Exam 13: E-Commerce and Entrepreneurship

Intrusion detection software constantly monitors the activity on a company's network server and sounds an alert if it detects someone breaking into the company's computer system or if it detects unusual network activity.

Some of the most common reasons small or mid-sized companies take their business to the Web are to keep up with the customers and to reach global markets.

The average conversion rate is about 10 percent.

________ suits many e-tailers perfectly.

The browse-to-buy rate is also called the ________ rate.

Globally,people spend ________ billion hours online per month.

In Web analytics,CPA is the acronym for:

For many entrepreneurs,the key barrier is not knowing where or how to start an e-commerce effort,while for others cost concerns are a major issue.

The items purchased most often online are:

Conversion rate is not the same as the click-through rate.

After launching the Web site,the companies must follow-up by:

What is meant by "conversion rate"?

Each time an ad is displayed is called a(n):

What software scans computer drives for viruses and nasty programs?

A specific design tip is to include a menu bar at the bottom of each page.

The ________ is the cost a company incurs to generate each purchase.

It is not necessary for companies that collect information from their online customers to safeguard their customers' privacy.

Developing deep,lasting relationships with customers is not as important since the customers look for best prices.

As part of designing a killer Web site,establishing hyperlinks with other businesses,preferably those selling products or services that complement yours,is recommended.

Most common mistakes that entrepreneurs make once they finally decide to go online are: