Studies of How Consumers Relate to Internet Entertainment Classify Them

Studies of how consumers relate to Internet entertainment classify them into nine different groups.One category is "Mouse Potatoes," who spend most of their time online,who want the most current gadgets,and who believe that the world pictured in the cartoon The Jetson's will someday exist.These describe the _____ of "Mouse Potatoes."

A) self-image
B) cultural bias
C) lifestyle
D) demographics
E) socialization process

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