Question 1

Which of the following statements best describes a whistle-blower?

Accepted Answer

A) An employee is unhappy because his company is downsizing. 
B) An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat. 
C) A salesperson for a company finds out that a member of his softball team,who works for another firm,"borrowed" some paper clips from that firm to use for his personal use and wants to "tell on him." 
D) An employee criticizes his employer's finance personnel to his fellow co-workers for picking the wrong stocks in his retirement fund;they lost value last year due to a downturn in the stock market. 
E) An employee spends the afternoon at work studying for her test rather than counting inventory as she was supposed to be doing. 
A) An employee is unhappy because his company is downsizing. 
B) An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat. 
C) A salesperson for a company finds out that a member of his softball team,who works for another firm,"borrowed" some paper clips from that firm to use for his personal use and wants to "tell on him." 
D) An employee criticizes his employer's finance personnel to his fellow co-workers for picking the wrong stocks in his retirement fund;they lost value last year due to a downturn in the stock market. 
E) An employee spends the afternoon at work studying for her test rather than counting inventory as she was supposed to be doing.

Question 2

An increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys,which are thought to have lived more "humane" or "avian" lives-and as a result,to taste better than conventionally-raised turkeys.The USDA defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds to access the out-of-doors only moments before they are killed acting socially responsible?

Accepted Answer

To answer this question,students will ne

Question 3

The first step in any social audit is to

Accepted Answer

A) evaluate current social responsibility programs. 
B) determine the amount of money that can be allocated for societal marketing programs. 
C) recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors. 
D) identify social responsibility causes consistent with the company's mission. 
E) determine the types of resources needed to achieve social responsibility objectives. 
A) evaluate current social responsibility programs. 
B) determine the amount of money that can be allocated for societal marketing programs. 
C) recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors. 
D) identify social responsibility causes consistent with the company's mission. 
E) determine the types of resources needed to achieve social responsibility objectives.

Question 4

Which of the following statements most accurately distinguishes between laws and ethics?

Accepted Answer

A) Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society. 
B) Ethics deal with religious and moral beliefs while laws deal with social,economic,and environmental behaviors. 
C) Ethics deal with internal (personal)issues while laws deal with external (social)issues. 
D) There is no significant difference between laws and ethics;these terms can be used interchangeably. 
E) Ethics deal with personal and moral principles whereas laws are society's values that are enforceable in the courts. 
A) Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society. 
B) Ethics deal with religious and moral beliefs while laws deal with social,economic,and environmental behaviors. 
C) Ethics deal with internal (personal)issues while laws deal with external (social)issues. 
D) There is no significant difference between laws and ethics;these terms can be used interchangeably. 
E) Ethics deal with personal and moral principles whereas laws are society's values that are enforceable in the courts.

Question 5

Many media today use pay-to-vote polls,in which respondents use a 900-telephone number to vote "yes" or "no" on a current issue as a means of generating viewer or listener interest.The Research Industry Coalition (RIC)has asked all media to inform viewers or listeners that the validity of such polls is questionable and the results are NOT statistically representative of the population but are just a frequency distribution of those who happen to call.If a television station chooses not to make viewers aware of the shortcomings of a pay-to-vote poll,its business practice would fall into which of the following categories?

Accepted Answer

A) ethical but illegal. 
B) ethical and legal. 
C) unethical and illegal. 
D) unethical but legal 
E) in today's media age,this practice has become universal;any bias is implied and need not be directly stated under the caveat emptor doctrine. 
A) ethical but illegal. 
B) ethical and legal. 
C) unethical and illegal. 
D) unethical but legal 
E) in today's media age,this practice has become universal;any bias is implied and need not be directly stated under the caveat emptor doctrine.

Question 6

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values.These include: _________,responsibility,fairness,respect,openness,and citizenship.

