Question 1

Practices such as misredeeming coupons,making fraudulent returns of merchandise,filing warranty claims after the claim period,etc.are

Accepted Answer

A) acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights. 
B) acceptable provided the salesperson doesn't mind. 
C) occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices. 
D) not acceptable because consumers also have an obligation to act ethically and responsibly. 
E) not acceptable unless the participants are nonprofit organizations or charities. 
A) acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights. 
B) acceptable provided the salesperson doesn't mind. 
C) occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices. 
D) not acceptable because consumers also have an obligation to act ethically and responsibly. 
E) not acceptable unless the participants are nonprofit organizations or charities.

Question 2

Ethics refers to the

Accepted Answer

A) religious tenets of a country or ethnic region that shape its culture. 
B) social norms of a nation,community,or family. 
C) values and standards of society that are enforceable in the courts. 
D) moral principles and values that govern the actions and decisions of an individual or group. 
E) universal laws of man that go beyond individual or a group's beliefs of nations or religions. 
A) religious tenets of a country or ethnic region that shape its culture. 
B) social norms of a nation,community,or family. 
C) values and standards of society that are enforceable in the courts. 
D) moral principles and values that govern the actions and decisions of an individual or group. 
E) universal laws of man that go beyond individual or a group's beliefs of nations or religions.

Question 3

A social audit is a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility.The five steps of the audit are: (1)recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors; (2)__________; (3)determination of organizational objectives and priorities for programs and activities it will undertake; (4)specification of the type and amount of resources necessary to achieve social responsibility objectives;and (5)evaluation of social responsibility programs and activities undertaken and assessment of future involvement.

Accepted Answer

A) identification of environmental forces that could interfere with the firm's plans. 
B) evaluation of possible benefits both tangible and intangible to the firm's triple-bottom line. 
C) identification of social responsibility causes or programs consistent with the company's mission. 
D) selection of a team leader and assignment of tasks and task deadlines for team members. 
E) creation or selection of a theme,slogan,spokesperson,etc.for marketing cohesiveness. 
A) identification of environmental forces that could interfere with the firm's plans. 
B) evaluation of possible benefits both tangible and intangible to the firm's triple-bottom line. 
C) identification of social responsibility causes or programs consistent with the company's mission. 
D) selection of a team leader and assignment of tasks and task deadlines for team members. 
E) creation or selection of a theme,slogan,spokesperson,etc.for marketing cohesiveness.

Question 4

According to the personal moral philosophy of __________,if the benefits exceed the costs,the behavior is ethical.

Accepted Answer

A) hedonism 
B) utilitarianism 
C) existentialism 
D) moral idealism 
E) socialism 
A) hedonism 
B) utilitarianism 
C) existentialism 
D) moral idealism 
E) socialism

Question 5

All of the following are reasons for the state of perceived ethical business conduct EXCEPT:

Accepted Answer

A) a growing tendency for business decisions to be judged publicly by groups with different values and interests. 
B) the increased pressure on business people to make decisions in a society with diverse value systems. 
C) an increase in the public's expectations of ethical business behavior. 
D) ethical business conduct may have declined. 
E) businesses are behaving more ethically during these difficult economic times. 
A) a growing tendency for business decisions to be judged publicly by groups with different values and interests. 
B) the increased pressure on business people to make decisions in a society with diverse value systems. 
C) an increase in the public's expectations of ethical business behavior. 
D) ethical business conduct may have declined. 
E) businesses are behaving more ethically during these difficult economic times.

Question 6

Green marketing refers to

Accepted Answer

A) the purchasing of products from producers whose farming practices are Fair Trade certified. 
B) the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors. 
C) the marketing efforts to produce,promote,and reclaim environmentally sensitive products. 
D) the marketing of products that have in no way been altered or reprocessed by artificial means. 
E) the marketing of those products made exclusively from recycled materials. 
A) the purchasing of products from producers whose farming practices are Fair Trade certified. 
B) the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors. 
C) the marketing efforts to produce,promote,and reclaim environmentally sensitive products. 
D) the marketing of products that have in no way been altered or reprocessed by artificial means. 
E) the marketing of those products made exclusively from recycled materials.

Question 7

Describe the three major concepts of social responsibility.

