Question 1

When you're writing promotional messages for social media,use ________ to initiate and facilitate discussions in your networked community.

Accepted Answer

A) traditional promotions 
B) bait-and-switch tactics 
C) conversation marketing 
D) opt-in scenarios 
E) stealth marketing 
A) traditional promotions 
B) bait-and-switch tactics 
C) conversation marketing 
D) opt-in scenarios 
E) stealth marketing C

Question 2

When you're completing a persuasive message,

Accepted Answer

A) proofread your message meticulously. 
B) judge your argument objectively. 
C) ask an experienced colleague to review your draft. 
D) choose distribution methods that the audience expects and prefers. 
E) all of the above 
A) proofread your message meticulously. 
B) judge your argument objectively. 
C) ask an experienced colleague to review your draft. 
D) choose distribution methods that the audience expects and prefers. 
E) all of the above E

Question 3

________ information includes age,gender,occupation,income,and education.

Accepted Answer

A) Demographic 
B) Stenographic 
C) Psychographic 
D) Persuasive 
E) Direct 
A) Demographic 
B) Stenographic 
C) Psychographic 
D) Persuasive 
E) Direct A

Question 4

If a supervisor tells a worker who consistently arrives late,"I know you don't want to have your pay docked," the supervisor is addressing the worker's need for

Accepted Answer

A) safety and security. 
B) acceptance. 
C) status and esteem. 
D) self-actualization. 
E) power and control. 
A) safety and security. 
B) acceptance. 
C) status and esteem. 
D) self-actualization. 
E) power and control.

Question 5

Using simple language in persuasive messages

Accepted Answer

A) helps avoid suspicions of fantastic claims and emotional manipulation. 
B) reduces your credibility,since jargon and complex terminology are impressive. 
C) confuses the audience,since they expect you to show how much you know. 
D) is harmful when addressing external audiences. 
E) is fine as long as you overwhelm the audience with complicated charts and diagrams. 
A) helps avoid suspicions of fantastic claims and emotional manipulation. 
B) reduces your credibility,since jargon and complex terminology are impressive. 
C) confuses the audience,since they expect you to show how much you know. 
D) is harmful when addressing external audiences. 
E) is fine as long as you overwhelm the audience with complicated charts and diagrams.

Question 6

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

Accepted Answer

A) True 
 B)False

Question 7

Unlike more traditional promotional messages,those written for social media

Accepted Answer

A) are less interactive. 
B) enable companies to engage in conversations about their products and services. 
C) allow for less transparency and openness with customers. 
D) save money by allowing companies to rely on the news media to distribute important messages. 
E) are more persuasive. 
A) are less interactive. 
B) enable companies to engage in conversations about their products and services. 
C) allow for less transparency and openness with customers. 
D) save money by allowing companies to rely on the news media to distribute important messages. 
E) are more persuasive.

Question 8

The key to a successful action phase in the AIDA model is

Accepted Answer

A) getting readers to change their minds. 
B) increasing the audience's awareness of your product or service. 
C) making the action you propose simple and easy. 
D) creating a win-lose situation,with you as the winner. 
E) reproaching the audience for not taking action sooner. 
A) getting readers to change their minds. 
B) increasing the audience's awareness of your product or service. 
C) making the action you propose simple and easy. 
D) creating a win-lose situation,with you as the winner. 
E) reproaching the audience for not taking action sooner.

Question 9

Marketers use ________ to track the online behavior of website visitors and serve up ads based on what their interests appear to be.

Accepted Answer

A) cyber stalking 
B) crowdsourcing 
C) social convergence 
D) behavioral targeting 
E) psychographics 
A) cyber stalking 
B) crowdsourcing 
C) social convergence 
D) behavioral targeting 
E) psychographics

Question 10

Using polite language in persuasive messages

Accepted Answer

A) enhances the effectiveness of your arguments. 
B) is less effective than an aggressive "hard sell." 
C) shows a lack of confidence,and should be avoided. 
D) is effective only with external audiences. 
E) is helpful in the body,but not in the opening or close. 
A) enhances the effectiveness of your arguments. 
B) is less effective than an aggressive "hard sell." 
C) shows a lack of confidence,and should be avoided. 
D) is effective only with external audiences. 
E) is helpful in the body,but not in the opening or close.

Question 11

In persuasive messages,suggesting that the action you want readers to take

Accepted Answer

A) makes them suspect that you are hiding something. 
B) encourages them to do what you have asked. 
C) is insulting,since everyone knows what they want. 
D) leads them to question the significance of your argument. 
E) works only when you use a tone that is obviously sarcastic. 
A) makes them suspect that you are hiding something. 
B) encourages them to do what you have asked. 
C) is insulting,since everyone knows what they want. 
D) leads them to question the significance of your argument. 
E) works only when you use a tone that is obviously sarcastic.

Question 12

As a human need that affects motivation,self-actualization involves the need to

Accepted Answer

A) cultivate lifelong involvement. 
B) feel a sense of accomplishment. 
C) reach one's full potential as a human being. 
D) control situations or exert authority over others. 
E) establish comfortable connections on social media networks. 
A) cultivate lifelong involvement. 
B) feel a sense of accomplishment. 
C) reach one's full potential as a human being. 
D) control situations or exert authority over others. 
E) establish comfortable connections on social media networks.

Question 13

What role does conversation marketing play in promotional messages for social media?

Accepted Answer

In the social media landscape,consumers

Question 14

If you're marketing a new security system to an audience of wealthy professionals,the consumer benefit you would most want to emphasize is

Accepted Answer

A) protection of the consumer's property. 
B) the low cost of the system. 
C) the low monthly payments for the service. 
D) easy,do-it-yourself installation. 
E) sales projections for the new system. 
A) protection of the consumer's property. 
B) the low cost of the system. 
C) the low monthly payments for the service. 
D) easy,do-it-yourself installation. 
E) sales projections for the new system.

Question 15

Personality,lifestyle,and attitudes are assessed through

Accepted Answer

A) demographic surveys. 
B) psychographic studies. 
C) inkblot tests. 
D) examinations of census data. 
E) income records. 
A) demographic surveys. 
B) psychographic studies. 
C) inkblot tests. 
D) examinations of census data. 
E) income records.

Question 16

Cause and effect

Accepted Answer

A) are not the same,and confusing the two in persuasive messages can lead to faulty logic. 
B) are essentially the same. 
C) should not be addressed in persuasive business messages. 
D) are so complex that only professional writers should attempt to address them. 
E) make it difficult for audiences to assess the quality of a persuasive message. 
A) are not the same,and confusing the two in persuasive messages can lead to faulty logic. 
B) are essentially the same. 
C) should not be addressed in persuasive business messages. 
D) are so complex that only professional writers should attempt to address them. 
E) make it difficult for audiences to assess the quality of a persuasive message.

Question 17

A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately.

Accepted Answer

A) marketing message; product push 
B) measured response; content quotient 
C) persuasive appeal; purchase message 
D) marketing message; sales message 
E) persuasive message; marketing message 
A) marketing message; product push 
B) measured response; content quotient 
C) persuasive appeal; purchase message 
D) marketing message; sales message 
E) persuasive message; marketing message

Question 18

Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.

Accepted Answer

A) social graphics; intuitional data 
B) demographics; psychographics 
C) crowdsourcing; regionalism 
D) psychometrics; cryptography 
E) selling points; desired benefits 
A) social graphics; intuitional data 
B) demographics; psychographics 
C) crowdsourcing; regionalism 
D) psychometrics; cryptography 
E) selling points; desired benefits

Question 19

In preparing to write persuasive messages,what two categories of information are vital to understanding the needs of your audience?

Accepted Answer

Demographics (the age,gender,occupation,

Question 20

You usually do not need permission to use a person's name or photograph in a marketing or sales message.

Accepted Answer

A) True 
 B)False

When you're writing promotional messages for social media,use ________ to initiate and facilitate discussions in your networked community.

When you're completing a persuasive message,

________ information includes age,gender,occupation,income,and education.

If a supervisor tells a worker who consistently arrives late,"I know you don't want to have your pay docked," the supervisor is addressing the worker's need for

Using simple language in persuasive messages

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

Unlike more traditional promotional messages,those written for social media

The key to a successful action phase in the AIDA model is

Marketers use ________ to track the online behavior of website visitors and serve up ads based on what their interests appear to be.

Using polite language in persuasive messages

In persuasive messages,suggesting that the action you want readers to take

As a human need that affects motivation,self-actualization involves the need to

What role does conversation marketing play in promotional messages for social media?

If you're marketing a new security system to an audience of wealthy professionals,the consumer benefit you would most want to emphasize is

Personality,lifestyle,and attitudes are assessed through

Cause and effect

A helps a potential buyer move through the purchasing process without having to make an immediate decision; a encourages a potential buyer to make a purchase decision immediately.

Marketers use quantifiable characteristics known as and psychological characteristics known as to help them understand the needs of an audience.

In preparing to write persuasive messages,what two categories of information are vital to understanding the needs of your audience?

You usually do not need permission to use a person's name or photograph in a marketing or sales message.

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters

Exam 10: Writing Persuasive Messages

When you're writing promotional messages for social media,use ________ to initiate and facilitate discussions in your networked community.

When you're completing a persuasive message,

________ information includes age,gender,occupation,income,and education.

If a supervisor tells a worker who consistently arrives late,"I know you don't want to have your pay docked," the supervisor is addressing the worker's need for

Using simple language in persuasive messages

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

Unlike more traditional promotional messages,those written for social media

The key to a successful action phase in the AIDA model is

Marketers use ________ to track the online behavior of website visitors and serve up ads based on what their interests appear to be.

Using polite language in persuasive messages

In persuasive messages,suggesting that the action you want readers to take

As a human need that affects motivation,self-actualization involves the need to

What role does conversation marketing play in promotional messages for social media?

If you're marketing a new security system to an audience of wealthy professionals,the consumer benefit you would most want to emphasize is

Personality,lifestyle,and attitudes are assessed through

Cause and effect

A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately.

Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.

In preparing to write persuasive messages,what two categories of information are vital to understanding the needs of your audience?

You usually do not need permission to use a person's name or photograph in a marketing or sales message.

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters

A helps a potential buyer move through the purchasing process without having to make an immediate decision; a encourages a potential buyer to make a purchase decision immediately.

Marketers use quantifiable characteristics known as and psychological characteristics known as to help them understand the needs of an audience.