Question 1

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Accepted Answer

Dual distribution occurs when a firm emp

Question 2

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Accepted Answer

A) strategic distribution. 
B) distribution management. 
C) tactical marketing planning. 
D) value chain optimization. 
E) logistics. 
A) strategic distribution. 
B) distribution management. 
C) tactical marketing planning. 
D) value chain optimization. 
E) logistics.

Question 3

Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus's power is its

Accepted Answer

A) economic influence. 
B) expertise. 
C) sought-after identification with a particular channel member. 
D) legitimate rights through contracts. 
E) longevity as an upscale retailer. 
A) economic influence. 
B) expertise. 
C) sought-after identification with a particular channel member. 
D) legitimate rights through contracts. 
E) longevity as an upscale retailer.

Question 4

The output of a supply chain is the

Accepted Answer

A) units of products delivered. 
B) total generated revenue. 
C) service delivered to customers. 
D) total number of customers served. 
E) total profits realized. 
A) units of products delivered. 
B) total generated revenue. 
C) service delivered to customers. 
D) total number of customers served. 
E) total profits realized.

Question 5

Automakers such as Chrysler,Ford,and General Motors utilize a __________ network.

Accepted Answer

A) dealer 
B) broker 
C) retailer 
D) distributor 
E) wholesaler 
A) dealer 
B) broker 
C) retailer 
D) distributor 
E) wholesaler

Question 6

Intermediaries perform three basic functions.According to Figure 15-2 above,"A" represents a(n)__________.

Accepted Answer

A) middleman function 
B) logistical function 
C) facilitating function 
D) operational function 
E) transactional function 
A) middleman function 
B) logistical function 
C) facilitating function 
D) operational function 
E) transactional function

Question 7

In terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the __________ function.

Accepted Answer

A) logistical 
B) transformational 
C) implementing 
D) facilitating 
E) transactional 
A) logistical 
B) transformational 
C) implementing 
D) facilitating 
E) transactional

Question 8

While Maytag appliances have the leading brand name,its sales are third in the industry.One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process.Although Maytag considered using a __________ strategy by directing customers to Maytag appliance stores it owns,the firm decided against it and simply provides the names and addresses of all the retailers (Sears,Home Depot,etc. )that carry Maytag appliances.

Accepted Answer

A) horizontal channel strategy 
B) strategic channel alliance 
C) dual distribution 
D) cross-docking 
E) disintermediation 
A) horizontal channel strategy 
B) strategic channel alliance 
C) dual distribution 
D) cross-docking 
E) disintermediation

Question 9

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A) Responsive supply chains use slower modes of transportation but faster order processing. 
B) Responsive supply chains always use the least expensive mode of transportation possible. 
C) Responsive supply chains rely on large inventory warehouses. 
D) Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location. 
E) Responsive supply chains rely heavily on information technology. 
A) Responsive supply chains use slower modes of transportation but faster order processing. 
B) Responsive supply chains always use the least expensive mode of transportation possible. 
C) Responsive supply chains rely on large inventory warehouses. 
D) Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location. 
E) Responsive supply chains rely heavily on information technology.

Question 10

There are three variations of contractual systems: retailer-sponsored cooperatives,franchising,and __________.

Accepted Answer

A) service-oriented voluntary chains 
B) channel-dominated voluntary chains 
C) wholesaler-sponsored voluntary chains 
D) distributorship cooperatives 
E) reseller franchising 
A) service-oriented voluntary chains 
B) channel-dominated voluntary chains 
C) wholesaler-sponsored voluntary chains 
D) distributorship cooperatives 
E) reseller franchising

Question 11

__________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A) service-sponsored retail franchise system 
B) manufacturer-sponsored wholesale franchise system 
C) manufacturer-sponsored retail franchise system 
D) administered vertical marketing system 
E) service-sponsored franchise system 
A) service-sponsored retail franchise system 
B) manufacturer-sponsored wholesale franchise system 
C) manufacturer-sponsored retail franchise system 
D) administered vertical marketing system 
E) service-sponsored franchise system

Question 12

Amazon uses supply chain and logistics management to

Accepted Answer

A) make sure that it maintains the authority that comes with being the channel captain. 
B) avoid having to use quick response replenishment. 
C) manage the flow of customer orders from the distribution centers to individual's homes. 
D) lessen the amount of communication that is necessary between it and its suppliers. 
E) implement its market divestment strategies. 
A) make sure that it maintains the authority that comes with being the channel captain. 
B) avoid having to use quick response replenishment. 
C) manage the flow of customer orders from the distribution centers to individual's homes. 
D) lessen the amount of communication that is necessary between it and its suppliers. 
E) implement its market divestment strategies.

Question 13

Figure 15-3 above depicts the four most common marketing channels for consumer products and services."Y" represents

Accepted Answer

A) consumers. 
B) industrial users. 
C) wholesalers. 
D) agents or brokers. 
E) retailers. 
A) consumers. 
B) industrial users. 
C) wholesalers. 
D) agents or brokers. 
E) retailers.

Question 14

Which of the following is an example of good communication between buyer and seller?

Accepted Answer

A) disintermediation 
B) selective distribution 
C) reverse logistics 
D) forward integration 
E) order status reports 
A) disintermediation 
B) selective distribution 
C) reverse logistics 
D) forward integration 
E) order status reports

Question 15

A few years ago,Benetton delivered new styles to its worldwide stores once a month.Today,it replenishes its racks once a week.Getting the fashions to its retailers more quickly means that effectively using logistics has increased Benetton's market share by providing

Accepted Answer

A) larger lots of available inventory for its retailers. 
B) time and place utility for its customers. 
C) increased steps in the value proposition creation process. 
D) technological advances leading to greater customer information. 
E) increased customer traffic. 
A) larger lots of available inventory for its retailers. 
B) time and place utility for its customers. 
C) increased steps in the value proposition creation process. 
D) technological advances leading to greater customer information. 
E) increased customer traffic.

Question 16

Disintermediation refers to channel conflict that arises when

Accepted Answer

A) a channel member severs relationships with other channel members to work for or with a competing manufacturer. 
B) channel conflicts are resolved by a third party. 
C) a channel member bypasses another member and sells or buys products direct. 
D) channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved. 
E) the entire distribution chain is eliminated,such as when a company sets up its own wholesaler and retailer network. 
A) a channel member severs relationships with other channel members to work for or with a competing manufacturer. 
B) channel conflicts are resolved by a third party. 
C) a channel member bypasses another member and sells or buys products direct. 
D) channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved. 
E) the entire distribution chain is eliminated,such as when a company sets up its own wholesaler and retailer network.

Question 17

For logistics,the customer service concept suggests that firms should

Accepted Answer

A) automate customer service. 
B) maximize customer service levels. 
C) minimize customer service levels. 
D) minimize total logistics costs and let customer service follow. 
E) satisfy users in terms of time,dependability,communication,and convenience. 
A) automate customer service. 
B) maximize customer service levels. 
C) minimize customer service levels. 
D) minimize total logistics costs and let customer service follow. 
E) satisfy users in terms of time,dependability,communication,and convenience.

Question 18

IBM has adopted a(n)__________ supply chain strategy to better serve its customers.

Accepted Answer

A) efficient 
B) responsive 
C) harmonized 
D) integrated 
E) multi-tiered 
A) efficient 
B) responsive 
C) harmonized 
D) integrated 
E) multi-tiered

Question 19

The three major types of vertical marketing systems are corporate,contractual,and __________.

Accepted Answer

A) administered 
B) integrated 
C) cooperative 
D) delegated 
E) manufacturer-dominated 
A) administered 
B) integrated 
C) cooperative 
D) delegated 
E) manufacturer-dominated

Question 20

Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally.These firms are MOST LIKELY using __________ strategy.

Accepted Answer

A) multi-channel distribution 
B) a direct marketing channel 
C) a cooperative distribution channel 
D) a strategic channel alliance 
E) a dual distribution agreement 
A) multi-channel distribution 
B) a direct marketing channel 
C) a cooperative distribution channel 
D) a strategic channel alliance 
E) a dual distribution agreement

Exam 15: Managing Marketing Channels and Supply Chains

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus's power is its

The output of a supply chain is the

Automakers such as Chrysler,Ford,and General Motors utilize a __________ network.

Intermediaries perform three basic functions.According to Figure 15-2 above,"A" represents a(n)__________.

In terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the __________ function.

Which statement regarding responsive supply chains is most accurate?

There are three variations of contractual systems: retailer-sponsored cooperatives,franchising,and __________.

__________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Amazon uses supply chain and logistics management to

Figure 15-3 above depicts the four most common marketing channels for consumer products and services."Y" represents

Which of the following is an example of good communication between buyer and seller?

A few years ago,Benetton delivered new styles to its worldwide stores once a month.Today,it replenishes its racks once a week.Getting the fashions to its retailers more quickly means that effectively using logistics has increased Benetton's market share by providing

Disintermediation refers to channel conflict that arises when

For logistics,the customer service concept suggests that firms should

IBM has adopted a(n)__________ supply chain strategy to better serve its customers.

The three major types of vertical marketing systems are corporate,contractual,and __________.

Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally.These firms are MOST LIKELY using __________ strategy.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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