Accepted Answer

The three concepts of social responsibil

Question 8

Jay Bloom's Pet Assure,a national pet health-care provider network based in Dover,N.J. ,recently took advantage of a rival's naïveté.When a West Coast provider of catastrophic pet coverage "preannounced" the addition of a wellness component (Pet Assure's specialty)in an interview with a tiny community newsweekly six months prior to launching it,Bloom was notified immediately through a web-based news monitoring service.This not only gave him time to add catastrophic benefits to one of his own wellness products,but also enabled him to get his offering to the market first.Jay Bloom relied on __________ to keep him abreast of his competitors' activities.

Accepted Answer

A) legitimate environmental scanning 
B) economic espionage 
C) kickbacks 
D) corporate piracy 
E) primary market research 
A) legitimate environmental scanning 
B) economic espionage 
C) kickbacks 
D) corporate piracy 
E) primary market research

Question 9

There has been a public outcry about the ethical practices of businesspeople.Public opinion surveys show that 58 percent of U.S.adults rate the ethical standards of business executives as

Accepted Answer

A) outstanding. 
B) above average. 
C) similar to other professions. 
D) typical of businesspeople around the world. 
E) fair or poor. 
A) outstanding. 
B) above average. 
C) similar to other professions. 
D) typical of businesspeople around the world. 
E) fair or poor.

Question 10

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally-friendly,soy-based paint (even though it costs more)would be practicing

Accepted Answer

A) profit responsibility. 
B) cause marketing. 
C) stakeholder responsibility. 
D) mass marketing. 
E) societal responsibility. 
A) profit responsibility. 
B) cause marketing. 
C) stakeholder responsibility. 
D) mass marketing. 
E) societal responsibility.

Question 11

Anheuser-Busch is trying to meet the needs of a very diverse group: its customers who drink beer,environmentalists,shareholders,regulators,and underage children who might think "drinking is cool." The primary reason for its desire to satisfy these needs is consistent with the idea of social responsibility because

Accepted Answer

A) all of these people or groups are its stakeholders. 
B) if Anheuser-Busch is not profitable,too many people will lose their jobs. 
C) the larger Anheuser-Busch's profits,the more taxes they will be able to pay. 
D) contrary to popular belief,alcohol can be good for you if consumed in moderation. 
E) the more highly thought of by potential consumers,the higher company's sales would be. 
A) all of these people or groups are its stakeholders. 
B) if Anheuser-Busch is not profitable,too many people will lose their jobs. 
C) the larger Anheuser-Busch's profits,the more taxes they will be able to pay. 
D) contrary to popular belief,alcohol can be good for you if consumed in moderation. 
E) the more highly thought of by potential consumers,the higher company's sales would be.

Question 12

The legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s,is referred to as __________.

Accepted Answer

A) ad nauseum 
B) mea culpa 
C) quid pro quo 
D) ćest la vie 
E) caveat emptor 
A) ad nauseum 
B) mea culpa 
C) quid pro quo 
D) ćest la vie 
E) caveat emptor

Question 13

A code of ethics is a formal statement of rules of conduct and

Accepted Answer

A) legal restrictions. 
B) moral laws. 
C) ethical principles. 
D) core values. 
E) cultural values. 
A) legal restrictions. 
B) moral laws. 
C) ethical principles. 
D) core values. 
E) cultural values.

Question 14

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by __________ in __________.

Accepted Answer

A) President John Kennedy;1962. 
B) President Ronald Reagan;1983. 
C) President Bill Clinton;1996. 
D) President George W.Bush;2003. 
E) President Barack Obama;2009. 
A) President John Kennedy;1962. 
B) President Ronald Reagan;1983. 
C) President Bill Clinton;1996. 
D) President George W.Bush;2003. 
E) President Barack Obama;2009.

Question 15

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin.According to the book,"Body parts are bought and sold for medical research,diagnostics,and therapies.They are marketed to museums and personal collectors.And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers.Blood has become one of the most valuable commodities on Earth.While petroleum sells for $100 a barrel,an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Accepted Answer

This example makes it obvious why ethics

Question 16

Michael Smolensky is CEO of Lifeway Foods,Inc. ,based in Skokie,IL.The company sells kefir,a cultured milk product popular in Smolensky's native Russia.Recently,Smolensky,who had developed his own secret recipe,got a call from his supplier,saying,"Michael,someone is trying to steal your secrets." Smolensky discovered later that a rival had called to ask the supplier for certain ingredients by their secret codes,known only to Smolensky and the supplier.The rival had picked them out of Lifeway's refuse.This is an example of

Accepted Answer

A) corporate intelligence. 
B) economic espionage. 
C) clandestine trade secrets. 
D) industrial sleuthing. 
E) competitive surveillance. 
A) corporate intelligence. 
B) economic espionage. 
C) clandestine trade secrets. 
D) industrial sleuthing. 
E) competitive surveillance.

Question 17

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards

Accepted Answer

A) are relative to particular societies. 
B) must be universal in order for cross-cultural marketing to be effective. 
C) are fluid and very easy to change. 
D) are cyclical so it is important to change with the times. 
E) are concrete;something is either right or wrong 
A) are relative to particular societies. 
B) must be universal in order for cross-cultural marketing to be effective. 
C) are fluid and very easy to change. 
D) are cyclical so it is important to change with the times. 
E) are concrete;something is either right or wrong

Question 18

All of the following are the result of an interest in the triple-bottom line EXCEPT:

Accepted Answer

A) sustainable development. 
B) cause marketing. 
C) ISO 9000. 
D) green marketing. 
E) social audits. 
A) sustainable development. 
B) cause marketing. 
C) ISO 9000. 
D) green marketing. 
E) social audits.

Question 19

Triple-bottom line refers to

Accepted Answer

A) the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth. 
B) the obligations an organization has to those who can affect achievement of its sales,profit,and market share objectives simultaneously. 
C) the recognition of the need for organizations to be responsible simultaneously to shareholders,employees,and customers. 
D) the obligations an organization has to practice profit,stakeholder,and societal responsibility simultaneously. 
E) three different financial statements prepared in three different formats: one for governmental regulators,one for shareholders,and one for internal use. 
A) the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth. 
B) the obligations an organization has to those who can affect achievement of its sales,profit,and market share objectives simultaneously. 
C) the recognition of the need for organizations to be responsible simultaneously to shareholders,employees,and customers. 
D) the obligations an organization has to practice profit,stakeholder,and societal responsibility simultaneously. 
E) three different financial statements prepared in three different formats: one for governmental regulators,one for shareholders,and one for internal use.

Question 20

As the use of the Internet grows around the world,there must be as easy an exchange of ideas and information as possible between countries.One important issue is opt-in versus opt-out.In general,European websites have opt-in policies while U.S.websites have opt-out policies.Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included.Europeans believe it is unethical to invade someone's privacy.Americans are not nearly as protective of their right to privacy.What ethical factor is illustrated by this example?

Accepted Answer

A) industry practices 
B) social legislation 
C) societal culture and norms 
D) changes it international law 
E) organizational culture and expectations 
A) industry practices 
B) social legislation 
C) societal culture and norms 
D) changes it international law 
E) organizational culture and expectations

Practices such as misredeeming coupons,making fraudulent returns of merchandise,filing warranty claims after the claim period,etc.are

Ethics refers to the

According to the personal moral philosophy of __________,if the benefits exceed the costs,the behavior is ethical.

All of the following are reasons for the state of perceived ethical business conduct EXCEPT:

Green marketing refers to

Describe the three major concepts of social responsibility.

There has been a public outcry about the ethical practices of businesspeople.Public opinion surveys show that 58 percent of U.S.adults rate the ethical standards of business executives as

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally-friendly,soy-based paint (even though it costs more)would be practicing

The legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s,is referred to as __________.

A code of ethics is a formal statement of rules of conduct and

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by in .

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards

All of the following are the result of an interest in the triple-bottom line EXCEPT:

Triple-bottom line refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Exam 4: Ethical and Social Responsibility in Marketing

Practices such as misredeeming coupons,making fraudulent returns of merchandise,filing warranty claims after the claim period,etc.are

Ethics refers to the

According to the personal moral philosophy of __________,if the benefits exceed the costs,the behavior is ethical.

All of the following are reasons for the state of perceived ethical business conduct EXCEPT:

Green marketing refers to

Describe the three major concepts of social responsibility.

There has been a public outcry about the ethical practices of businesspeople.Public opinion surveys show that 58 percent of U.S.adults rate the ethical standards of business executives as

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally-friendly,soy-based paint (even though it costs more)would be practicing

The legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s,is referred to as __________.

A code of ethics is a formal statement of rules of conduct and

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by __________ in __________.

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards

All of the following are the result of an interest in the triple-bottom line EXCEPT:

Triple-bottom line refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by in .