Exam 15: Managing Marketing Channels and Supply Chains

Before consumers see a movie,it is assigned a rating such as G or PG based on its language and content.This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Selective distribution refers to

CPW (Cereals Partners Worldwide)is a __________ designed from the start to be a global business.It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1)__________; (2)understand the supply chain;and (3)harmonize the supply chain with the marketing strategy.

A firm needs to drive down logistics costs as long as it can deliver expected __________.

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

The practice that involves unloading products from suppliers,sorting products for individual stores,and quickly reloading products on trucks that will deliver the products to specific stores is referred to as __________.

MachineTools.com sells grinders,boring mills,and engine lathes.Its website lists products from over 700 machinery manufacturers,2,500 distributors of new equipment,and 650 dealers of used inventory for sale.MachineTools.com relies on a well-established channel of manufacturers,distributors,and machinery dealers to provide the merchandise that is sold through this

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1)information; (2)convenience; (3)__________;and (4)pre- or postsale services.

Which of the following statements BEST DESCRIBES how a supply chain differs from a marketing channel?

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as a(n)

Horizontal conflict refers to conflict that occurs between

Resale restrictions have been prosecuted under the Sherman Act.Today,however,the courts apply the "__________" in such cases and consider whether such restrictions have a "demonstrable economic effect."

A __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,who carbonate it,and market the finished product to retailers.

A direct channel is when

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1)information; (2)convenience; (3)variety;and (4)__________.

21^st Century Fox is the new name for its broadcast/cable TV networks and TV/movie studios.Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks,21^st Century Fox is an example of a(n)

A vendor-managed inventory system refers to an

Which of the following types of vertical marketing systems is the LEAST LIKELY to experience channel conflict?