Exam 3: Creativity and Innovation: Keys to Entrepreneurial Success

Innovators succeed by thinking and doing new things or old things in new ways.

Focusing on the "________" uses of a product or service limits creativity.

What is the difference between creativity and innovation?

According to research,creativity has gone up markedly among both children and adults in the U.S.since 1990.

Left-brain people see mistakes as mere "pit stops" on the way to success.

The Apple iPod is an example of an evolutionary innovation.

Which one of the following is a suggestion to enhance creativity in organizations?

________ is the ability to apply creative solutions to problems and opportunities to enhance or to enrich people's lives.

To overcome myopic thinking,creative companies include nonexperts in creative problem solving or idea generation sessions.

More often,innovation is evolutionary.

Right-brain people have "helicopter skills," the ability to rise above the daily routine to see an issue from a broader perspective.

The left brain handles language,logic,and symbols.

Creative thinking is no place for ________.

Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities.

Focusing too much effort on being logical also discourages the use of one of the mind's most powerful creations: ________.

________ are entrepreneurs who operate within the framework of an existing business.

What factors enable small business innovation?

Some small businesses create innovations ________ in response to customer feedback or changing market conditions.

________ thinking is considering a problem from all sides and jumping into it at different points.

The voice of a ________ can be an important source of creative ideas.