Exam 12: Global Marketing Strategies

A recent study concluded that American firms with global operations grew faster and earned more than purely domestic companies.

An important question for the small business owner to ask before entering global markets is,"If we go global,can we get back out?"

The tax that a government puts on products that are imported into a country is called a(n):

In most other countries,American business owners and managers find human resource laws to be very similar,if not more stringent,than they are in the United States.

One of the issues an entrepreneur must address before going global is whether or not there is a profitable market in which the firm has the potential to be successful for an extended period of time.

A(n)________ is a total ban on imports of certain products or all products from a particular nation.

Very few nations interfere with free international trade by erecting trade barriers with tariffs,quotas,and embargoes.

The least expensive way to enter international markets is by using a trade intermediary.

The most important ingredient in the recipe for a successful joint venture is choosing the right country or region.

A quota is:

Evie works for a domestic wholesaler who does business in foreign markets,buying goods from domestic companies and selling them in foreign markets.Evie's firm is a(n):

In international franchising,________ is a "hot spot" for U.S.franchisers.

Going global is risk-free.

A(n)________ is a government- or privately-owned company established in a foreign country for the purpose of buying goods made there.

An advantage to establishing an international location is lower start-up costs in the foreign country.

An embargo is:

A ________ is an agreement between an exporter's bank and the foreign buyer's bank that guarantees payment to the exporter for a specific shipment of goods.

An important management issue to consider before going international is to decide who will be responsible for the export entity's organization and staff.

The first step on how to establish an exporting program is to analyze the product or service.

Foreign licensing is when a business buys and sells products in many countries,either in its own name,or as an agent for its buyer-seller clients.