Exam 12: Global Marketing Strategies

Wanda is an American manager with a U.S.firm in Japan.Wanda is having difficulty "conducting business." When invited to play golf she attempts to talk business,but her Japanese hosts gently refuse.When she meets a new corporate customer,she tries to get "right down to business" to show respect for their time,but they insist on talking about non-business matters for several meetings.Wanda is experiencing what international barrier to doing business?

How can a small business use the Web to go global?

Simply duplicating the practices companies have adopted (and have used successfully)in the domestic market and using them in foreign markets is an effective strategy for entrepreneurs.

Going up against some of the toughest competition in the world forces a company to hone its competitive skills.

As with any new venture,the entrepreneur needs to ask,and answer,all of the following questions about the business except:

The path to success requires businesses to become ________ who see the world as their market rather than just ________.

ETCs usually perform both import and export trades across many countries' borders.

Understanding the customer needs and desires is a component of:

Foreign distributors work in a close partnering relationship with a small business,providing a wide range of services to a limited number of domestic companies.

The first step an entrepreneur should take when starting an export business is to:

The North American Free Trade Agreement has which of the following provisions?

In a domestic joint venture,a domestic company forms an alliance with a company in the target nation.

In a barter exchange,a company that manufactures electronics components might trade its products for the coffee that a business in a foreign country processes,which it then sells to a third company.

Export / import,the exchange of goods and services for other goods and services,is another way of trading with countries lacking convertible currency.

What questions should an entrepreneur ask before venturing into the global marketplace?

Malcolm won a contract to provide nuts,bolts,and washers to a small African country's military.Unfortunately,neither his bankers nor venture capitalists would provide the loans needed to buy the material to produce the order.The bank didn't do international loans.Which barrier to international trade is Malcolm experiencing?

The World Trade Organization was formed as a consequence of the growth of the European Community.

The ________ of a nation includes the beliefs,values,views,and mores that its inhabitants share.

A resident buying office is:

________ is (are)one of the trading intermediaries a small company can use to enter the global marketplace.