Question 1

The lag from ordering an item until it is received and ready for use or sale is referred to as

Accepted Answer

A) order cycle time. 
B) order handling time. 
C) order-to-ship duration. 
D) purchase cycle. 
E) logistics cycle. 
A) order cycle time. 
B) order handling time. 
C) order-to-ship duration. 
D) purchase cycle. 
E) logistics cycle.

Question 2

A marketing channel intermediary that purchases merchandise for resale at retail outlets would be engaging in a(n)__________ function.

Accepted Answer

A) transactional 
B) logistical 
C) facilitating 
D) risk taking 
E) assorting 
A) transactional 
B) logistical 
C) facilitating 
D) risk taking 
E) assorting

Question 3

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Accepted Answer

A) retailers. 
B) brokers. 
C) ultimate consumers. 
D) wholesalers. 
E) agents. 
A) retailers. 
B) brokers. 
C) ultimate consumers. 
D) wholesalers. 
E) agents.

Question 4

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as __________.

Accepted Answer

A) direct marketing 
B) indirect marketing 
C) intensive marketing 
D) multichannel marketing 
E) electronic marketing 
A) direct marketing 
B) indirect marketing 
C) intensive marketing 
D) multichannel marketing 
E) electronic marketing

Question 5

Intensive distribution refers to

Accepted Answer

A) the distribution of products or services in markets where there are currently no other competitors. 
B) the distribution of products or services where the producer owns the entire channel of distribution. 
C) the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. 
D) the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. 
E) the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area. 
A) the distribution of products or services in markets where there are currently no other competitors. 
B) the distribution of products or services where the producer owns the entire channel of distribution. 
C) the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. 
D) the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. 
E) the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

Question 6

__________ is an intermediary who sells to other intermediaries.

Accepted Answer

A) agent 
B) wholesaler 
C) retailer 
D) manufacturer 
E) broker 
A) agent 
B) wholesaler 
C) retailer 
D) manufacturer 
E) broker

Question 7

Purchasing products for resale or as an agent to supply of a product would be an example of a __________ function.

Accepted Answer

A) logistical 
B) facilitating 
C) risk taking 
D) transactional 
E) assorting 
A) logistical 
B) facilitating 
C) risk taking 
D) transactional 
E) assorting

Question 8

A tying arrangement refers to when a supplier requires

Accepted Answer

A) a distributor purchasing some products to buy others from the supplier. 
B) channel members to sell only its products or restricts distributors from selling directly competitive products. 
C) to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell. 
D) a channel member to sell only its products. 
E) a channel member to finance all loans through the supplier's bank. 
A) a distributor purchasing some products to buy others from the supplier. 
B) channel members to sell only its products or restricts distributors from selling directly competitive products. 
C) to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell. 
D) a channel member to sell only its products. 
E) a channel member to finance all loans through the supplier's bank.

Question 9

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is a(n)__________.

Accepted Answer

A) ultimate consumer 
B) manufacturer 
C) wholesaler 
D) retailer 
E) distributor 
A) ultimate consumer 
B) manufacturer 
C) wholesaler 
D) retailer 
E) distributor

Question 10

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A) Efficient supply chains often operate with relatively low inventory levels. 
B) Efficient supply chains use common platforms and common components across several products. 
C) Efficient supply chains rely on maintaining large geographically dispersed inventory warehouses. 
D) Efficient supply chains traditionally use expensive,but faster,modes of transportation. 
E) Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered. 
A) Efficient supply chains often operate with relatively low inventory levels. 
B) Efficient supply chains use common platforms and common components across several products. 
C) Efficient supply chains rely on maintaining large geographically dispersed inventory warehouses. 
D) Efficient supply chains traditionally use expensive,but faster,modes of transportation. 
E) Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered.

Question 11

Vertical integration can lead to legal prosecution if

Accepted Answer

A) there is potential to lessen competition or create a monopoly. 
B) mergers create too much competition. 
C) a corporate vertical system attempts to become a contractual vertical marketing system. 
D) an administered vertical system attempts to become a corporate vertical marketing system. 
E) one member of the channel attempts to take the position of channel captain away from another. 
A) there is potential to lessen competition or create a monopoly. 
B) mergers create too much competition. 
C) a corporate vertical system attempts to become a contractual vertical marketing system. 
D) an administered vertical system attempts to become a corporate vertical marketing system. 
E) one member of the channel attempts to take the position of channel captain away from another.

Question 12

The two types of channel conflict are

Accepted Answer

A) wholesaler and retailer. 
B) horizontal and vertical. 
C) transactional and promotional. 
D) external and internal. 
E) producer and consumer. 
A) wholesaler and retailer. 
B) horizontal and vertical. 
C) transactional and promotional. 
D) external and internal. 
E) producer and consumer.

Question 13

What are the utilities created by marketing intermediaries? Describe each one.

Accepted Answer

Marketing intermediaries help create fou

Question 14

At the end of a recent year,Solectron,a big Milpitas,California,electronics contractor,made half of its purchases under vendor-managed inventory programs.Solectron

Accepted Answer

A) had its suppliers perform all materials handing activities. 
B) authorized its suppliers to eliminate as many wholesaling functions as possible from the supply chain. 
C) used a system in which its suppliers determined the product amount and assortment that should be in stock. 
D) authorized the use of distribution centers to provide quicker customer response times. 
E) balanced its total logistics cost by eliminating the convenience service factor. 
A) had its suppliers perform all materials handing activities. 
B) authorized its suppliers to eliminate as many wholesaling functions as possible from the supply chain. 
C) used a system in which its suppliers determined the product amount and assortment that should be in stock. 
D) authorized the use of distribution centers to provide quicker customer response times. 
E) balanced its total logistics cost by eliminating the convenience service factor.

Question 15

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1)__________; (2)convenience; (3)variety;and (4)pre- or postsale services.

Accepted Answer

A) profitability 
B) information 
C) quality 
D) brand name recognition 
E) availability 
A) profitability 
B) information 
C) quality 
D) brand name recognition 
E) availability

Question 16

The three basic functions intermediaries perform are

Accepted Answer

A) planning,implementing,and evaluating functions. 
B) implementation,accommodating,and contractual functions. 
C) contractual,facilitating,and logistical functions. 
D) transactional,logistical,and facilitating functions. 
E) facilitating,accommodating,and implementation functions. 
A) planning,implementing,and evaluating functions. 
B) implementation,accommodating,and contractual functions. 
C) contractual,facilitating,and logistical functions. 
D) transactional,logistical,and facilitating functions. 
E) facilitating,accommodating,and implementation functions.

Question 17

When producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)

Accepted Answer

A) strategic channel alliance. 
B) horizontal marketing exchange. 
C) direct channel. 
D) indirect channel. 
E) dual distribution channel. 
A) strategic channel alliance. 
B) horizontal marketing exchange. 
C) direct channel. 
D) indirect channel. 
E) dual distribution channel.

Question 18

A fast-food franchisee is required by its franchisor to buy unmarked plastic eating utensils from the franchisor if the franchisee wants to use the cups,napkins,and other paper products with the franchise logo.The franchisee can buy the identical utensils from a local supplier for half the price.This requirement would be an example of a(n)

Accepted Answer

A) dual distribution network. 
B) refusal to deal. 
C) exclusive dealing. 
D) tying arrangement. 
E) resale restriction. 
A) dual distribution network. 
B) refusal to deal. 
C) exclusive dealing. 
D) tying arrangement. 
E) resale restriction.

Question 19

There are four popular types of franchising: (1)manufacturer-sponsored retail franchise systems; (2)manufacturer-sponsored wholesale franchise systems; (3)service-sponsored franchise systems;and (4)__________.

Accepted Answer

A) service-sponsored retail franchise systems 
B) wholesaler-sponsored franchise systems 
C) horizontal-marketing franchise systems 
D) contractual-sponsored franchise systems 
E) customer-generated franchise systems 
A) service-sponsored retail franchise systems 
B) wholesaler-sponsored franchise systems 
C) horizontal-marketing franchise systems 
D) contractual-sponsored franchise systems 
E) customer-generated franchise systems

Question 20

__________ is any intermediary between a manufacturer and end-user markets.

Accepted Answer

A) agent 
B) wholesaler 
C) retailer 
D) middleman 
E) broker 
A) agent 
B) wholesaler 
C) retailer 
D) middleman 
E) broker

Exam 15: Managing Marketing Channels and Supply Chains

The lag from ordering an item until it is received and ready for use or sale is referred to as

A marketing channel intermediary that purchases merchandise for resale at retail outlets would be engaging in a(n)__________ function.

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as __________.

Intensive distribution refers to

__________ is an intermediary who sells to other intermediaries.

Purchasing products for resale or as an agent to supply of a product would be an example of a __________ function.

A tying arrangement refers to when a supplier requires

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is a(n)__________.

Which statement regarding efficient supply chains is most accurate?

Vertical integration can lead to legal prosecution if

The two types of channel conflict are

What are the utilities created by marketing intermediaries? Describe each one.

At the end of a recent year,Solectron,a big Milpitas,California,electronics contractor,made half of its purchases under vendor-managed inventory programs.Solectron

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1)__________; (2)convenience; (3)variety;and (4)pre- or postsale services.

The three basic functions intermediaries perform are

When producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)

There are four popular types of franchising: (1)manufacturer-sponsored retail franchise systems; (2)manufacturer-sponsored wholesale franchise systems; (3)service-sponsored franchise systems;and (4)__________.

__________ is any intermediary between a manufacturer and end-user markets.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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