Question 1

Culture is the chief shaper and transmitter of:

Accepted Answer

A)  economic power 
B)  class stratification 
C)  self-concepts 
D)  values 
E)  individual differences 
A)  economic power 
B)  class stratification 
C)  self-concepts 
D)  values 
E)  individual differences

Question 2

The United States,unlike some other countries,does not have a status structure or social class system.

Accepted Answer

A) True 
 B)False

Question 3

According to Maslow's hierarchy of needs model,the first needs most people would try to satisfy are their _____ needs.

Accepted Answer

A)  safety 
B)  physiological 
C)  economic 
D)  esteem 
E)  derived 
A)  safety 
B)  physiological 
C)  economic 
D)  esteem 
E)  derived

Question 4

_____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies change over time.

Accepted Answer

A)  Socialization 
B)  The wheel of consumerism 
C)  The family life cycle 
D)  Lifestyle consumption 
E)  Acculturation 
A)  Socialization 
B)  The wheel of consumerism 
C)  The family life cycle 
D)  Lifestyle consumption 
E)  Acculturation

Question 5

People tend to be more satisfied with a purchase if:

Accepted Answer

A)  an information search was involved 
B)  they feel less competent in their daily lives 
C)  cognitive dissonance develops 
D)  there is inconsistency among opinions and values 
E)  there is no further contact with the seller 
A)  an information search was involved 
B)  they feel less competent in their daily lives 
C)  cognitive dissonance develops 
D)  there is inconsistency among opinions and values 
E)  there is no further contact with the seller

Question 6

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and is transmitted from one generation to the next.

Accepted Answer

A)  Socialization 
B)  Customerization 
C)  Consumerism 
D)  Lifestyle 
E)  Culture 
A)  Socialization 
B)  Customerization 
C)  Consumerism 
D)  Lifestyle 
E)  Culture

Question 7

A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean the Snow Pup was a toy or too light to do any serious snow removal.Toro took the Snow Pup off the market and reintroduced it as the Snow Master.Sales surpassed expectations with the new name.The poor sales under one name and the excellent sales under another is one reason why marketers need to study _____ prior to introducing a new product.

Accepted Answer

A)  consumer behavior 
B)  autonomous marketing 
C)  heterogeneous marketing 
D)  cultural diversity 
E)  the socialization process 
A)  consumer behavior 
B)  autonomous marketing 
C)  heterogeneous marketing 
D)  cultural diversity 
E)  the socialization process

Question 8

SCENARIOS
New Car Purchase
Zena has been promoted to vice-president at the management consulting firm she works for.Her new status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate.Susanne,another vice-president,has suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also made a trip to the library to study Consumer Reports magazine and other consumer rating publications to see what the experts think.Finally,after evaluating all options,Zena decided to purchase a new Chrysler.She believes the car is a good fit with her new image and position in her company.However,now that she has purchased the car,she saw more advertisements touting its features then she had ever noticed before.She also noticed many models of her car on the road.Zena views the fact so many others are driving the same model car she is proof that she made a good decision.
-Refer to Interface.A consumer who was in the market for floor covering would be most likely to locate information on the biodegradable floor tiles during which stage of the consumer decision-making process?

Accepted Answer

A)  evaluation of alternatives 
B)  internal information search 
C)  external information search 
D)  need recognition 
E)  postpurchase behavior 
A)  evaluation of alternatives 
B)  internal information search 
C)  external information search 
D)  need recognition 
E)  postpurchase behavior

Question 9

Madison announced to her family last night that she wanted a pair of inline skates.Her sister Bailey said that she thought it was a stupid idea.Their mother Wanda said Madison deserved a special treat for winning the science fair.By the fact her father Ned said nothing,Madison knew she was not getting any skates.In terms of the roles played by family members in the consumer decision-making process:

Accepted Answer

A)  Madison was the initiator,and Ned had no role at all. 
B)  Bailey was the initiator,and Wanda was the decision maker. 
C)  Madison was an influencer,and Wanda was the decision maker. 
D)  Madison was the initiator,and Ned was the decision maker. 
E)  Madison was the initiator,and Bailey had no role at all. 
A)  Madison was the initiator,and Ned had no role at all. 
B)  Bailey was the initiator,and Wanda was the decision maker. 
C)  Madison was an influencer,and Wanda was the decision maker. 
D)  Madison was the initiator,and Ned was the decision maker. 
E)  Madison was the initiator,and Bailey had no role at all.

Question 10

_____ is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Accepted Answer

A)  Economic value 
B)  Involvement 
C)  Opportunity cost 
D)  Temporal cost 
E)  Perceived level of personal risk 
A)  Economic value 
B)  Involvement 
C)  Opportunity cost 
D)  Temporal cost 
E)  Perceived level of personal risk

Question 11

SCENARIOS
New Car Purchase
Zena has been promoted to vice-president at the management consulting firm she works for.Her new status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate.Susanne,another vice-president,has suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also made a trip to the library to study Consumer Reports magazine and other consumer rating publications to see what the experts think.Finally,after evaluating all options,Zena decided to purchase a new Chrysler.She believes the car is a good fit with her new image and position in her company.However,now that she has purchased the car,she saw more advertisements touting its features then she had ever noticed before.She also noticed many models of her car on the road.Zena views the fact so many others are driving the same model car she is proof that she made a good decision.
-Refer to New Car Purchase.Zena's visits to the dealers and to the library best represent which step of the consumer decision making process?

Accepted Answer

A)  need recognition 
B)  information search 
C)  evaluation of alternatives 
D)  stimulus 
E)  postpurchase behavior 
A)  need recognition 
B)  information search 
C)  evaluation of alternatives 
D)  stimulus 
E)  postpurchase behavior

Question 12

Women account for about 50 percent of the luxury car market.Male car designers at Cadillac are going about their work with paper clips on their fingers to simulate what it feels like to women with long fingernails to operate buttons,knobs,and other interior features.They are responding to _____ influences on consumer buying decisions.

Accepted Answer

A)  cultural 
B)  social 
C)  physiological 
D)  psychological 
E)  individual 
A)  cultural 
B)  social 
C)  physiological 
D)  psychological 
E)  individual

Question 13

In 2000,several deaths and car wrecks were blamed on Firestone tires,and sales of the tires declined rapidly as the media publicized these accidents.A large group of Firestone distributors ran a series of ads in which they confirmed their faith in the quality of the Firestone tires with such headlines as "I wouldn't let my children ride on any other tire but a Firestone." This is an illustration of efforts to:

Accepted Answer

A)  change the importance of beliefs about product attributes 
B)  change beliefs about product attributes 
C)  add new beliefs about product attributes 
D)  reinforce current beliefs about product attributes 
E)  discover consumer needs about product attributes 
A)  change the importance of beliefs about product attributes 
B)  change beliefs about product attributes 
C)  add new beliefs about product attributes 
D)  reinforce current beliefs about product attributes 
E)  discover consumer needs about product attributes

Question 14

Define self-concept.Choose a product,and use that product to illustrate how a marketer would apply the idea of self-concept to market the product.

Accepted Answer

Self-concept is an individual's attitude

Question 15

SCENARIOS
New Car Purchase
Zena has been promoted to vice-president at the management consulting firm she works for.Her new status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate.Susanne,another vice-president,has suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also made a trip to the library to study Consumer Reports magazine and other consumer rating publications to see what the experts think.Finally,after evaluating all options,Zena decided to purchase a new Chrysler.She believes the car is a good fit with her new image and position in her company.However,now that she has purchased the car,she saw more advertisements touting its features then she had ever noticed before.She also noticed many models of her car on the road.Zena views the fact so many others are driving the same model car she is proof that she made a good decision.
-Refer to Women's Athletic Wear.Which of the following factors influence how involved women are in the purchase of athletic gear?

Accepted Answer

A)  level of participation in the sport 
B)  perceived risks from buying ill-fitted helmets,shoes,etc. 
C)  how well athletics clothes bought in the past have fit 
D)  whether the sports is done in a group or individual setting 
E)  all of the above 
A)  level of participation in the sport 
B)  perceived risks from buying ill-fitted helmets,shoes,etc. 
C)  how well athletics clothes bought in the past have fit 
D)  whether the sports is done in a group or individual setting 
E)  all of the above

Question 16

To analyze consumer lifestyles,marketers look at consumers':

Accepted Answer

A)  activities,interests,and opinions 
B)  behavior,personality,and social class 
C)  geography,demography,and psychographics 
D)  income,gender,and life objectives 
E)  activities,personality,and demography 
A)  activities,interests,and opinions 
B)  behavior,personality,and social class 
C)  geography,demography,and psychographics 
D)  income,gender,and life objectives 
E)  activities,personality,and demography

Question 17

Callaway manufactures golfing equipment-primarily golf clubs.The company has hired Bill Gates and Celine Dion to promote its clubs as "a brand that is something one can aspire to own." What learning theory is Callaway relying on with this advertising claim?

