American Marketing Association Statement of Ethics.Every month there is a "company cookout." At the end of the meal,the employee (from president to members of the cleaning staff)who had the best idea for improving the center is honored and given a $25.00 gift certificate plus a T-shirt that reads,"Great Minds Think Like Me." This action exhibits which key AMA ethical value?

Accepted Answer

A) honesty 
B) responsibility 
C) fairness 
D) respect 
E) openness 
A) honesty 
B) responsibility 
C) fairness 
D) respect 
E) openness

Question 4

In the private purchase of a used or "pre-owned" car,__________ places the burden on the buyer to make sure the car is worth the purchase price,so it is advisable to take the car first to a mechanic.This is because once the transaction is complete the buyer will not receive a warranty or return option from the seller.

Accepted Answer

A) modus operandi 
B) caveat emptor 
C) de facto marketing 
D) ćest la vie 
E) anguis in herba 
A) modus operandi 
B) caveat emptor 
C) de facto marketing 
D) ćest la vie 
E) anguis in herba

Question 5

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Accepted Answer

A) economic espionage and bribery. 
B) price fixing and copyright infringement. 
C) bribery and extortion. 
D) price fixing and economic espionage. 
E) economic espionage and antitrust infractions. 
A) economic espionage and bribery. 
B) price fixing and copyright infringement. 
C) bribery and extortion. 
D) price fixing and economic espionage. 
E) economic espionage and antitrust infractions.

Question 6

The Consumer Bill of Rights refers to a law that

Accepted Answer

A) codified the ethics of exchange between manufacturers,distributors,and suppliers,including the right to be paid. 
B) codified the ethics of exchange between manufacturers,distributors,and suppliers,including the rights to safe working conditions,fair pay,and collaborative decision making. 
C) codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard. 
D) guaranteed consumers the right to be compensated through replacement,repair,or reimbursement for products that fail to perform as promised by the manufacturer. 
E) guaranteed consumers the rights that are enumerated in the First Amendment to the U.S.Constitution. 
A) codified the ethics of exchange between manufacturers,distributors,and suppliers,including the right to be paid. 
B) codified the ethics of exchange between manufacturers,distributors,and suppliers,including the rights to safe working conditions,fair pay,and collaborative decision making. 
C) codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard. 
D) guaranteed consumers the right to be compensated through replacement,repair,or reimbursement for products that fail to perform as promised by the manufacturer. 
E) guaranteed consumers the rights that are enumerated in the First Amendment to the U.S.Constitution.

Question 7

Define green marketing and provide an example of it.

Accepted Answer

Green marketing refers to a company's ma

Question 8

Economic espionage refers to

Accepted Answer

A) the destruction of a competitor's products or services through physical damage of property or damage to their reputation. 
B) persuading someone to act in one's favor,typically illegally or dishonestly,by a gift of money or other inducement. 
C) an illicit payment made to someone who has facilitated a transaction or appointment. 
D) the collection of trade secrets or other intellectual property from foreign countries or governments. 
E) the clandestine collection of trade secrets or proprietary information about a company's competitors. 
A) the destruction of a competitor's products or services through physical damage of property or damage to their reputation. 
B) persuading someone to act in one's favor,typically illegally or dishonestly,by a gift of money or other inducement. 
C) an illicit payment made to someone who has facilitated a transaction or appointment. 
D) the collection of trade secrets or other intellectual property from foreign countries or governments. 
E) the clandestine collection of trade secrets or proprietary information about a company's competitors.

Question 9

At 3M,the "Pollution Prevention Pays" program has generated over 9,000 ideas that eliminated more than 3.5 billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of

Accepted Answer

A) proactive marketing. 
B) green marketing. 
C) consumerism. 
D) an ecological code of ethics. 
E) cause marketing. 
A) proactive marketing. 
B) green marketing. 
C) consumerism. 
D) an ecological code of ethics. 
E) cause marketing.

Question 10

Burroughs Wellcome is the developer and maker of AZT,which is a drug to treat persons afflicted with AIDS.The firm charges each patient $6,500 annually-more than many AIDS patients can afford.This is an example of the manufacturer adhering to its

Accepted Answer

A) utopian responsibility. 
B) moral idealism. 
C) social responsibility. 
D) cause marketing strategy. 
E) profit responsibility. 
A) utopian responsibility. 
B) moral idealism. 
C) social responsibility. 
D) cause marketing strategy. 
E) profit responsibility.

Question 11

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Accepted Answer

A) competitive behavior among sellers. 
B) purchase behavior among buyers. 
C) price,service,and product responsibility to the ultimate consumer. 
D) accountability of buyers and sellers to federal and state regulators. 
E) perception of ethical behavior as viewed by employers of business firms,not nonprofit organizations. 
A) competitive behavior among sellers. 
B) purchase behavior among buyers. 
C) price,service,and product responsibility to the ultimate consumer. 
D) accountability of buyers and sellers to federal and state regulators. 
E) perception of ethical behavior as viewed by employers of business firms,not nonprofit organizations.

Question 12

Which of the following statements about consumer ethics is most accurate?

Accepted Answer

A) Consumer complaints about online auction fraud outnumber all reports of online crime. 
B) The cost to marketers of unethical consumer behavior is negligible in terms of lost sales. 
C) The potential cost to marketers of unethical consumer behavior is dramatically reduced by investing in loss prevention training. 
D) Retailers lose about $1 million dollars a day from shoplifting. 
E) At some point,every person shoplifts or participates in an unethical exchange;to retailers,it is simply the cost of doing business. 
A) Consumer complaints about online auction fraud outnumber all reports of online crime. 
B) The cost to marketers of unethical consumer behavior is negligible in terms of lost sales. 
C) The potential cost to marketers of unethical consumer behavior is dramatically reduced by investing in loss prevention training. 
D) Retailers lose about $1 million dollars a day from shoplifting. 
E) At some point,every person shoplifts or participates in an unethical exchange;to retailers,it is simply the cost of doing business.

Question 13

Procter & Gamble supports disadvantaged youth and provided relief after disasters strike when its customers purchase selected company products.This is an example of

Accepted Answer

A) cause marketing. 
B) philanthropic marketing. 
C) green marketing. 
D) public relations. 
E) societal promotions. 
A) cause marketing. 
B) philanthropic marketing. 
C) green marketing. 
D) public relations. 
E) societal promotions.

Question 14

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A) Mattel employees were sorry that 150 of the 10 million Power Wheels cars and trucks the company sold had caught on fire. 
B) Mattel research engineers proved that the spate of fires in the company's Power Wheels cars and trucks was the result of consumers' tinkering with the engine. 
C) A former Mattel employee owned one of the Mattel Power Wheel cars that caught on fire and slightly burned its rider. 
D) The Consumer Product Safety Commission investigated the fires and ordered a recall to repair all of the 10 million units that had been sold. 
E) A Mattel employee reported to the Consumer Product Safety Commission that Mattel knowingly manufactured an electrical system for Power Wheels that would catch on fire after prolonged use. 
A) Mattel employees were sorry that 150 of the 10 million Power Wheels cars and trucks the company sold had caught on fire. 
B) Mattel research engineers proved that the spate of fires in the company's Power Wheels cars and trucks was the result of consumers' tinkering with the engine. 
C) A former Mattel employee owned one of the Mattel Power Wheel cars that caught on fire and slightly burned its rider. 
D) The Consumer Product Safety Commission investigated the fires and ordered a recall to repair all of the 10 million units that had been sold. 
E) A Mattel employee reported to the Consumer Product Safety Commission that Mattel knowingly manufactured an electrical system for Power Wheels that would catch on fire after prolonged use.

Question 15

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of a(n)

Accepted Answer

A) crony. 
B) scab. 
C) whistle-blower. 
D) corporate snitch. 
E) ombudsman. 
A) crony. 
B) scab. 
C) whistle-blower. 
D) corporate snitch. 
E) ombudsman.

Question 16

Society's values and standards that are enforceable in the courts are referred to as

Accepted Answer

A) situational ethics. 
B) cultural norms. 
C) industry practices. 
D) laws. 
E) the Consumer Bill of Rights 
A) situational ethics. 
B) cultural norms. 
C) industry practices. 
D) laws. 
E) the Consumer Bill of Rights

Question 17

An owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word on her friend's computer.This activity is

Accepted Answer

A) both legal and ethical. 
B) caveat emptor. 
C) illegal but ethical. 
D) both illegal and unethical. 
E) sanctioned by the Business Software Alliance since only one copy was transferred. 
A) both legal and ethical. 
B) caveat emptor. 
C) illegal but ethical. 
D) both illegal and unethical. 
E) sanctioned by the Business Software Alliance since only one copy was transferred.

Question 18

In 2012,Anheuser-Busch donated over 1.4 million cans of emergency drinking water to support disaster relief efforts.Anheuser-Busch is exhibiting which of the following?

Accepted Answer

A) stockholder responsibility 
B) profit responsibility 
C) utilitarianism 
D) cause marketing 
E) social responsibility 
A) stockholder responsibility 
B) profit responsibility 
C) utilitarianism 
D) cause marketing 
E) social responsibility

Question 19

Which of the following statements about sustainable development is most accurate?

Accepted Answer

A) A company that always makes its furniture from rare tropical woods is practicing sustainable development. 
B) Currently,sustainable development is a luxury that only large multinational companies can engage in. 
C) Sustainable development is achieved when a firm's sales growth rate increases an average of 1-2% per year for a period of at least five years. 
D) A company that uses overseas child laborers to manufacturer its products to reduce costs does not practice sustainable development. 
E) Unfortunately,only a small number of consumers care whether a company practices sustainable development. 
A) A company that always makes its furniture from rare tropical woods is practicing sustainable development. 
B) Currently,sustainable development is a luxury that only large multinational companies can engage in. 
C) Sustainable development is achieved when a firm's sales growth rate increases an average of 1-2% per year for a period of at least five years. 
D) A company that uses overseas child laborers to manufacturer its products to reduce costs does not practice sustainable development. 
E) Unfortunately,only a small number of consumers care whether a company practices sustainable development.

Question 20

Practices that include filing warranty claims after the claim period,misredeeming coupons,and making fraudulent returns of merchandise are examples of

Accepted Answer

A) normal and reasonable consumer behavior. 
B) unethical practices by consumers. 
C) acceptable consumer code of ethics. 
D) costs to be passed along to shareholders as a part of doing business. 
E) violations of the Consumer Bill of Rights. 
A) normal and reasonable consumer behavior. 
B) unethical practices by consumers. 
C) acceptable consumer code of ethics. 
D) costs to be passed along to shareholders as a part of doing business. 
E) violations of the Consumer Bill of Rights.

Exam 4: Ethical and Social Responsibility in Marketing

Societal responsibility refers to

The unauthorized use of intellectual property can severely affect the owners of that property.This practice also

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

The Consumer Bill of Rights refers to a law that

Define green marketing and provide an example of it.

Economic espionage refers to

At 3M,the "Pollution Prevention Pays" program has generated over 9,000 ideas that eliminated more than 3.5 billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of

Burroughs Wellcome is the developer and maker of AZT,which is a drug to treat persons afflicted with AIDS.The firm charges each patient $6,500 annually-more than many AIDS patients can afford.This is an example of the manufacturer adhering to its

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Which of the following statements about consumer ethics is most accurate?

Procter & Gamble supports disadvantaged youth and provided relief after disasters strike when its customers purchase selected company products.This is an example of

Which of the following statements best describes the activities of a whistle-blower?

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of a(n)

Society's values and standards that are enforceable in the courts are referred to as

An owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word on her friend's computer.This activity is

In 2012,Anheuser-Busch donated over 1.4 million cans of emergency drinking water to support disaster relief efforts.Anheuser-Busch is exhibiting which of the following?

Which of the following statements about sustainable development is most accurate?

Practices that include filing warranty claims after the claim period,misredeeming coupons,and making fraudulent returns of merchandise are examples of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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