Exam 5: Consumer Decision Making

Ruby is a student and has spent $150 on a pair of Oakley Pro-M sunglasses for her boyfriend Hudson.When she gets home with the sunglasses,she experienced a high level of anxiety about whether she has made the right purchase decision.Ruby experienced:

Which of the following is NOT an example of a marketing-controlled information system?

Assume you have decided to purchase a mobile telephone.List and briefly describe three factors that may affect the extent of your information search.

Miller just purchased a new Allez A1 Specialized bicycle for $1,000.Miller realizes that the Allez A1 costs more than most bikes,and even at that price doesn't come with a set of pedals.Even though other brands of bicycle cost much less than the Allez A1,Miller feels that the Allez A1 is more comfortable and has greater durability than most road bikes.As Miller wonders if he made the right purchase decision,he is experiencing:

Jerome Kee holds the opinion that Vision bicycles are usually more expensive and faster than comparable bikes.He also thinks that its basic design protects the rider better than other similar bikes.This is a description of his _____ about Vision bicycles

If an advertiser wanted to create ads for a restaurant that stimulate the self-actualization motivation,it would create ads that:

SCENARIOS New Car Purchase Zena has been promoted to vice-president at the management consulting firm she works for.Her new status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate.Susanne,another vice-president,has suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also made a trip to the library to study Consumer Reports magazine and other consumer rating publications to see what the experts think.Finally,after evaluating all options,Zena decided to purchase a new Chrysler.She believes the car is a good fit with her new image and position in her company.However,now that she has purchased the car,she saw more advertisements touting its features then she had ever noticed before.She also noticed many models of her car on the road.Zena views the fact so many others are driving the same model car she is proof that she made a good decision. -Refer to Daycare.Fiona's selection of a daycare facility represents which type of consumer buying decision?

Several years ago,Procter & Gamble added bleach to its laundry detergent Oxydol,but people didn't believe it was different because it looked the same.So P&G added blue beads to the normally white detergent.While the blue beads had nothing to do with the bleaching action,consumers could "see" the difference.In this case,consumers were interpreting stimuli into a meaningful picture called:

The types of products people purchase using only an internal search are typically:

The socialization process involves adopting the values of the culture in which a person was raised and is usually strongly influenced by the family.

_____ is the analytical technique used to examine consumer lifestyles and to categorize consumers.

SCENARIOS New Car Purchase Zena has been promoted to vice-president at the management consulting firm she works for.Her new status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate.Susanne,another vice-president,has suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also made a trip to the library to study Consumer Reports magazine and other consumer rating publications to see what the experts think.Finally,after evaluating all options,Zena decided to purchase a new Chrysler.She believes the car is a good fit with her new image and position in her company.However,now that she has purchased the car,she saw more advertisements touting its features then she had ever noticed before.She also noticed many models of her car on the road.Zena views the fact so many others are driving the same model car she is proof that she made a good decision. -Refer to Interface.Interface is hoping its sales will be driven by the enduring belief that people should protect our environment for our children.This belief an example of how _____ influences consumer buying decisions.

Studies of how consumers relate to Internet entertainment classify them into nine different groups.One category is "Mouse Potatoes," who spend most of their time online,who want the most current gadgets,and who believe that the world pictured in the cartoon The Jetson's will someday exist.These describe the _____ of "Mouse Potatoes."

Sixty percent of drinkers of whisky in Great Britain are over 50.The dangers associated with an aging market are obvious.Whiskey manufacturers have taken staid traditional symbols of their whiskey and placed them in incongruous situations to appeal to a youthful market.Which psychological influence on consumers' purchase of whisky are whisky manufacturers trying to change?

An attitude toward a product is:

Once an individual's evoked set has been established,evaluation of those alternatives will determine what information must be obtained during the information search.

SCENARIOS New Car Purchase Zena has been promoted to vice-president at the management consulting firm she works for.Her new status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate.Susanne,another vice-president,has suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also made a trip to the library to study Consumer Reports magazine and other consumer rating publications to see what the experts think.Finally,after evaluating all options,Zena decided to purchase a new Chrysler.She believes the car is a good fit with her new image and position in her company.However,now that she has purchased the car,she saw more advertisements touting its features then she had ever noticed before.She also noticed many models of her car on the road.Zena views the fact so many others are driving the same model car she is proof that she made a good decision. -Refer to Daycare.Shannon,Fiona's best friend,recommended PerfectCare because she takes her daughter there.Shannon is acting as a(n):

Gordon perceives the purchase of a tattoo to be a socially risky decision because he thinks people will judge him unfairly if he has a tattoo.Madison,however,does not perceive getting a tattoo as particularly risky behavior.As a result,purchasing a tattoo will be a high-involvement activity for Gordon,but not for Madison.

Which of the following statements about the social class system in the United States is true?

As a marketing tool in the United States,social class: