Question 1

In a ________,your goal may be nothing more than convincing your audience to re-examine long-help opinions or admit the possibility of new ways of thinking.

Accepted Answer

A) persuasive retrenchment 
B) persuasive presentation of ideas 
C) persuasive request for action 
D) persuasive claim or request for adjustment 
E) persuasive presentation of marketing ideas 
A) persuasive retrenchment 
B) persuasive presentation of ideas 
C) persuasive request for action 
D) persuasive claim or request for adjustment 
E) persuasive presentation of marketing ideas

Question 2

Addressing alternative positions in a persuasive message

Accepted Answer

A) enhances your credibility and can strengthen your argument. 
B) weakens your argument,unless you use an aggressive tone. 
C) shows that you lack confidence in your opinions. 
D) is effective only with controversial subjects. 
E) requires that you use the direct approach. 
A) enhances your credibility and can strengthen your argument. 
B) weakens your argument,unless you use an aggressive tone. 
C) shows that you lack confidence in your opinions. 
D) is effective only with controversial subjects. 
E) requires that you use the direct approach.

Question 3

When writing a persuasive request for action,you should

Accepted Answer

A) use the hard-sell approach. 
B) demonstrate that helping you will solve a significant problem. 
C) ask for more than you actually want so that you'll have a cushion for negotiation. 
D) avoid flattery. 
E) use circular reasoning. 
A) use the hard-sell approach. 
B) demonstrate that helping you will solve a significant problem. 
C) ask for more than you actually want so that you'll have a cushion for negotiation. 
D) avoid flattery. 
E) use circular reasoning.

Question 4

Briefly explain the difference between selling points and benefits,and then give an example of each.

Accepted Answer

Selling points are the most attractive f

Question 5

When your AIDA message uses an indirect approach and is delivered by email,what are two goals to keep in mind as you write the subject line?

Accepted Answer

One challenge in this situation is to ma

Question 6

If you're called upon to create marketing or sales messages for mobile commerce,what two things should you keep in mind?

Accepted Answer

If you are involved with creating mobile

Question 7

Using simple language in persuasive messages usually increases your credibility with a skeptical audience.

Accepted Answer

A) True 
 B)False

Question 8

According to your textbook,________ are the most attractive features of a product.

Accepted Answer

A) desirable benefits 
B) specialties 
C) points of access 
D) selling points 
E) price points 
A) desirable benefits 
B) specialties 
C) points of access 
D) selling points 
E) price points

Question 9

When writing persuasive messages,one way to avoid faulty logic is to

Accepted Answer

A) avoid induction. 
B) avoid deduction. 
C) avoid praising your opponent. 
D) avoid hasty generalizations. 
E) simplify a complex issue to either/or choices. 
A) avoid induction. 
B) avoid deduction. 
C) avoid praising your opponent. 
D) avoid hasty generalizations. 
E) simplify a complex issue to either/or choices.

Question 10

In persuasive messages,limiting your scope

Accepted Answer

A) is less important than in other types of messages. 
B) reduces the likelihood that your audience will be convinced. 
C) is critical if your audience is to understand and accept your position. 
D) is unnecessary,since audiences expect these messages to be long. 
E) can reduce the effectiveness of your argument. 
A) is less important than in other types of messages. 
B) reduces the likelihood that your audience will be convinced. 
C) is critical if your audience is to understand and accept your position. 
D) is unnecessary,since audiences expect these messages to be long. 
E) can reduce the effectiveness of your argument.

Question 11

When using the AIDA approach to persuasion,which of the following would be the best opening to your message?

Accepted Answer

A) How are you today? 
B) I know you've heard this all before,but ... 
C) Are you spending way too much on prescription drugs? 
D) This is an important message. 
E) What I am about to tell you might seem insignificant,but believe me,it's not. 
A) How are you today? 
B) I know you've heard this all before,but ... 
C) Are you spending way too much on prescription drugs? 
D) This is an important message. 
E) What I am about to tell you might seem insignificant,but believe me,it's not.

Question 12

Business professionals know that ________ is the attempt to change an audience's attitudes,beliefs,or actions.

Accepted Answer

A) deception 
B) sales 
C) persuasion 
D) trickery 
E) marketing 
A) deception 
B) sales 
C) persuasion 
D) trickery 
E) marketing

Question 13

The desire phase of a conventional marketing or sales message should

Accepted Answer

A) cut through "the clutter" to get your audience's attention. 
B) build interest in the product or service that the message is promoting. 
C) expand on your explanation of how the product or service will benefit them. 
D) include a persuasive call to action. 
E) include a starting fact or statistic. 
A) cut through "the clutter" to get your audience's attention. 
B) build interest in the product or service that the message is promoting. 
C) expand on your explanation of how the product or service will benefit them. 
D) include a persuasive call to action. 
E) include a starting fact or statistic.

Question 14

All of the following except ________ will help to boost a company's marketing efforts on social media.

Accepted Answer

A) facilitating community building 
B) using a "we talk,you listen" approach 
C) providing information that people want 
D) using conversation marketing 
E) identifying and supporting your champions 
A) facilitating community building 
B) using a "we talk,you listen" approach 
C) providing information that people want 
D) using conversation marketing 
E) identifying and supporting your champions

Question 15

What are three methods of reasoning you can use when making a logical appeal,and how do they differ?

Accepted Answer

Logical appeals can take place through a

Question 16

________ are the most common form of content marketing in the mobile arena.

Accepted Answer

A) Blog posts 
B) Search-engine results 
C) Downloadable coupons 
D) Mobile-optimized videos 
E) Websites 
A) Blog posts 
B) Search-engine results 
C) Downloadable coupons 
D) Mobile-optimized videos 
E) Websites

Question 17

Describe at least five strategies for establishing credibility when preparing persuasive messages.

Accepted Answer

(1)Use simple language.Your audience is

Question 18

Persuasive messages often follow a specialized four-phase format called the

Accepted Answer

A) PDQ plan. 
B) AIDA model. 
C) ASAP model. 
D) DEFF approach. 
E) direct,indirect,emotional and logical appeal plan. 
A) PDQ plan. 
B) AIDA model. 
C) ASAP model. 
D) DEFF approach. 
E) direct,indirect,emotional and logical appeal plan.

Question 19

The AIDA approach for persuasive messages is ideal when used with

Accepted Answer

A) the direct approach. 
B) the indirect approach. 
C) either the direct or the indirect approach. 
D) social media marketing. 
E) face to face communications. 
A) the direct approach. 
B) the indirect approach. 
C) either the direct or the indirect approach. 
D) social media marketing. 
E) face to face communications.

Question 20

An advertisement stating that a new product offers "freedom and comfort along with $20 savings per month" is using

Accepted Answer

A) an emotional appeal. 
B) an analogy. 
C) an inductive appeal. 
D) both logical and emotional appeals. 
E) circular reasoning. 
A) an emotional appeal. 
B) an analogy. 
C) an inductive appeal. 
D) both logical and emotional appeals. 
E) circular reasoning.

In a ________,your goal may be nothing more than convincing your audience to re-examine long-help opinions or admit the possibility of new ways of thinking.

Addressing alternative positions in a persuasive message

When writing a persuasive request for action,you should

Briefly explain the difference between selling points and benefits,and then give an example of each.

When your AIDA message uses an indirect approach and is delivered by email,what are two goals to keep in mind as you write the subject line?

If you're called upon to create marketing or sales messages for mobile commerce,what two things should you keep in mind?

Using simple language in persuasive messages usually increases your credibility with a skeptical audience.

According to your textbook,________ are the most attractive features of a product.

When writing persuasive messages,one way to avoid faulty logic is to

In persuasive messages,limiting your scope

When using the AIDA approach to persuasion,which of the following would be the best opening to your message?

Business professionals know that ________ is the attempt to change an audience's attitudes,beliefs,or actions.

The desire phase of a conventional marketing or sales message should

All of the following except ________ will help to boost a company's marketing efforts on social media.

What are three methods of reasoning you can use when making a logical appeal,and how do they differ?

________ are the most common form of content marketing in the mobile arena.

Describe at least five strategies for establishing credibility when preparing persuasive messages.

Persuasive messages often follow a specialized four-phase format called the

The AIDA approach for persuasive messages is ideal when used with

An advertisement stating that a new product offers "freedom and comfort along with $20 savings per month" is using

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

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Exam 10: Writing Persuasive Messages

In a ________,your goal may be nothing more than convincing your audience to re-examine long-help opinions or admit the possibility of new ways of thinking.

Addressing alternative positions in a persuasive message

When writing a persuasive request for action,you should

Briefly explain the difference between selling points and benefits,and then give an example of each.

When your AIDA message uses an indirect approach and is delivered by email,what are two goals to keep in mind as you write the subject line?

If you're called upon to create marketing or sales messages for mobile commerce,what two things should you keep in mind?

Using simple language in persuasive messages usually increases your credibility with a skeptical audience.

According to your textbook,________ are the most attractive features of a product.

When writing persuasive messages,one way to avoid faulty logic is to

In persuasive messages,limiting your scope

When using the AIDA approach to persuasion,which of the following would be the best opening to your message?

Business professionals know that ________ is the attempt to change an audience's attitudes,beliefs,or actions.

The desire phase of a conventional marketing or sales message should

All of the following except ________ will help to boost a company's marketing efforts on social media.

What are three methods of reasoning you can use when making a logical appeal,and how do they differ?

________ are the most common form of content marketing in the mobile arena.

Describe at least five strategies for establishing credibility when preparing persuasive messages.

Persuasive messages often follow a specialized four-phase format called the

The AIDA approach for persuasive messages is ideal when used with

An advertisement stating that a new product offers "freedom and comfort along with $20 savings per month" is using

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters