Question 1

Often companies must choose between a responsive supply chain and an efficient supply chain.This decision is based on __________.

Accepted Answer

A) the specific needs of customer segments 
B) monetary considerations 
C) supplier alternatives 
D) the business mission 
E) a lack of an appropriate channel captain 
A) the specific needs of customer segments 
B) monetary considerations 
C) supplier alternatives 
D) the business mission 
E) a lack of an appropriate channel captain

Question 2

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A) The best supply chain is the one that is consistent with the needs of the customer segment being served and complements a company's marketing strategy. 
B) The most common form of supply chain is the collaborative-response efficiency strategy. 
C) In order for a supply chain to work effectively,key decisions should be made by a third-party logistics provider. 
D) The longer the supply chain,the greater the economies of scale and the better the profit margin. 
E) Supply chains should consider the needs of suppliers,provided those needs are consistent with marketing strategies. 
A) The best supply chain is the one that is consistent with the needs of the customer segment being served and complements a company's marketing strategy. 
B) The most common form of supply chain is the collaborative-response efficiency strategy. 
C) In order for a supply chain to work effectively,key decisions should be made by a third-party logistics provider. 
D) The longer the supply chain,the greater the economies of scale and the better the profit margin. 
E) Supply chains should consider the needs of suppliers,provided those needs are consistent with marketing strategies.

Question 3

A corporate vertical marketing system refers to

Accepted Answer

A) small,independent retailers that form an organization that operates a wholesale facility cooperatively. 
B) professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances. 
C) the combination of successive stages of production and distribution under a single ownership. 
D) professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. 
E) a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules. 
A) small,independent retailers that form an organization that operates a wholesale facility cooperatively. 
B) professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances. 
C) the combination of successive stages of production and distribution under a single ownership. 
D) professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. 
E) a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.

Question 4

A channel captain refers to

Accepted Answer

A) a member of a distribution channel that takes control through hegemony (power is not assigned,but assumed). 
B) a channel member (producer,wholesaler,or retailer)who coordinates,directs,and supports other channel members. 
C) a channel team member known for his or her expertise in cutting through red tape. 
D) a person responsible for implementing a firm's a mission statement,linking all members of the marketing channel through a common goal. 
E) the person with greatest authority who represents his or her channel in the distribution chain. 
A) a member of a distribution channel that takes control through hegemony (power is not assigned,but assumed). 
B) a channel member (producer,wholesaler,or retailer)who coordinates,directs,and supports other channel members. 
C) a channel team member known for his or her expertise in cutting through red tape. 
D) a person responsible for implementing a firm's a mission statement,linking all members of the marketing channel through a common goal. 
E) the person with greatest authority who represents his or her channel in the distribution chain.

Question 5

Amazon uses supply chain and logistics management to

Accepted Answer

A) make sure that it maintains the authority that comes with being the channel captain. 
B) avoid having to use quick response replenishment. 
C) lessen the amount of communication that is necessary between it and its suppliers. 
D) manage the flow of products from its suppliers to its distribution centers. 
E) implement its market divestment strategies. 
A) make sure that it maintains the authority that comes with being the channel captain. 
B) avoid having to use quick response replenishment. 
C) lessen the amount of communication that is necessary between it and its suppliers. 
D) manage the flow of products from its suppliers to its distribution centers. 
E) implement its market divestment strategies.

Question 6

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals,it is referred to as __________.

Accepted Answer

A) distributor dissension 
B) marketing channel discord 
C) partnership divergence 
D) channel conflict 
E) channel dissonance 
A) distributor dissension 
B) marketing channel discord 
C) partnership divergence 
D) channel conflict 
E) channel dissonance

Question 7

List and define the three major types of vertical marketing systems.

Accepted Answer

A vertical marketing system is a profess

Question 8

Inspecting,testing,or judging products and assigning them quality grades would be an example of a __________ function.

Accepted Answer

A) transactional 
B) logistical 
C) storing 
D) facilitating 
E) risk taking 
A) transactional 
B) logistical 
C) storing 
D) facilitating 
E) risk taking

Question 9

Most Apple retail stores have a Genius Bar staffed with highly trained personnel that can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Accepted Answer

A) context 
B) information 
C) variety 
D) pre- and postsale services 
E) adaptation 
A) context 
B) information 
C) variety 
D) pre- and postsale services 
E) adaptation

Question 10

Mail order selling,catalog sales,telemarketing,interactive media,and televised home shopping are all examples of

Accepted Answer

A) direct marketing channels. 
B) indirect marketing channels. 
C) multimedia marketing channels. 
D) virtual marketing channels. 
E) personal selling. 
A) direct marketing channels. 
B) indirect marketing channels. 
C) multimedia marketing channels. 
D) virtual marketing channels. 
E) personal selling.

Question 11

Intermediaries performing a transactional function in distribution are engaged in buying,selling,and __________.

Accepted Answer

A) storing 
B) financing 
C) transporting 
D) risk taking 
E) merchandising 
A) storing 
B) financing 
C) transporting 
D) risk taking 
E) merchandising

Question 12

An intermediary who sells to consumers is referred to as a(n)__________.

Accepted Answer

A) agent 
B) broker 
C) retailer 
D) wholesaler 
E) distributor 
A) agent 
B) broker 
C) retailer 
D) wholesaler 
E) distributor

Question 13

__________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A) service-sponsored franchise system 
B) service-sponsored retail franchise system 
C) manufacturer-sponsored wholesale franchise system 
D) manufacturer-sponsored retail franchise system 
E) administered vertical marketing system 
A) service-sponsored franchise system 
B) service-sponsored retail franchise system 
C) manufacturer-sponsored wholesale franchise system 
D) manufacturer-sponsored retail franchise system 
E) administered vertical marketing system

Question 14

Candy bars should most likely be sold using which type of target market coverage?

Accepted Answer

A) exclusive distribution 
B) direct distribution 
C) intensive distribution 
D) dual distribution 
E) selective distribution 
A) exclusive distribution 
B) direct distribution 
C) intensive distribution 
D) dual distribution 
E) selective distribution

Question 15

All of the following are buyer requirements for choosing a marketing channel EXCEPT:

Accepted Answer

A) pre- or postsale services. 
B) convenience. 
C) variety. 
D) profitability. 
E) information. 
A) pre- or postsale services. 
B) convenience. 
C) variety. 
D) profitability. 
E) information.

Question 16

When a producer owns an intermediary at the next level down in the marketing channel,it is referred to as __________.

Accepted Answer

A) horizontal integration 
B) forward integration 
C) parallel integration 
D) lateral integration 
E) backward integration 
A) horizontal integration 
B) forward integration 
C) parallel integration 
D) lateral integration 
E) backward integration

Question 17

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"E" represents a(n)__________.

Accepted Answer

A) retailer 
B) middleman 
C) wholesaler 
D) distributor 
E) agent or broker 
A) retailer 
B) middleman 
C) wholesaler 
D) distributor 
E) agent or broker

Question 18

Figure 15-4 above depicts the four most common marketing channels for business products and services."Z" represents

Accepted Answer

A) consumers. 
B) industrial users. 
C) dual distributors. 
D) agents or brokers. 
E) industrial distributors. 
A) consumers. 
B) industrial users. 
C) dual distributors. 
D) agents or brokers. 
E) industrial distributors.

Question 19

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"D" represents a(n)__________.

Accepted Answer

A) retailer 
B) wholesaler 
C) distributor 
D) agent or broker 
E) middleman 
A) retailer 
B) wholesaler 
C) distributor 
D) agent or broker 
E) middleman

Question 20

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

Accepted Answer

A) 1 to 2 
B) 4 to 5 
C) 8 to 10 
D) 12 to 15 
E) 25 to 30 
A) 1 to 2 
B) 4 to 5 
C) 8 to 10 
D) 12 to 15 
E) 25 to 30

Exam 15: Managing Marketing Channels and Supply Chains

Often companies must choose between a responsive supply chain and an efficient supply chain.This decision is based on __________.

Which of the following statements regarding supply chains is most accurate?

A corporate vertical marketing system refers to

A channel captain refers to

Amazon uses supply chain and logistics management to

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals,it is referred to as __________.

List and define the three major types of vertical marketing systems.

Inspecting,testing,or judging products and assigning them quality grades would be an example of a __________ function.

Most Apple retail stores have a Genius Bar staffed with highly trained personnel that can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Mail order selling,catalog sales,telemarketing,interactive media,and televised home shopping are all examples of

Intermediaries performing a transactional function in distribution are engaged in buying,selling,and __________.

An intermediary who sells to consumers is referred to as a(n)__________.

__________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Candy bars should most likely be sold using which type of target market coverage?

All of the following are buyer requirements for choosing a marketing channel EXCEPT:

When a producer owns an intermediary at the next level down in the marketing channel,it is referred to as __________.

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"E" represents a(n)__________.

Figure 15-4 above depicts the four most common marketing channels for business products and services."Z" represents

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"D" represents a(n)__________.

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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