Accepted Answer

A)  selective retention 
B)  stimulus discrimination 
C)  perceptual generalization 
D)  selective generalization 
E)  stimulus generalization 
A)  selective retention 
B)  stimulus discrimination 
C)  perceptual generalization 
D)  selective generalization 
E)  stimulus generalization

Question 18

Rick loves cola and is always on a diet.He will only drink Diet Coke.When offered a Diet Pepsi one afternoon as an alternative,he refused to even consider it as part of his evoked set even though he generally drinks a soft drink about the time of day the offer was made.This illustrates that Rick:

Accepted Answer

A)  is satisfying a want 
B)  is satisfying a need 
C)  is satisfying a belief 
D)  has a physiological drive 
E)  has a need motivator 
A)  is satisfying a want 
B)  is satisfying a need 
C)  is satisfying a belief 
D)  has a physiological drive 
E)  has a need motivator

Question 19

Kent Longino is the marketing vice-president for Andersen,one of the largest manufacturer of windows in the world.He is directing the introduction of a glass-encased sunroom that can be assembled in a weekend.He wants to capitalize on Andersen's success with its windows.Which learning method should he attempt to stimulate when introducing the new product?

Accepted Answer

A)  conceptual learning 
B)  experiential learning 
C)  repetition learning 
D)  stimulus generalization 
E)  stimulus discrimination 
A)  conceptual learning 
B)  experiential learning 
C)  repetition learning 
D)  stimulus generalization 
E)  stimulus discrimination

Question 20

Which of the following statements about culture as an influence on consumer buying behavior is true?

Accepted Answer

A)  A firm that understands the culture it is selling to has just as great a probability of selling its product as a firm that has no understanding of the culture. 
B)  Some fear the proliferation of the Internet will increase cultural heterogeneity. 
C)  Language is an important aspect of culture. 
D)  Core values remain the same for all cultures. 
E)  All of the statements about culture as an influence on consumer buying behavior are true. 
A)  A firm that understands the culture it is selling to has just as great a probability of selling its product as a firm that has no understanding of the culture. 
B)  Some fear the proliferation of the Internet will increase cultural heterogeneity. 
C)  Language is an important aspect of culture. 
D)  Core values remain the same for all cultures. 
E)  All of the statements about culture as an influence on consumer buying behavior are true.

Culture is the chief shaper and transmitter of:

The United States,unlike some other countries,does not have a status structure or social class system.

According to Maslow's hierarchy of needs model,the first needs most people would try to satisfy are their _____ needs.

_____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies change over time.

People tend to be more satisfied with a purchase if:

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and is transmitted from one generation to the next.

_____ is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Define self-concept.Choose a product,and use that product to illustrate how a marketer would apply the idea of self-concept to market the product.

To analyze consumer lifestyles,marketers look at consumers':

Callaway manufactures golfing equipment-primarily golf clubs.The company has hired Bill Gates and Celine Dion to promote its clubs as "a brand that is something one can aspire to own." What learning theory is Callaway relying on with this advertising claim?

Rick loves cola and is always on a diet.He will only drink Diet Coke.When offered a Diet Pepsi one afternoon as an alternative,he refused to even consider it as part of his evoked set even though he generally drinks a soft drink about the time of day the offer was made.This illustrates that Rick:

Which of the following statements about culture as an influence on consumer buying behavior is true?

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters

Exam 5: Consumer Decision Making

Culture is the chief shaper and transmitter of:

The United States,unlike some other countries,does not have a status structure or social class system.

According to Maslow's hierarchy of needs model,the first needs most people would try to satisfy are their _____ needs.

_____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies change over time.

People tend to be more satisfied with a purchase if:

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and is transmitted from one generation to the next.

_____ is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Define self-concept.Choose a product,and use that product to illustrate how a marketer would apply the idea of self-concept to market the product.

To analyze consumer lifestyles,marketers look at consumers':

Callaway manufactures golfing equipment-primarily golf clubs.The company has hired Bill Gates and Celine Dion to promote its clubs as "a brand that is something one can aspire to own." What learning theory is Callaway relying on with this advertising claim?

Rick loves cola and is always on a diet.He will only drink Diet Coke.When offered a Diet Pepsi one afternoon as an alternative,he refused to even consider it as part of his evoked set even though he generally drinks a soft drink about the time of day the offer was made.This illustrates that Rick:

Which of the following statements about culture as an influence on consumer buying behavior is true?

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters