Exam 15: Managing Marketing Channels and Supply Chains

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Cross-docking refers to

Buyers are interested in having numerous competing and complementary items from which to choose.The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Which of the channels shown in the UMD15: Channel Sales and Profit Marketing Dashboard above represents the LEAST profit to the manufacturer?

Several artists in Charleston,South Carolina,show and sell their work in an art gallery downtown.The gallery is owned by an art lover who does not buy the paintings but displays those from other artists.She only collects a percentage on each piece sold.In terms of the marketing channel,the gallery is a(n)__________.

Because its customers desire rapid delivery and a wide variety of customizable products,Dell made a conscious decision to use a(n)__________ supply chain to meet these requirements.

Two students,Nick and Sean,were studying for an upcoming exam in their introduction to marketing course.While studying the chapter on marketing channels and wholesalers,Nick made the following statement: "If it weren't for wholesalers and other intermediaries in the channel of distribution,the products we buy would cost a lot less!" After contemplating Nick's statement,Sean said,"Wait a minute.We learned in class that channel intermediaries actually make marketing more efficient by making transactions easier." Sean's statement refers to

Which statement regarding efficient supply chains is most accurate?

A __________ is essentially a sequence of linked suppliers and customers in which every customer is,in turn,a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Assembling and protecting products at a convenient location to offer better customer service would be an example of a __________ function.

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailers in select cities in the United States?

In logistics,a two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

A middleman refers to

In the automobile industry,many companies use a __________,whereby a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

In some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of the firm's family brand and differentiate its marketing channels.

The __________ and the Justice Department monitor channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition under the provisions of the Clayton Act or the Sherman Act.

Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "A" would be an appropriate marketing channel for __________.

Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The six total logistics cost factors ("A," "B," "C," "D," "E," and "F")include all of the following EXCEPT:

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

When marketing channel members are engaged in assorting,storing,sorting,and transporting products and services,they are performing __________ functions.