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Several Years Ago,Procter & Gamble Added Bleach to Its Laundry

Question 88

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Several years ago,Procter & Gamble added bleach to its laundry detergent Oxydol,but people didn't believe it was different because it looked the same.So P&G added blue beads to the normally white detergent.While the blue beads had nothing to do with the bleaching action,consumers could "see" the difference.In this case,consumers were interpreting stimuli into a meaningful picture called:


A) exposure
B) perception
C) retention
D) cognition
E) selection

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