Question 1

An effective ending for a persuasive message would be:

Accepted Answer

A) Simply take the enclosed coupon to any of our service centers by June 15 for your free oil and filter change. 
B) Please respond as soon as possible because this offer is not likely to last very long. 
C) Wouldn't you like to save some money? 
D) Be sure to tell all your friends about this exciting offer. 
E) Now that I have your attention,here is what to do. 
A) Simply take the enclosed coupon to any of our service centers by June 15 for your free oil and filter change. 
B) Please respond as soon as possible because this offer is not likely to last very long. 
C) Wouldn't you like to save some money? 
D) Be sure to tell all your friends about this exciting offer. 
E) Now that I have your attention,here is what to do.

Question 2

Whereas ________ focus on what the product does,________ focus on what the user experiences or gains.

Accepted Answer

A) wants; needs 
B) selling points; benefits 
C) benefits; selling points 
D) actionable features; desirable benefits 
E) benefits; objections 
A) wants; needs 
B) selling points; benefits 
C) benefits; selling points 
D) actionable features; desirable benefits 
E) benefits; objections

Question 3

Compare and contrast marketing messages and sales messages.

Accepted Answer

Marketing and sales messages use the sam

Question 4

Describe each of the four phases of the AIDA model for persuasive messages.

Accepted Answer

(1)Attention: Make your audience want to

Question 5

Most persuasive messages take the direct approach.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following would not be an effective technique for gaining audience attention in sales messages?

Accepted Answer

A) offering an exciting product benefit 
B) encouraging people to place an order 
C) offering a unique solution to a common problem 
D) appealing to people's emotions 
E) offering a piece of interesting news 
A) offering an exciting product benefit 
B) encouraging people to place an order 
C) offering a unique solution to a common problem 
D) appealing to people's emotions 
E) offering a piece of interesting news

Question 7

If price is one of your strong selling points,you should

Accepted Answer

A) mention special offers,such as volume discounts,before actually stating the price. 
B) decrease the perception that the price is high. 
C) break the total price into smaller units. 
D) give the price a place of prominence in the message. 
E) not overemphasize it,since you might need to use this advantage later. 
A) mention special offers,such as volume discounts,before actually stating the price. 
B) decrease the perception that the price is high. 
C) break the total price into smaller units. 
D) give the price a place of prominence in the message. 
E) not overemphasize it,since you might need to use this advantage later.

Question 8

Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns.

Accepted Answer

A) True 
 B)False

Question 9

When you're writing a persuasive message,you can encourage a positive response by

Accepted Answer

A) explaining what will happen if they don't respond positively. 
B) using neutral and strong language. 
C) understanding and respecting cultural differences. 
D) getting straight to the point. 
E) addressing psychographic needs. 
A) explaining what will happen if they don't respond positively. 
B) using neutral and strong language. 
C) understanding and respecting cultural differences. 
D) getting straight to the point. 
E) addressing psychographic needs.

Question 10

Which of the following uses a deductive approach to persuasion?

Accepted Answer

A) Because the stock market has been falling lately,share prices of our company stock will probably also decline. 
B) Because the stock price of our company fell,the entire market will probably also decline. 
C) Our stock price is like a marathon runner,slowly making progress towards our goal. 
D) As always,the stock market really affected our stock prices last week. 
E) Have you heard what happened to stock prices last week? 
A) Because the stock market has been falling lately,share prices of our company stock will probably also decline. 
B) Because the stock price of our company fell,the entire market will probably also decline. 
C) Our stock price is like a marathon runner,slowly making progress towards our goal. 
D) As always,the stock market really affected our stock prices last week. 
E) Have you heard what happened to stock prices last week?

Question 11

In social-media marketing,________ are enthusiastic fans of your company and its products.

Accepted Answer

A) mega-users 
B) champions 
C) viral voices 
D) repeat customers 
E) social media savvy 
A) mega-users 
B) champions 
C) viral voices 
D) repeat customers 
E) social media savvy

Question 12

One of the best ways to gain credibility for your message is to support it with objective evidence.

Accepted Answer

A) True 
 B)False

Question 13

In marketing and sales messages,the best way to handle potential objections is to

Accepted Answer

A) avoid mentioning them. 
B) identify them up front and try to address as many as you can. 
C) explain why the objections aren't really important. 
D) suggest that anyone who has them simply needs to do more research. 
E) imply the objections stems from ignorance. 
A) avoid mentioning them. 
B) identify them up front and try to address as many as you can. 
C) explain why the objections aren't really important. 
D) suggest that anyone who has them simply needs to do more research. 
E) imply the objections stems from ignorance.

Question 14

The AIDA model can be used with both the direct and indirect approaches for persuasive messages.

Accepted Answer

A) True 
 B)False

Question 15

According to the FTC,marketing and sales messages must

Accepted Answer

A) offer an alternative if the advertised product is not available. 
B) include a product reviewers name and any payment received for the review. 
C) not be offensive or insulting. 
D) include opt-in choices. 
E) be free of implied claims. 
A) offer an alternative if the advertised product is not available. 
B) include a product reviewers name and any payment received for the review. 
C) not be offensive or insulting. 
D) include opt-in choices. 
E) be free of implied claims.

Question 16

An ethical persuasive argument

Accepted Answer

A) is a contradiction in terms. 
B) focuses on how the audience's actions will benefit the sender. 
C) includes all evidence,whether or not it's relevant. 
D) focuses on being both truthful and nondeceptive. 
E) requires admitting up front that you stand to gain from audience compliance. 
A) is a contradiction in terms. 
B) focuses on how the audience's actions will benefit the sender. 
C) includes all evidence,whether or not it's relevant. 
D) focuses on being both truthful and nondeceptive. 
E) requires admitting up front that you stand to gain from audience compliance.

Question 17

Which of the following is an example of psychographic information?

Accepted Answer

A) age 
B) occupation 
C) lifestyle 
D) income 
E) education 
A) age 
B) occupation 
C) lifestyle 
D) income 
E) education

Question 18

Because promotional messages are not legally binding contracts in most states,it is usually acceptable to imply offers or promises you cannot deliver.

Accepted Answer

A) True 
 B)False

Question 19

When using the AIDA approach to persuasion,the closing should

Accepted Answer

A) urge the audience to take the action you are requesting. 
B) provide additional evidence and detail not covered in the desire section. 
C) explain the steps needed to implement your ideas. 
D) help the audience imagine how the solution might benefit them. 
E) get the audience's attention. 
A) urge the audience to take the action you are requesting. 
B) provide additional evidence and detail not covered in the desire section. 
C) explain the steps needed to implement your ideas. 
D) help the audience imagine how the solution might benefit them. 
E) get the audience's attention.

Question 20

Establishing credibility in persuasive messages

Accepted Answer

A) is impossible unless the audience is already familiar with you. 
B) is a waste of time,since data and evidence are the only things audiences find convincing. 
C) requires a condescending,"know-it-all" tone. 
D) works only when you make negative comments about your company's competitors. 
E) is essential when you are trying to persuade a hostile or skeptical audience. 
A) is impossible unless the audience is already familiar with you. 
B) is a waste of time,since data and evidence are the only things audiences find convincing. 
C) requires a condescending,"know-it-all" tone. 
D) works only when you make negative comments about your company's competitors. 
E) is essential when you are trying to persuade a hostile or skeptical audience.

An effective ending for a persuasive message would be:

Whereas focus on what the product does, focus on what the user experiences or gains.

Compare and contrast marketing messages and sales messages.

Describe each of the four phases of the AIDA model for persuasive messages.

Most persuasive messages take the direct approach.

Which of the following would not be an effective technique for gaining audience attention in sales messages?

If price is one of your strong selling points,you should

Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns.

When you're writing a persuasive message,you can encourage a positive response by

Which of the following uses a deductive approach to persuasion?

In social-media marketing,________ are enthusiastic fans of your company and its products.

One of the best ways to gain credibility for your message is to support it with objective evidence.

In marketing and sales messages,the best way to handle potential objections is to

The AIDA model can be used with both the direct and indirect approaches for persuasive messages.

According to the FTC,marketing and sales messages must

An ethical persuasive argument

Which of the following is an example of psychographic information?

Because promotional messages are not legally binding contracts in most states,it is usually acceptable to imply offers or promises you cannot deliver.

When using the AIDA approach to persuasion,the closing should

Establishing credibility in persuasive messages

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters

Exam 10: Writing Persuasive Messages

An effective ending for a persuasive message would be:

Whereas ________ focus on what the product does,________ focus on what the user experiences or gains.

Compare and contrast marketing messages and sales messages.

Describe each of the four phases of the AIDA model for persuasive messages.

Most persuasive messages take the direct approach.

Which of the following would not be an effective technique for gaining audience attention in sales messages?

If price is one of your strong selling points,you should

Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns.

When you're writing a persuasive message,you can encourage a positive response by

Which of the following uses a deductive approach to persuasion?

In social-media marketing,________ are enthusiastic fans of your company and its products.

One of the best ways to gain credibility for your message is to support it with objective evidence.

In marketing and sales messages,the best way to handle potential objections is to

The AIDA model can be used with both the direct and indirect approaches for persuasive messages.

According to the FTC,marketing and sales messages must

An ethical persuasive argument

Which of the following is an example of psychographic information?

Because promotional messages are not legally binding contracts in most states,it is usually acceptable to imply offers or promises you cannot deliver.

When using the AIDA approach to persuasion,the closing should

Establishing credibility in persuasive messages

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters

Whereas focus on what the product does, focus on what the user experiences or gains.