Question 1

The process of ________ works from a generalization to a specific conclusion.

Accepted Answer

A) intuitive reasoning 
B) deductive reasoning 
C) conventional reasoning 
D) inductive reasoning 
E) emotional appeal 
A) intuitive reasoning 
B) deductive reasoning 
C) conventional reasoning 
D) inductive reasoning 
E) emotional appeal

Question 2

Explain how to balance emotional appeals and logical appeals to persuade an audience.

Accepted Answer

Generally speaking,persuasive business m

Question 3

When it comes to persuasive messages,the direct approach

Accepted Answer

A) is rarely used. 
B) is often preferable with an audience with whom you have a close relationship. 
C) is used only by top management. 
D) does not require inclusion of justifications or explanations. 
E) is used when you need to rely more on the strength of your message than your reputation. 
A) is rarely used. 
B) is often preferable with an audience with whom you have a close relationship. 
C) is used only by top management. 
D) does not require inclusion of justifications or explanations. 
E) is used when you need to rely more on the strength of your message than your reputation.

Question 4

Suggesting that readers have made poor choices in the past

Accepted Answer

A) is helpful in sales messages,but not other persuasive messages. 
B) is effective in persuasive messages,as long as you are subtle. 
C) works well if you are trying to convince someone to make a large purchase. 
D) can inadvertently insult your audience,reducing the effectiveness of your persuasive message. 
E) makes them more likely to accept your argument,as long as you are blunt and forceful. 
A) is helpful in sales messages,but not other persuasive messages. 
B) is effective in persuasive messages,as long as you are subtle. 
C) works well if you are trying to convince someone to make a large purchase. 
D) can inadvertently insult your audience,reducing the effectiveness of your persuasive message. 
E) makes them more likely to accept your argument,as long as you are blunt and forceful.

Question 5

When preparing a persuasive request for action,it is vital to

Accepted Answer

A) show you understand the audience's concerns. 
B) emphasize how you will benefit if the request is fulfilled. 
C) emphasize the negative consequences of not complying with the request. 
D) make yourself look good in the reader's eyes. 
E) identify what attitudes or beliefs you wish to change. 
A) show you understand the audience's concerns. 
B) emphasize how you will benefit if the request is fulfilled. 
C) emphasize the negative consequences of not complying with the request. 
D) make yourself look good in the reader's eyes. 
E) identify what attitudes or beliefs you wish to change.

Question 6

Circular reasoning is a logical fallacy that involves

Accepted Answer

A) reducing a wide range of choices to a simple "either/or" scenario. 
B) using irrelevant evidence to support your argument. 
C) trying to support a claim by restating it in different words. 
D) attacking an opponent's character,rather than countering his or her argument. 
E) comparing two objects or situations that don't share enough similarities. 
A) reducing a wide range of choices to a simple "either/or" scenario. 
B) using irrelevant evidence to support your argument. 
C) trying to support a claim by restating it in different words. 
D) attacking an opponent's character,rather than countering his or her argument. 
E) comparing two objects or situations that don't share enough similarities.

Question 7

In general,the best persuasive messages ________ the audience's motivations.

Accepted Answer

A) avoid mentioning 
B) downplay 
C) openly address 
D) dismiss 
E) eliminate 
A) avoid mentioning 
B) downplay 
C) openly address 
D) dismiss 
E) eliminate

Question 8

Briefly explain several guidelines for adapting marketing and sales messages for social media.

Accepted Answer

Use the following guidelines to adapt pr

Question 9

When you're composing a persuasive message,all of the following except ________ are common mistakes that you need to avoid.

Accepted Answer

A) using a hard-sell approach 
B) promoting compromise 
C) relying solely on great arguments 
D) assuming that persuasion is a one-shot effort 
E) using a well-crafted story 
A) using a hard-sell approach 
B) promoting compromise 
C) relying solely on great arguments 
D) assuming that persuasion is a one-shot effort 
E) using a well-crafted story

Question 10

AIDA stands for

Accepted Answer

A) appeal,indirect,direct,action. 
B) anticipate inquiry in doing adjustments. 
C) assume,insist,describe,act. 
D) attention,interest,desire,action. 
E) assess,inform,decide,anticipate. 
A) appeal,indirect,direct,action. 
B) anticipate inquiry in doing adjustments. 
C) assume,insist,describe,act. 
D) attention,interest,desire,action. 
E) assess,inform,decide,anticipate.

Question 11

Most persuasive messages combine

Accepted Answer

A) truth and falsehood. 
B) current and very old evidence. 
C) logical and emotional factors. 
D) many major points all at once. 
E) demographics and psychographics. 
A) truth and falsehood. 
B) current and very old evidence. 
C) logical and emotional factors. 
D) many major points all at once. 
E) demographics and psychographics.

Question 12

Successful marketing and sales messages begin with

Accepted Answer

A) an understanding of audience needs. 
B) an awesome marketing campaign. 
C) a persuasive call to action. 
D) an all-out effort to recruit marketing personnel. 
E) an explanation of how benefits can be delivered. 
A) an understanding of audience needs. 
B) an awesome marketing campaign. 
C) a persuasive call to action. 
D) an all-out effort to recruit marketing personnel. 
E) an explanation of how benefits can be delivered.

