Exam 15: Managing Marketing Channels and Supply Chains

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,safe delivery,and __________.

The most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

__________ is an intermediary who sells to consumers.

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"B" represents a(n)__________.

Which is the most common form of distribution intensity used today?

There are four popular types of franchising: (1)__________; (2)manufacturer-sponsored wholesale franchise systems; (3)service-sponsored retail franchise systems;and (4)service-sponsored franchise systems.

Under the Clayton Act,__________ with existing channel members may be illegal.

A supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell is referred to as __________.

Walmart made a conscious decision to use a(n)__________ supply chain in order to best meet the needs of its consumers.

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n)__________ designed to deliver products to consumers at the lowest possible cost.

Extending credit to customers would be an example of a __________ function.

Figure 15-4 above,depicts the four most common marketing channels for business products and services.Channel "B" would be an appropriate marketing channel for __________.

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.As used by Johnson Controls,logistics

The typical order cycle include all of the following elements EXCEPT:

Apple now operates over 400 Apple Retail Stores around the world to sell its innovative products such as the iPhone and iPad.Apple uses __________.

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

An administered vertical marketing system refers to a marketing system

Which of the following statements regarding supply chain customer service is most accurate?

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)