Question 1

Sustainable development refers to

Accepted Answer

A) placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success. 
B) global economies that are slowly moving from an agrarian-base to an industrial base. 
C) adhering to worldwide standards for environmental quality and green marketing practices. 
D) marketing efforts to produce,promote,and reclaim environmentally sensitive products. 
E) conducting business in a way that protects the natural environment while making economic progress. 
A) placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success. 
B) global economies that are slowly moving from an agrarian-base to an industrial base. 
C) adhering to worldwide standards for environmental quality and green marketing practices. 
D) marketing efforts to produce,promote,and reclaim environmentally sensitive products. 
E) conducting business in a way that protects the natural environment while making economic progress.

Question 2

All of the following are addressed by an organization's code of ethics EXCEPT:

Accepted Answer

A) the dress,sayings,and manner of work of employees. 
B) contributions to political parties and government officials. 
C) customer and supplier relationships. 
D) accurate recordkeeping. 
E) conflicts of interest. 
A) the dress,sayings,and manner of work of employees. 
B) contributions to political parties and government officials. 
C) customer and supplier relationships. 
D) accurate recordkeeping. 
E) conflicts of interest.

Question 3

A key difference between cause marketing and a charitable contribution is

Accepted Answer

A) a charitable contribution provides an organization with a lower tax deduction. 
B) there is no limit to the amount of charitable deductions a firm can make,but a firm is limited to the number of cause marketing efforts it can make during a fiscal year. 
C) charitable donations are contributed at the sole discretion of the firm;cause marketing is the amount is directly affected by consumers' purchases. 
D) cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions. 
E) there is essentially no difference between a charitable contribution and cause marketing. 
A) a charitable contribution provides an organization with a lower tax deduction. 
B) there is no limit to the amount of charitable deductions a firm can make,but a firm is limited to the number of cause marketing efforts it can make during a fiscal year. 
C) charitable donations are contributed at the sole discretion of the firm;cause marketing is the amount is directly affected by consumers' purchases. 
D) cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions. 
E) there is essentially no difference between a charitable contribution and cause marketing.

Question 4

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

Accepted Answer

Answers will vary,but they should includ

Question 5

A code of ethics refers to

Accepted Answer

A) a formal statement of moral and ethical business attitudes. 
B) a formal statement of ethical principles and rules of conduct. 
C) an informal guide of ethical principles and moral conduct. 
D) the written document stating the beliefs and values of each employee in a firm. 
E) a firm's itemized list of business activities that are and are not consistent with the company's mission statement. 
A) a formal statement of moral and ethical business attitudes. 
B) a formal statement of ethical principles and rules of conduct. 
C) an informal guide of ethical principles and moral conduct. 
D) the written document stating the beliefs and values of each employee in a firm. 
E) a firm's itemized list of business activities that are and are not consistent with the company's mission statement.

Question 6

The right to be heard means that

Accepted Answer

A) the U.S.Department of Commerce has the right to hear consumer complaints. 
B) the American Marketing Association has the right to discipline marketers based on customer complaints. 
C) consumers should have access to public policy makers regarding complaints about products and services. 
D) companies should have access to public policy makers regarding complaints about fraudulent consumer practices. 
E) consumers should have access to public policy makers regarding new product ideas. 
A) the U.S.Department of Commerce has the right to hear consumer complaints. 
B) the American Marketing Association has the right to discipline marketers based on customer complaints. 
C) consumers should have access to public policy makers regarding complaints about products and services. 
D) companies should have access to public policy makers regarding complaints about fraudulent consumer practices. 
E) consumers should have access to public policy makers regarding new product ideas.

Question 7

Who said the following quote: "There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game,which is to say,engages in open and free competition without deception or fraud."?

Accepted Answer

A) Federal Reserve Chairman Ben Bernanke 
B) Nobel Laureate Paul Krugman 
C) President Barack Obama 
D) Nobel Laureate Milton Friedman 
E) President Ronald Reagan 
A) Federal Reserve Chairman Ben Bernanke 
B) Nobel Laureate Paul Krugman 
C) President Barack Obama 
D) Nobel Laureate Milton Friedman 
E) President Ronald Reagan

Question 8

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

A) organizational structures 
B) societal culture and norms 
C) national and local legislation 
D) the U.S.Supreme Court 
E) a nation's moral philosophy 
A) organizational structures 
B) societal culture and norms 
C) national and local legislation 
D) the U.S.Supreme Court 
E) a nation's moral philosophy

Question 9

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Accepted Answer

A) get as much as they can for their money 
B) support cause marketing efforts 
C) reveal any and all pertinent personal information 
D) act ethically and responsibly 
E) seek products with ISO 14000 certification 
A) get as much as they can for their money 
B) support cause marketing efforts 
C) reveal any and all pertinent personal information 
D) act ethically and responsibly 
E) seek products with ISO 14000 certification

Question 10

A global undertaking to further environmental quality and green marketing efforts is the

Accepted Answer

A) ISO 14000 initiative. 
B) Kyoto Protocol. 
C) Green World (GW)initiative. 
D) ISO 9000 initiative. 
E) Madrid Protocol initiative. 
A) ISO 14000 initiative. 
B) Kyoto Protocol. 
C) Green World (GW)initiative. 
D) ISO 9000 initiative. 
E) Madrid Protocol initiative.

Question 11

Two former sales representatives of Amgen,a biotech company,alleged the company strongly encouraged its salesforce to search confidential medical records in dermatologist's offices in an attempt to find names of patients that would benefit from the use of Amgen's drug Enbrel,a treatment for psoriasis.After reporting this practice to the president,one of the reps was fired and the other resigned after receiving a poor performance review.Both these two people sued Amgen,claiming they did not go along with the scheme because they objected to it as being unethical.These two sales representatives are

Accepted Answer

A) scabs. 
B) cronies. 
C) whistle-blowers. 
D) contrarians. 
E) ombudsmen. 
A) scabs. 
B) cronies. 
C) whistle-blowers. 
D) contrarians. 
E) ombudsmen.

Question 12

Moral idealism refers to

Accepted Answer

A) a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. 
B) a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal,state,and local levels. 
C) a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic embodied in the U.S.Constitution's Bill of Rights. 
D) a formal statement of ethical principles and rules of conduct. 
E) a personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome. 
A) a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. 
B) a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal,state,and local levels. 
C) a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic embodied in the U.S.Constitution's Bill of Rights. 
D) a formal statement of ethical principles and rules of conduct. 
E) a personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome.

Question 13

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Accepted Answer

A) cause marketing. 
B) moral idealism. 
C) social responsibility. 
D) utilitarianism. 
E) green marketing. 
A) cause marketing. 
B) moral idealism. 
C) social responsibility. 
D) utilitarianism. 
E) green marketing.

Question 14

What is the difference between standard charitable contributions and cause marketing?

Accepted Answer

A firm's standard charitable contributio

Question 15

Ethical exchanges between sellers and buyers should result in

Accepted Answer

A) the seller making a profit at the expense of the buyer. 
B) the buyer getting the product for the best price at the expense of the seller. 
C) both parties to the exchange being better off after a transaction. 
D) the seller offering buyers its products and services at cost,especially during a period of recession. 
E) the buyer forming a strategic alliance with the seller. 
A) the seller making a profit at the expense of the buyer. 
B) the buyer getting the product for the best price at the expense of the seller. 
C) both parties to the exchange being better off after a transaction. 
D) the seller offering buyers its products and services at cost,especially during a period of recession. 
E) the buyer forming a strategic alliance with the seller.

Question 16

Moral idealism refers to a personal moral philosophy that

Accepted Answer

A) believes that good will always triumph over evil. 
B) follows the "Golden Rule," which is "You should treat others as you would like others to treat you." 
C) all human beings are basically good. 
D) considers individual rights or duties as universal,regardless of the outcome. 
E) believes in "the greatest good for the greatest number." 
A) believes that good will always triumph over evil. 
B) follows the "Golden Rule," which is "You should treat others as you would like others to treat you." 
C) all human beings are basically good. 
D) considers individual rights or duties as universal,regardless of the outcome. 
E) believes in "the greatest good for the greatest number."

Question 17

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)to safety; (2)__________; (3)to choose;and (4)to be heard.

Accepted Answer

A) to privacy 
B) to be informed 
C) to be treated with respect 
D) to be treated without prejudice 
E) to receive fair prices for both products and services 
A) to privacy 
B) to be informed 
C) to be treated with respect 
D) to be treated without prejudice 
E) to receive fair prices for both products and services

Question 18

Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Accepted Answer

A) Buy the marketing plan if assured there would be no legal or ethical repercussions. 
B) Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away. 
C) Immediately contact Coca-Cola to advise them of the plot to sell the marketing plan. 
D) Immediately report the offer to the Better Business Bureau. 
E) Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free. 
A) Buy the marketing plan if assured there would be no legal or ethical repercussions. 
B) Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away. 
C) Immediately contact Coca-Cola to advise them of the plot to sell the marketing plan. 
D) Immediately report the offer to the Better Business Bureau. 
E) Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.

Question 19

A recent poll by Environics International,a public-opinion research firm,found that 67 percent of North Americans are willing to boycott products on ethical grounds.This survey did not ask if the person who was acting on ethical grounds would first see if the boycott was based on facts.Which of the following statements describe a conclusion that should be drawn from this information?

Accepted Answer

A) If you are an ethical person,you should act according to your instincts. 
B) Realistically speaking,in order to stay in business,all businesses must occasionally behave unethically. 
C) All businesses will act unethically unless forced by consumers to act morally. 
D) There is nothing consumers can do to stop unethical business activities. 
E) Boycotting a product without knowing the facts can be viewed as unethical. 
A) If you are an ethical person,you should act according to your instincts. 
B) Realistically speaking,in order to stay in business,all businesses must occasionally behave unethically. 
C) All businesses will act unethically unless forced by consumers to act morally. 
D) There is nothing consumers can do to stop unethical business activities. 
E) Boycotting a product without knowing the facts can be viewed as unethical.

Question 20

HomeWorRx Referral Network profiles home service companies for homeowners looking for a contractor or handyman.To ensure that companies they recommend are reliable,HomeWorRx checks the business licenses,insurance coverages,Better Business Bureau records,and three trade references.The recommended home service company also has to agree to a(n)__________,which includes maintaining professionalism and guaranteeing the quality of its work.

Accepted Answer

A) statement of cultural values 
B) statement of values and beliefs 
C) industry endorsement 
D) code of ethics 
E) contract due diligence 
A) statement of cultural values 
B) statement of values and beliefs 
C) industry endorsement 
D) code of ethics 
E) contract due diligence

Sustainable development refers to

All of the following are addressed by an organization's code of ethics EXCEPT:

A key difference between cause marketing and a charitable contribution is

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

A code of ethics refers to

The right to be heard means that

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

A global undertaking to further environmental quality and green marketing efforts is the

Moral idealism refers to

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

What is the difference between standard charitable contributions and cause marketing?

Ethical exchanges between sellers and buyers should result in

Moral idealism refers to a personal moral philosophy that

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)to safety; (2)__________; (3)to choose;and (4)to be heard.

Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Exam 4: Ethical and Social Responsibility in Marketing

Sustainable development refers to

All of the following are addressed by an organization's code of ethics EXCEPT:

A key difference between cause marketing and a charitable contribution is

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

A code of ethics refers to

The right to be heard means that

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

A global undertaking to further environmental quality and green marketing efforts is the

Moral idealism refers to

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

What is the difference between standard charitable contributions and cause marketing?

Ethical exchanges between sellers and buyers should result in

Moral idealism refers to a personal moral philosophy that

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)to safety; (2)__________; (3)to choose;and (4)to be heard.

Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters