Question 1

Ethical businesspeople often use ________ as a positive force to align their interests with what is best for their audience.

Accepted Answer

A) stealth marketing 
B) circular reasoning 
C) the "you" attitude 
D) persuasion 
E) authority 
A) stealth marketing 
B) circular reasoning 
C) the "you" attitude 
D) persuasion 
E) authority

Question 2

If potential customers are likely to object to the price of your product or service,what can you do?

Accepted Answer

If price is a likely objection,look for

Question 3

In the practice of ________,behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.

Accepted Answer

A) flanking 
B) remarketing 
C) cyber stalking 
D) stealth advertising 
E) unethical marketing 
A) flanking 
B) remarketing 
C) cyber stalking 
D) stealth advertising 
E) unethical marketing

Question 4

The attempt to change an attitude,belief,or action is known as

Accepted Answer

A) manipulation. 
B) deception. 
C) motivation. 
D) exploitation. 
E) persuasion. 
A) manipulation. 
B) deception. 
C) motivation. 
D) exploitation. 
E) persuasion.

Question 5

The direct approach for persuasion

Accepted Answer

A) is never used in the workplace. 
B) is effective for a receptive audience. 
C) is great for connecting with a skeptical audience. 
D) doesn't include justifications or explanations. 
E) is a sign of low self-esteem and limited credibility. 
A) is never used in the workplace. 
B) is effective for a receptive audience. 
C) is great for connecting with a skeptical audience. 
D) doesn't include justifications or explanations. 
E) is a sign of low self-esteem and limited credibility.

Question 6

List three categories of common persuasive business messages.

Accepted Answer

Most persuasive business messa

Question 7

Differences in organizational culture

Accepted Answer

A) don't affect persuasive messages. 
B) can profoundly affect the success of a persuasive message. 
C) are important when addressing international audiences,but not those in the U.S. 
D) are so complex that no one can truly understand them. 
E) are important to consider for negative messages,but not for persuasive messages. 
A) don't affect persuasive messages. 
B) can profoundly affect the success of a persuasive message. 
C) are important when addressing international audiences,but not those in the U.S. 
D) are so complex that no one can truly understand them. 
E) are important to consider for negative messages,but not for persuasive messages.

Question 8

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience,you should

Accepted Answer

A) choose the one that is most economical. 
B) select the one that is easiest to use (such as email). 
C) use two or more media at the same time. 
D) choose one at random and see how well it works. 
E) not send the message. 
A) choose the one that is most economical. 
B) select the one that is easiest to use (such as email). 
C) use two or more media at the same time. 
D) choose one at random and see how well it works. 
E) not send the message.

Question 9

The benefits of a product can be

Accepted Answer

A) practical but not emotional. 
B) anticipated. 
C) both practical and emotional. 
D) demographic in nature. 
E) psychographic in nature. 
A) practical but not emotional. 
B) anticipated. 
C) both practical and emotional. 
D) demographic in nature. 
E) psychographic in nature.

Question 10

The best way to persuade an audience to do something is to

Accepted Answer

A) convince them that their existing motivations are unreasonable. 
B) change their motivation by suggesting that they are unsophisticated. 
C) align your message with their existing motivation. 
D) use scare tactics to describe the consequences of failing to do what you have asked. 
E) shame them into doing what you want. 
A) convince them that their existing motivations are unreasonable. 
B) change their motivation by suggesting that they are unsophisticated. 
C) align your message with their existing motivation. 
D) use scare tactics to describe the consequences of failing to do what you have asked. 
E) shame them into doing what you want.

Question 11

Most persuasive business messages involve requests for action.

Accepted Answer

A) True 
 B)False

Question 12

When is it a good idea to use the direct approach for persuasive messages?

Accepted Answer

Using the direct approach for persuasive

Question 13

With regards to persuasive messages in social media,the AIDA approach is limited because it

Accepted Answer

A) cultivates long-term relationships. 
B) focuses on one-time events. 
C) lacks persuasive elements. 
D) uses a multidirectional,conversational approach. 
E) seeks input and feedback from customers who don't understand marketing. 
A) cultivates long-term relationships. 
B) focuses on one-time events. 
C) lacks persuasive elements. 
D) uses a multidirectional,conversational approach. 
E) seeks input and feedback from customers who don't understand marketing.

Question 14

The purpose of the interest section of a persuasive message is to

Accepted Answer

A) capture attention. 
B) prompt the audience to imagine how the solution might benefit them. 
C) increase the audience's desire to take the action recommended in the message. 
D) get the reader to act immediately. 
E) make acting on the requested action easy. 
A) capture attention. 
B) prompt the audience to imagine how the solution might benefit them. 
C) increase the audience's desire to take the action recommended in the message. 
D) get the reader to act immediately. 
E) make acting on the requested action easy.

