Question 1

Supply chain management refers to

Accepted Answer

A) the integration and organization of information and logistic activities across firms for the purpose of creating and delivering products and services that provide value to ultimate consumers. 
B) organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point-of-origin to point-of-consumption to satisfy customer requirements. 
C) the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers. 
D) an inventory management system that is designed to reduce the retailer's lead time for receiving merchandise,which then lowers a retailer's inventory investment,improves customer service levels,and reduces logistic expenses. 
E) a highly organized system that facilitates minute-to-minute communication between all members of a supply chain and ensures the producer is aware of any changes in delivery or demand for a product or service. 
A) the integration and organization of information and logistic activities across firms for the purpose of creating and delivering products and services that provide value to ultimate consumers. 
B) organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point-of-origin to point-of-consumption to satisfy customer requirements. 
C) the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers. 
D) an inventory management system that is designed to reduce the retailer's lead time for receiving merchandise,which then lowers a retailer's inventory investment,improves customer service levels,and reduces logistic expenses. 
E) a highly organized system that facilitates minute-to-minute communication between all members of a supply chain and ensures the producer is aware of any changes in delivery or demand for a product or service.

Question 2

Indirect channels for consumer products

Accepted Answer

A) occur when one firm's marketing channels are used to sell another firm's products. 
B) include producers and end-users dealing directly with each other. 
C) include intermediaries that are between the producer and consumer and perform numerous channel functions. 
D) are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
E) occurs when a retailer sells its product in a store and on the Internet. 
A) occur when one firm's marketing channels are used to sell another firm's products. 
B) include producers and end-users dealing directly with each other. 
C) include intermediaries that are between the producer and consumer and perform numerous channel functions. 
D) are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
E) occurs when a retailer sells its product in a store and on the Internet.

Question 3

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Accepted Answer

A) intensive distribution 
B) extensive distribution 
C) exclusive distribution 
D) selective distribution 
E) concentrated distribution 
A) intensive distribution 
B) extensive distribution 
C) exclusive distribution 
D) selective distribution 
E) concentrated distribution

Question 4

Two sources of horizontal conflict are common.One is when __________.

Accepted Answer

A) a manufacturer decreases its distribution coverage in a geographical area from intensive to selective 
B) disagreements arise over how profit margins are distributed among channel members 
C) manufacturers believe wholesalers or retailers are not giving their products adequate attention 
D) a channel member bypasses another member and sells or buys products direct 
E) dual distribution causes conflict when different types of retailers carry the same brands 
A) a manufacturer decreases its distribution coverage in a geographical area from intensive to selective 
B) disagreements arise over how profit margins are distributed among channel members 
C) manufacturers believe wholesalers or retailers are not giving their products adequate attention 
D) a channel member bypasses another member and sells or buys products direct 
E) dual distribution causes conflict when different types of retailers carry the same brands

Question 5

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A) Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods. 
B) Corporate vertical marketing systems can use forward integration or backward integration but not both. 
C) Corporate vertical marketing systems increase distribution costs. 
D) Corporate vertical marketing systems result in increased capital investments and fixed costs. 
E) Corporate vertical marketing systems are only effective with low-end consumer products. 
A) Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods. 
B) Corporate vertical marketing systems can use forward integration or backward integration but not both. 
C) Corporate vertical marketing systems increase distribution costs. 
D) Corporate vertical marketing systems result in increased capital investments and fixed costs. 
E) Corporate vertical marketing systems are only effective with low-end consumer products.

Question 6

Walmart is a channel captain because of its strong image,number of outlets,and purchasing volume.The source of Walmart's power is its

Accepted Answer

A) economic influence. 
B) expertise. 
C) identification with a particular channel member. 
D) legitimate rights through contracts. 
E) political connections. 
A) economic influence. 
B) expertise. 
C) identification with a particular channel member. 
D) legitimate rights through contracts. 
E) political connections.

Question 7

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and __________.

Accepted Answer

A) honest and accurate pricing 
B) quality products 
C) a well-informed delivery staff 
D) product warranties 
E) safe delivery 
A) honest and accurate pricing 
B) quality products 
C) a well-informed delivery staff 
D) product warranties 
E) safe delivery

Question 8

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Accepted Answer

A) wholesaler cooperatives 
B) mathematical and statistical models 
C) sophisticated information technology 
D) continuous inventory management 
E) standardized distribution protocols 
A) wholesaler cooperatives 
B) mathematical and statistical models 
C) sophisticated information technology 
D) continuous inventory management 
E) standardized distribution protocols

Question 9

A new company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control.Which marketing channel system should this company choose?

Accepted Answer

A) a contractual vertical marketing system 
B) an administered vertical marketing system 
C) a corporate vertical marketing system 
D) an integrated marketing system 
E) a corporate horizontal marketing system 
A) a contractual vertical marketing system 
B) an administered vertical marketing system 
C) a corporate vertical marketing system 
D) an integrated marketing system 
E) a corporate horizontal marketing system

Question 10

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a(n)__________.