Accepted Answer

A) diversity 
B) integrity 
C) honesty 
D) perseverance 
E) charity 
A) diversity 
B) integrity 
C) honesty 
D) perseverance 
E) charity

Question 7

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Accepted Answer

A) economic espionage 
B) industrial espionage 
C) marketplace espionage 
D) industrial surveillance 
E) patent infringement 
A) economic espionage 
B) industrial espionage 
C) marketplace espionage 
D) industrial surveillance 
E) patent infringement

Question 8

Which of the following is a major reason for the violation of ethics codes?

Accepted Answer

A) government regulation 
B) family influence 
C) lack of religious beliefs 
D) fear of disciplinary action 
E) perceived behavior of top management 
A) government regulation 
B) family influence 
C) lack of religious beliefs 
D) fear of disciplinary action 
E) perceived behavior of top management

Question 9

There are three concepts of social responsibility,each relating to particular constituencies.According to Figure 4-4 above,"B" represents __________ responsibility.

Accepted Answer

A) societal 
B) profit 
C) customer 
D) stakeholder 
E) seller 
A) societal 
B) profit 
C) customer 
D) stakeholder 
E) seller

Question 10

According to public opinion surveys,__________ are considered to be among the LEAST ethical occupations in the United States.

Accepted Answer

A) insurance company professionals 
B) legal professionals 
C) advertising practitioners 
D) U.S.congresspeople 
E) the news media 
A) insurance company professionals 
B) legal professionals 
C) advertising practitioners 
D) U.S.congresspeople 
E) the news media

Question 11

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as __________.

Accepted Answer

A) social responsibility 
B) moral idealism 
C) utilitarianism 
D) hedonism 
E) the Golden Rule 
A) social responsibility 
B) moral idealism 
C) utilitarianism 
D) hedonism 
E) the Golden Rule

Question 12

The Latin phrase caveat emptor is a legal concept that means

Accepted Answer

A) "Cash on delivery." 
B) "Let the buyer beware." 
C) "Let's make a deal." 
D) "Be informed." 
E) "Such is life." 
A) "Cash on delivery." 
B) "Let the buyer beware." 
C) "Let's make a deal." 
D) "Be informed." 
E) "Such is life."

Question 13

Anheuser-Busch established its Corporate Social Responsibility (CSR)Department to

Accepted Answer

A) promote the positive aspects of moderate beer consumption. 
B) promote responsible drinking and deter underage drinking and alcohol abuse. 
C) encourage recycling of both aluminum cans and glass bottles by ultimate consumers and suppliers. 
D) educate employees about the importance of serving as role models by drinking responsibly themselves. 
E) promote Anheuser-Busch as more socially responsible than its competitors. 
A) promote the positive aspects of moderate beer consumption. 
B) promote responsible drinking and deter underage drinking and alcohol abuse. 
C) encourage recycling of both aluminum cans and glass bottles by ultimate consumers and suppliers. 
D) educate employees about the importance of serving as role models by drinking responsibly themselves. 
E) promote Anheuser-Busch as more socially responsible than its competitors.

Question 14

Transparency International is an organization that

Accepted Answer

A) monitors how developed nations deal with developing nations. 
B) establishes procedures for ethical international business based on the ISO 7000 Code of Conduct. 
C) monitors and ranks nations worldwide according to their perceived use of bribery. 
D) creates an acceptable international code of ethics. 
E) makes sure federal,state,and local governments in the United States abide by the Consumer Bill of Rights. 
A) monitors how developed nations deal with developing nations. 
B) establishes procedures for ethical international business based on the ISO 7000 Code of Conduct. 
C) monitors and ranks nations worldwide according to their perceived use of bribery. 
D) creates an acceptable international code of ethics. 
E) makes sure federal,state,and local governments in the United States abide by the Consumer Bill of Rights.

Question 15

Which of the following statements describes one of the major reasons codes of ethics are violated?

Accepted Answer

A) Most companies do not have a formal code of ethics. 
B) Most companies overlook infractions if the action is unethical but legal. 
C) Many codes of ethics lack specificity. 
D) There is often a discrepancy between the written code of ethics of a firm and the personal and moral beliefs of individual employees. 
E) There are very few violations in firms with written codes of ethics. 
A) Most companies do not have a formal code of ethics. 
B) Most companies overlook infractions if the action is unethical but legal. 
C) Many codes of ethics lack specificity. 
D) There is often a discrepancy between the written code of ethics of a firm and the personal and moral beliefs of individual employees. 
E) There are very few violations in firms with written codes of ethics.

