Exam 4: Ethical and Social Responsibility in Marketing

A health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services.This action exhibits which key AMA ethical value?

A formal statement of ethical principles and rules of conduct is referred to as a(n)

Many fast food restaurants,including Burger King,McDonald's,and Wendy's,no longer use polystyrene containers (which do not degrade as quickly as paper in a landfill)for packaging their products.Rather,these firms wrap their burgers in recycled paper wrappers,containers,and bags.These fast-food restaurants are practicing

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)to safety; (2)to be informed; (3)__________;and (4)to be heard.

A code of ethics is a formal statement of ethical principles and

When shopping on the Internet,most consumers assume their personal information is confidential.Subscribers to America Online (AOL)were upset when AOL proposed giving member information to its partners without telling them.This is related most directly to consumers' right to

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?

A Pressure-Assist Flushing System for toilets,which uses air and water pressure to ensure a powerful flush,can burst inside toilet tanks,"releasing stored pressure," according to the Consumer Product Safety Commission.It was recently recalled following 14 reports of injuries.This action protected consumers' right to

Social responsibility refers to

Profit responsibility refers to

Consider the Pampers ad above.Since 2006,Procter & Gamble has developed a successful brand campaign that includes the Pampers 1 Pack 5 1 Vaccine initiative,which has protected 100 million women and their babies against maternal and neonatal tetanus.This is an example of

The American Marketing Association Statement of Ethics is centered on three general norms.Marketers must: (1)do no harm; (2)foster trust in the marketing system;and (3)__________.

Employees who report unethical or illegal actions of their employers are referred to as

Arrowhead^® Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third,using 30% less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in __________.

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)__________; (2)to be informed; (3)to choose;and (4)to be heard.

The Children's Online Privacy Protection Act (1998)is a law designed to protect consumers' right to

Consider the copying of another's copyright,trademark,or patent.These are viewed as intellectual property.In the U.S. ,unauthorized use,reproduction,or distribution of intellectual property is illegal.Yet in China,copying enjoys a long tradition and does not carry a stigma.For example,copying a masterpiece was historically considered an art form in its own right.The difference between the two countries shows that __________ affect(s)the view of ethica1 behavior held in each country.

In marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Conducting business in a way that protects the natural environment while making economic progress is referred to as

There are three concepts of social responsibility,each relating to particular constituencies.According to Figure 4-4 above,"A" represents __________ responsibility.