Accepted Answer

A) indirect marketing channel 
B) direct marketing channel 
C) multimarketing channel 
D) channel bypass marketing 
E) personal selling 
A) indirect marketing channel 
B) direct marketing channel 
C) multimarketing channel 
D) channel bypass marketing 
E) personal selling

Question 11

IGA and Ben Franklin variety and craft stores are examples of

Accepted Answer

A) service-sponsored retail systems. 
B) wholesaler-sponsored voluntary chains. 
C) retailer-sponsored cooperatives. 
D) administered cooperative systems. 
E) manufacturer-sponsored cooperatives. 
A) service-sponsored retail systems. 
B) wholesaler-sponsored voluntary chains. 
C) retailer-sponsored cooperatives. 
D) administered cooperative systems. 
E) manufacturer-sponsored cooperatives.

Question 12

Another name for order cycle time is

Accepted Answer

A) physical distribution sequence. 
B) total logistics cycle. 
C) replenishment time. 
D) logistical support time. 
E) billing cycle. 
A) physical distribution sequence. 
B) total logistics cycle. 
C) replenishment time. 
D) logistical support time. 
E) billing cycle.

Question 13

The four most popular types of franchise arrangements are

Accepted Answer

A) service-sponsored franchise systems,service-sponsored retail franchise systems,manufacturer-sponsored wholesale franchise systems,and manufacturer-sponsored retail franchise systems. 
B) service-sponsored retail franchise systems,corporate vertical marketing systems,wholesaler-sponsored voluntary chains,and service-sponsored franchise systems. 
C) manufacturer-sponsored wholesale franchise systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains. 
D) manufacturer-sponsored retail franchise systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains. 
E) administered vertical marketing systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains. 
A) service-sponsored franchise systems,service-sponsored retail franchise systems,manufacturer-sponsored wholesale franchise systems,and manufacturer-sponsored retail franchise systems. 
B) service-sponsored retail franchise systems,corporate vertical marketing systems,wholesaler-sponsored voluntary chains,and service-sponsored franchise systems. 
C) manufacturer-sponsored wholesale franchise systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains. 
D) manufacturer-sponsored retail franchise systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains. 
E) administered vertical marketing systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains.

Question 14

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

Accepted Answer

A) exclusive distribution 
B) intensive distribution 
C) extensive distribution 
D) selective distribution 
E) private label distribution 
A) exclusive distribution 
B) intensive distribution 
C) extensive distribution 
D) selective distribution 
E) private label distribution

Question 15

What is a channel captain? What is its function and how does it accomplish this?

Accepted Answer

Because channels consist of independent

Question 16

Resale restrictions have been prosecuted under the __________.

Accepted Answer

A) Robinson-Patman Act 
B) Sherman Act 
C) Federal Trade Commission Act 
D) Consumer Goods Pricing Act 
E) Clayton Act 
A) Robinson-Patman Act 
B) Sherman Act 
C) Federal Trade Commission Act 
D) Consumer Goods Pricing Act 
E) Clayton Act

Question 17

The Limited employs a quick response system to order fast-moving fashion items.The Limited's point-of-sale scanner records each sale.When inventory falls below a minimum level,the system automatically sends an electronic order to the manufacturer,which processes the order immediately.This system has effectively reduced

Accepted Answer

A) dependability. 
B) product flow. 
C) replenishment time. 
D) supply lag. 
E) logistical lag. 
A) dependability. 
B) product flow. 
C) replenishment time. 
D) supply lag. 
E) logistical lag.

Question 18

In an episode of the Glee television series,members of the glee club sold home-baked cupcakes at school to raise money.The students selling their cupcakes without any intermediary would be an example of a(n)

Accepted Answer

A) personalized distribution. 
B) non-permanent distribution. 
C) informal channel of distribution. 
D) direct channel of distribution. 
E) indirect channel of distribution. 
A) personalized distribution. 
B) non-permanent distribution. 
C) informal channel of distribution. 
D) direct channel of distribution. 
E) indirect channel of distribution.

Question 19

The importance of time,dependability,communication,and convenience are all important concepts of __________,within the context of the supply chain.

Accepted Answer

A) customer service 
B) supplier service 
C) wholesaler service 
D) retailer service 
E) stakeholder service 
A) customer service 
B) supplier service 
C) wholesaler service 
D) retailer service 
E) stakeholder service

Question 20

Briefly explain the differences between the terms supply chain management and the marketing channel.

Accepted Answer

Supply chain management is the integrati

Exam 15: Managing Marketing Channels and Supply Chains

Supply chain management refers to

Indirect channels for consumer products

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Two sources of horizontal conflict are common.One is when __________.

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Walmart is a channel captain because of its strong image,number of outlets,and purchasing volume.The source of Walmart's power is its

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and __________.

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

A new company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control.Which marketing channel system should this company choose?

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a(n)__________.

IGA and Ben Franklin variety and craft stores are examples of

Another name for order cycle time is

The four most popular types of franchise arrangements are

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

What is a channel captain? What is its function and how does it accomplish this?

Resale restrictions have been prosecuted under the __________.

In an episode of the Glee television series,members of the glee club sold home-baked cupcakes at school to raise money.The students selling their cupcakes without any intermediary would be an example of a(n)

The importance of time,dependability,communication,and convenience are all important concepts of __________,within the context of the supply chain.

Briefly explain the differences between the terms supply chain management and the marketing channel.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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