Question 16

MasterCard International links usage of its card with fund raising for institutions that combat cancer,heart disease,child abuse,and muscular dystrophy.MasterCard gives a modest percentage of charges from its credit card charges to the institutions.What is this called and how does it affect cardholders' behavior?

Accepted Answer

This practice is called cause marketing,

Question 17

Cause marketing refers to

Accepted Answer

A) when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products. 
B) the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth. 
C) marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause. 
D) marketing efforts to produce,promote,and reclaim environmentally sensitive products. 
E) when marketing actions that took place actually caused more harm than good. 
A) when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products. 
B) the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth. 
C) marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause. 
D) marketing efforts to produce,promote,and reclaim environmentally sensitive products. 
E) when marketing actions that took place actually caused more harm than good.

Question 18

Consider the Avon ad above.Avon has donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko® exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of

Accepted Answer

A) philanthropic marketing. 
B) corporate altruism. 
C) the marketing concept. 
D) green marketing. 
E) cause marketing. 
A) philanthropic marketing. 
B) corporate altruism. 
C) the marketing concept. 
D) green marketing. 
E) cause marketing.

Question 19

Consider the 3M Scotchgard photo above.3M voluntarily stopped the production of a chemical used as an ingredient in its Scotchgard fabric protector because minute amounts were found in the tissues of both animals and humans and the company feared there could be health affects at high levels.The moral philosophy that guided 3M in making this decision was __________.

Accepted Answer

A) moral idealism 
B) utilitarianism 
C) green marketing 
D) stringent laws 
E) cause marketing 
A) moral idealism 
B) utilitarianism 
C) green marketing 
D) stringent laws 
E) cause marketing

Question 20

Consider the Coke-Pepsi photo above.Suppose you are a senior executive at Pepsi-Cola and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price.When asked this question in an online survey,__________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.

Accepted Answer

A) 15 
B) 36 
C) 52 
D) 67 
E) 89 
A) 15 
B) 36 
C) 52 
D) 67 
E) 89

Which of the following statements best describes a whistle-blower?

The first step in any social audit is to

Which of the following statements most accurately distinguishes between laws and ethics?

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values.These include: _________,responsibility,fairness,respect,openness,and citizenship.

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Which of the following is a major reason for the violation of ethics codes?

There are three concepts of social responsibility,each relating to particular constituencies.According to Figure 4-4 above,"B" represents __________ responsibility.

According to public opinion surveys,__________ are considered to be among the LEAST ethical occupations in the United States.

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as __________.

The Latin phrase caveat emptor is a legal concept that means

Anheuser-Busch established its Corporate Social Responsibility (CSR)Department to

Transparency International is an organization that

Which of the following statements describes one of the major reasons codes of ethics are violated?

Cause marketing refers to

Consider the Avon ad above.Avon has donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko^® exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Exam 4: Ethical and Social Responsibility in Marketing

Which of the following statements best describes a whistle-blower?

The first step in any social audit is to

Which of the following statements most accurately distinguishes between laws and ethics?

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values.These include: _________,responsibility,fairness,respect,openness,and citizenship.

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Which of the following is a major reason for the violation of ethics codes?

There are three concepts of social responsibility,each relating to particular constituencies.According to Figure 4-4 above,"B" represents __________ responsibility.

According to public opinion surveys,__________ are considered to be among the LEAST ethical occupations in the United States.

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as __________.

The Latin phrase caveat emptor is a legal concept that means

Anheuser-Busch established its Corporate Social Responsibility (CSR)Department to

Transparency International is an organization that

Which of the following statements describes one of the major reasons codes of ethics are violated?

Cause marketing refers to

Consider the Avon ad above.Avon has donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko® exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Consider the Avon ad above.Avon has donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko^® exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of