Question 13

One way to overcome audience resistance to your message is to

Accepted Answer

A) use the hard-sell approach. 
B) address possible concerns that your audience has. 
C) emphasize the positive. 
D) indicate the competition is not worth addressing. 
E) speak negatively about the competition. 
A) use the hard-sell approach. 
B) address possible concerns that your audience has. 
C) emphasize the positive. 
D) indicate the competition is not worth addressing. 
E) speak negatively about the competition.

Question 14

When using persuasion to sell a product or idea,the goal is

Accepted Answer

A) to let the audience know this is the best choice possible. 
B) to explain to the audience what will happen if they make a different choice. 
C) to present your offering in the best possible light. 
D) to explain how your offering is superior to all others. 
E) to offer the best price based on quality. 
A) to let the audience know this is the best choice possible. 
B) to explain to the audience what will happen if they make a different choice. 
C) to present your offering in the best possible light. 
D) to explain how your offering is superior to all others. 
E) to offer the best price based on quality.

Question 15

________ data provides information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

Accepted Answer

A) Demographic 
B) Ideographic 
C) Psychographic 
D) Direct 
E) Persuasive 
A) Demographic 
B) Ideographic 
C) Psychographic 
D) Direct 
E) Persuasive

Question 16

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

Accepted Answer

In many states,marketing and sales messa

Question 17

Conventional marketing or sales messages begin with an effort to gain the audience's

Accepted Answer

A) attention. 
B) money. 
C) interest. 
D) cooperation. 
E) order. 
A) attention. 
B) money. 
C) interest. 
D) cooperation. 
E) order.

Question 18

In marketing and sales messages,what is the primary difference between selling points and benefits?

Accepted Answer

A) Selling points are positive whereas benefits are not. 
B) Selling points focus on the user rather than the product. 
C) Selling points focus on the product rather than the user. 
D) Benefits are unrelated to the audience. 
E) Benefits focus on key features of a product. 
A) Selling points are positive whereas benefits are not. 
B) Selling points focus on the user rather than the product. 
C) Selling points focus on the product rather than the user. 
D) Benefits are unrelated to the audience. 
E) Benefits focus on key features of a product.

Question 19

________ take(s)potential customers through the purchasing process without asking for an immediate purchase decision.

Accepted Answer

A) Marketing messages 
B) Sales messages 
C) Mission statements 
D) Business previews 
E) The AIDA plan 
A) Marketing messages 
B) Sales messages 
C) Mission statements 
D) Business previews 
E) The AIDA plan

Question 20

Promotional messages developed for mobile devices need to

Accepted Answer

A) build a story one link at a time. 
B) immediately generate desire. 
C) have a strong call to action. 
D) have significant levels of detail. 
E) be fast and straightforward. 
A) build a story one link at a time. 
B) immediately generate desire. 
C) have a strong call to action. 
D) have significant levels of detail. 
E) be fast and straightforward.

The process of ________ works from a generalization to a specific conclusion.

Explain how to balance emotional appeals and logical appeals to persuade an audience.

When it comes to persuasive messages,the direct approach

Suggesting that readers have made poor choices in the past

When preparing a persuasive request for action,it is vital to

Circular reasoning is a logical fallacy that involves

In general,the best persuasive messages ________ the audience's motivations.

Briefly explain several guidelines for adapting marketing and sales messages for social media.

When you're composing a persuasive message,all of the following except ________ are common mistakes that you need to avoid.

AIDA stands for

Most persuasive messages combine

Successful marketing and sales messages begin with

One way to overcome audience resistance to your message is to

When using persuasion to sell a product or idea,the goal is

________ data provides information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

Conventional marketing or sales messages begin with an effort to gain the audience's

In marketing and sales messages,what is the primary difference between selling points and benefits?

________ take(s)potential customers through the purchasing process without asking for an immediate purchase decision.

Promotional messages developed for mobile devices need to

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

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Exam 10: Writing Persuasive Messages

The process of ________ works from a generalization to a specific conclusion.

Explain how to balance emotional appeals and logical appeals to persuade an audience.

When it comes to persuasive messages,the direct approach

Suggesting that readers have made poor choices in the past

When preparing a persuasive request for action,it is vital to

Circular reasoning is a logical fallacy that involves

In general,the best persuasive messages ________ the audience's motivations.

Briefly explain several guidelines for adapting marketing and sales messages for social media.

When you're composing a persuasive message,all of the following except ________ are common mistakes that you need to avoid.

AIDA stands for

Most persuasive messages combine

Successful marketing and sales messages begin with

One way to overcome audience resistance to your message is to

When using persuasion to sell a product or idea,the goal is

________ data provides information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

Conventional marketing or sales messages begin with an effort to gain the audience's

In marketing and sales messages,what is the primary difference between selling points and benefits?

________ take(s)potential customers through the purchasing process without asking for an immediate purchase decision.

Promotional messages developed for mobile devices need to

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters