Exam 12: Global Marketing Strategies

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A type of non-tariff barrier to trade that consists of selling large quantities of products in foreign countries below cost is referred to as:

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A

For many businesses across the world,"going global" is now a matter of survival,not preference.

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Candi is thinking through a number of management issues in making her exporting decision.She is thinking about her company's ________ capacity when she is thinking about how exporting will affect meeting domestic orders,her pricing structure,collection process,and what it will cost her for the company to make enough product for foreign export.

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C

Small businesses go global:

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Unlike an EMC or an ETC,manufacturer's export agents are international sales representatives who work on commission in a short-term relationship with the small domestic company.

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A letter of credit is a document the seller draws on the buyer,requiring the buyer to pay the face amount (the purchase price of the goods)either on sight (a sight draft)or on a specified date (a time draft)once the goods are shipped.

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Which type of international entry requires "prenuptial agreement"?

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To break into international markets the entrepreneur needs to take several steps including:

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Currency: inflation rate,availability,controls,stability of exchange rate;Balance of payments;Per capita income and distribution;Disposable income and expenditure patterns are components of:

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When a government imposes a quota on a particular imported good,the effect is to raise the price customers must pay for that good.

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An embargo is a total ban on imports of certain products or all products from a particular nation.

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Domino's Pizza,McDonald's,etc. ,in Japan and Europe are examples of:

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Globalization is risky.

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Sometimes,once established in international markets,businesses ________,despite the frustrations of securing services,the significant capital investment involved,etc.

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In a(n)________,a domestic small business forms an alliance with a company in the target nation for the purpose of exporting to that market.

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The first step to becoming a truly global company is to:

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Which of the following refer to demographic / physical environment when screening a country?

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Usually,the first step a small business takes when getting its products into international markets is setting up permanent offices in foreign countries.

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An American business owner greeting a Japanese executive should use both a handshake and a bow.

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Becoming a global business depends on instilling a global culture throughout the organization that permeates:

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