Question 1

How are services differentiated from products (select all that apply)?

Accepted Answer

A)  Services can be stored for later use. 
B)  Service denotes action. 
C)  Services are tangible items. 
D)  Services result in the ownership of something. 
E)  A product may be an idea, a good, a service, or a combination. 
A)  Services can be stored for later use. 
B)  Service denotes action. 
C)  Services are tangible items. 
D)  Services result in the ownership of something. 
E)  A product may be an idea, a good, a service, or a combination.

Question 2

Key customers for nurses are:

Accepted Answer

A)  centralized pharmacists, laboratory technicians, and pathologists. 
B)  clients, physicians, and the employing organization. 
C)  nurse's aides, human resources recruiters, and dietary workers. 
D)  respiratory therapists, oxygen distributors, and scrub technologists. 
A)  centralized pharmacists, laboratory technicians, and pathologists. 
B)  clients, physicians, and the employing organization. 
C)  nurse's aides, human resources recruiters, and dietary workers. 
D)  respiratory therapists, oxygen distributors, and scrub technologists.

Question 3

A patient calls into the customer service department to complain about the long wait times she experienced in the emergency department. She feels that her charges were excessive compared with the time that it took to receive attention. What is the primary focus of her complaint?

Accepted Answer

A)  Product 
B)  Place 
C)  Price 
D)  Promotion 
A)  Product 
B)  Place 
C)  Price 
D)  Promotion

Question 4

Which of the following distinctions may be utilized in the marketing of a health care organization (select all that apply)?

Accepted Answer

A)  TJC accreditation for meeting performance standards 
B)  Malcolm Baldridge National Quality Award for performance excellence 
C)  Beacon Award for Excellence in critical care nursing 
D)  Thomson Reuters 100 Top Hospitals Award 
E)  Four-star ranking on internal survey 
A)  TJC accreditation for meeting performance standards 
B)  Malcolm Baldridge National Quality Award for performance excellence 
C)  Beacon Award for Excellence in critical care nursing 
D)  Thomson Reuters 100 Top Hospitals Award 
E)  Four-star ranking on internal survey

Question 5

Hospitals in recent years have become more motivated to focus their marketing strategies on patient care excellence. What are some of the drivers of this focus (select all that apply)?

Accepted Answer

A)  Heightened patient scrutiny 
B)  Heightened media scrutiny 
C)  Organizational transparency about error reporting 
D)  Frequent media accounts of medical errors 
E)  Increased litigation 
A)  Heightened patient scrutiny 
B)  Heightened media scrutiny 
C)  Organizational transparency about error reporting 
D)  Frequent media accounts of medical errors 
E)  Increased litigation

Question 6

Which of the following phrases best describes the concept of marketing?

Accepted Answer

A)  Advertising a product or good 
B)  Number of products sold in 1 year 
C)  Purchasing of goods and services 
D)  Stimulating and meeting consumer demand 
A)  Advertising a product or good 
B)  Number of products sold in 1 year 
C)  Purchasing of goods and services 
D)  Stimulating and meeting consumer demand

How are services differentiated from products (select all that apply)?

Key customers for nurses are:

A patient calls into the customer service department to complain about the long wait times she experienced in the emergency department. She feels that her charges were excessive compared with the time that it took to receive attention. What is the primary focus of her complaint?

Which of the following distinctions may be utilized in the marketing of a health care organization (select all that apply)?

Hospitals in recent years have become more motivated to focus their marketing strategies on patient care excellence. What are some of the drivers of this focus (select all that apply)?

Which of the following phrases best describes the concept of marketing?

Leadership and Management Principles

Change and Innovation

Organizational Climate and Culture

Critical Thinking and Decision-Making Skills

Managing Time and Stress

Legal and Ethical Issues

Communication Leadership

Team Building and Working With Effective Groups

Delegation

Power and Conflict

Workplace Diversity

Case Population Health Management

Organizational Structure

Decentralization Shared Governance

Professional Practice Models

Evidence-Based Practice: Strategies for Nursing Leaders

Quality and Safety

Measuring and Managing Outcomes

Strategic Management

Confronting the Nursing Shortage

Staffing and Scheduling

Budgeting, Productivity and Costing Out Nursing

Performance Appraisal

Prevention of Workplace Violence

All-Hazards Disaster Preparedness

Data Management and Clinical Informatics

Filters

Exam 27: Marketing

How are services differentiated from products (select all that apply)?

Key customers for nurses are:

A patient calls into the customer service department to complain about the long wait times she experienced in the emergency department. She feels that her charges were excessive compared with the time that it took to receive attention. What is the primary focus of her complaint?

Which of the following distinctions may be utilized in the marketing of a health care organization (select all that apply)?

Hospitals in recent years have become more motivated to focus their marketing strategies on patient care excellence. What are some of the drivers of this focus (select all that apply)?

Which of the following phrases best describes the concept of marketing?

Leadership and Management Principles

Change and Innovation

Organizational Climate and Culture

Critical Thinking and Decision-Making Skills

Managing Time and Stress

Legal and Ethical Issues

Communication Leadership

Team Building and Working With Effective Groups

Delegation

Power and Conflict

Workplace Diversity

Case Population Health Management

Organizational Structure

Decentralization Shared Governance

Professional Practice Models

Evidence-Based Practice: Strategies for Nursing Leaders

Quality and Safety

Measuring and Managing Outcomes

Strategic Management

Confronting the Nursing Shortage

Staffing and Scheduling

Budgeting, Productivity and Costing Out Nursing

Performance Appraisal

Prevention of Workplace Violence

All-Hazards Disaster Preparedness

Data Management and Clinical Informatics

Filters