Question 15

Because using a mobile device is so convenient,most mobile users aren't pressed for time; so,they enjoy receiving intricate promotional messages.

Accepted Answer

A) True 
 B)False

Question 16

An analogy lets you

Accepted Answer

A) reason from one specific piece of evidence to another specific piece of evidence. 
B) reason from one specific piece of evidence to a general conclusion. 
C) reason from a generalization to a specific conclusion. 
D) attack an opponent without fear of reprisal. 
E) use a general conclusion to prove a point. 
A) reason from one specific piece of evidence to another specific piece of evidence. 
B) reason from one specific piece of evidence to a general conclusion. 
C) reason from a generalization to a specific conclusion. 
D) attack an opponent without fear of reprisal. 
E) use a general conclusion to prove a point.

Question 17

Emotional appeals

Accepted Answer

A) have no place in persuasive business messages. 
B) can help audiences care enough to respond positively to your persuasive message. 
C) often backfire,and should be used only when addressing internal audiences. 
D) are usually sufficient,on their own,to convince the audience to make important decisions. 
E) are most effective in persuasive messages designed for international audiences. 
A) have no place in persuasive business messages. 
B) can help audiences care enough to respond positively to your persuasive message. 
C) often backfire,and should be used only when addressing internal audiences. 
D) are usually sufficient,on their own,to convince the audience to make important decisions. 
E) are most effective in persuasive messages designed for international audiences.

Question 18

________ are the particular advantages that readers will realize from the features of a product.

Accepted Answer

A) Benefits 
B) Optimizations 
C) Utilization points 
D) Selling points 
E) Marketing strategies 
A) Benefits 
B) Optimizations 
C) Utilization points 
D) Selling points 
E) Marketing strategies

Question 19

When writing a persuasive letter for claims or adjustments,you should

Accepted Answer

A) assume the other person has no interest in helping you. 
B) use a confident and positive tone. 
C) mention as many additional complaints as possible about the company. 
D) say you have already contacted an attorney (even if you really haven't). 
E) repeatedly say how disappointed you are in the company. 
A) assume the other person has no interest in helping you. 
B) use a confident and positive tone. 
C) mention as many additional complaints as possible about the company. 
D) say you have already contacted an attorney (even if you really haven't). 
E) repeatedly say how disappointed you are in the company.

Question 20

Using the AIDA approach with social media

Accepted Answer

A) requires the same steps as the AIDA approach with conventional media. 
B) does not work at all. 
C) requires a different,more interactive approach. 
D) requires a more rigid approach. 
E) requires a stronger attention getting technique. 
A) requires the same steps as the AIDA approach with conventional media. 
B) does not work at all. 
C) requires a different,more interactive approach. 
D) requires a more rigid approach. 
E) requires a stronger attention getting technique.

Ethical businesspeople often use ________ as a positive force to align their interests with what is best for their audience.

If potential customers are likely to object to the price of your product or service,what can you do?

In the practice of ________,behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.

The attempt to change an attitude,belief,or action is known as

The direct approach for persuasion

List three categories of common persuasive business messages.

Differences in organizational culture

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience,you should

The benefits of a product can be

The best way to persuade an audience to do something is to

Most persuasive business messages involve requests for action.

When is it a good idea to use the direct approach for persuasive messages?

With regards to persuasive messages in social media,the AIDA approach is limited because it

The purpose of the interest section of a persuasive message is to

Because using a mobile device is so convenient,most mobile users aren't pressed for time; so,they enjoy receiving intricate promotional messages.

An analogy lets you

Emotional appeals

________ are the particular advantages that readers will realize from the features of a product.

When writing a persuasive letter for claims or adjustments,you should

Using the AIDA approach with social media

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

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Exam 10: Writing Persuasive Messages

Ethical businesspeople often use ________ as a positive force to align their interests with what is best for their audience.

If potential customers are likely to object to the price of your product or service,what can you do?

In the practice of ________,behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.

The attempt to change an attitude,belief,or action is known as

The direct approach for persuasion

List three categories of common persuasive business messages.

Differences in organizational culture

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience,you should

The benefits of a product can be

The best way to persuade an audience to do something is to

Most persuasive business messages involve requests for action.

When is it a good idea to use the direct approach for persuasive messages?

With regards to persuasive messages in social media,the AIDA approach is limited because it

The purpose of the interest section of a persuasive message is to

Because using a mobile device is so convenient,most mobile users aren't pressed for time; so,they enjoy receiving intricate promotional messages.

An analogy lets you

Emotional appeals

________ are the particular advantages that readers will realize from the features of a product.

When writing a persuasive letter for claims or adjustments,you should

Using the AIDA approach with social media

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters