Question 1

Which of the following is correct?

Accepted Answer

A) Although fancy graphics,bright colors,playful music,and spinning icons can attract attention,they also can be quite distracting and very slow to download. 
B) Sites that download slowly may never have the chance to sell because customers will click to another site. 
C) None of the above 
D) Both A and B 
A) Although fancy graphics,bright colors,playful music,and spinning icons can attract attention,they also can be quite distracting and very slow to download. 
B) Sites that download slowly may never have the chance to sell because customers will click to another site. 
C) None of the above 
D) Both A and B

Question 2

Identify the guidelines for following a simple design.

Accepted Answer

There is no surefire formula for stoppin

Question 3

It is not necessary to provide a street address,an e-mail address,and a toll free telephone number on the company's Web site to prove the legitimacy of the business.

Accepted Answer

A) True 
 B)False

Question 4

There are no expenses once the Web site is set up.

Accepted Answer

A) True 
 B)False

Question 5

A niche can be defined in many ways,including:

Accepted Answer

A) by geography. 
B) by customer profile. 
C) by product. 
D) All of the above 
A) by geography. 
B) by customer profile. 
C) by product. 
D) All of the above

Question 6

One of the myths of e-commerce is that:

Accepted Answer

A) setting up a business on the Web is easy. 
B) setting up a business on the Web is inexpensive. 
C) setting up a business on the Web is impossible. 
D) Both A and B 
A) setting up a business on the Web is easy. 
B) setting up a business on the Web is inexpensive. 
C) setting up a business on the Web is impossible. 
D) Both A and B

Question 7

In the checkout process,the site should include a progress indicator on each checkout page and provide a link back to the items in the customers' shopping cart.

Accepted Answer

A) True 
 B)False

Question 8

Secure fire layer (SFL)technology is being used to encrypt customers' transaction information as it travels across the Internet.

Accepted Answer

A) True 
 B)False

Question 9

________ is a trend where people test products in retail stores but buy them online.

Accepted Answer

A) Showboating 
B) Commoditizing 
C) Onlining 
D) Showrooming 
A) Showboating 
B) Commoditizing 
C) Onlining 
D) Showrooming

Question 10

To increase customer confidence and credibility,join programs such as:

Accepted Answer

A) Don and Brad Street. 
B) TRUSTe. 
C) BBBOnLine. 
D) Both B and C 
A) Don and Brad Street. 
B) TRUSTe. 
C) BBBOnLine. 
D) Both B and C

Question 11

Reasons for leaving a Web site without purchasing are:

Accepted Answer

A) having a phone number when encountering problems. 
B) insufficient product information. 
C) having to check back to view items in the shopping cart. 
D) for security purposes,multiple steps are necessary to get to the check out page. 
A) having a phone number when encountering problems. 
B) insufficient product information. 
C) having to check back to view items in the shopping cart. 
D) for security purposes,multiple steps are necessary to get to the check out page.

Question 12

Recommended techniques for having a killer Web site are:

Accepted Answer

A) avoiding clutter. 
B) continuous sound play. 
C) not to change the Web site. 
D) All of the above 
A) avoiding clutter. 
B) continuous sound play. 
C) not to change the Web site. 
D) All of the above

Question 13

The three-digit number above the signature panel on the back of the credit card is referred to as CCV or CCV2.

Accepted Answer

A) True 
 B)False

Question 14

To be successful,both off-line and online companies require solid planning and a well-formulated strategy that emphasizes customer service.

Accepted Answer

A) True 
 B)False

Question 15

It really is not necessary to put the company's Web address on everything a company publishes since the company's name is listed on all search engines.

Accepted Answer

A) True 
 B)False

Question 16

The back office is less important than the Web site.

Accepted Answer

A) True 
 B)False

Question 17

Setting up an e-commerce site takes most companies at least six months to complete.

Accepted Answer

A) True 
 B)False

Question 18

It is not necessary for entrepreneurs with both physical and virtual stores to promote their Web sites at every opportunity.

Accepted Answer

A) True 
 B)False

Question 19

One of the Internet's greatest strengths is its ________ nature.

Accepted Answer

A) efficiency 
B) collectivistic 
C) interactive 
D) atavistic 
A) efficiency 
B) collectivistic 
C) interactive 
D) atavistic

Question 20

The Web offers shoppers the ultimate in:

Accepted Answer

A) convenience. 
B) quality. 
C) differentiation. 
D) service. 
A) convenience. 
B) quality. 
C) differentiation. 
D) service.

Exam 13: E-Commerce and Entrepreneurship

Which of the following is correct?

Identify the guidelines for following a simple design.

It is not necessary to provide a street address,an e-mail address,and a toll free telephone number on the company's Web site to prove the legitimacy of the business.

There are no expenses once the Web site is set up.

A niche can be defined in many ways,including:

One of the myths of e-commerce is that:

In the checkout process,the site should include a progress indicator on each checkout page and provide a link back to the items in the customers' shopping cart.

Secure fire layer (SFL)technology is being used to encrypt customers' transaction information as it travels across the Internet.

________ is a trend where people test products in retail stores but buy them online.

To increase customer confidence and credibility,join programs such as:

Reasons for leaving a Web site without purchasing are:

Recommended techniques for having a killer Web site are:

The three-digit number above the signature panel on the back of the credit card is referred to as CCV or CCV2.

To be successful,both off-line and online companies require solid planning and a well-formulated strategy that emphasizes customer service.

It really is not necessary to put the company's Web address on everything a company publishes since the company's name is listed on all search engines.

The back office is less important than the Web site.

Setting up an e-commerce site takes most companies at least six months to complete.

It is not necessary for entrepreneurs with both physical and virtual stores to promote their Web sites at every opportunity.

One of the Internet's greatest strengths is its ________ nature.

The Web offers shoppers the ultimate in:

Entrepreneurs: the Driving Force Behind Small Business

Ethics and Social Responsibility: Doing the Right Thing

Creativity and Innovation: Keys to Entrepreneurial Success

Strategic Management and the Entrepreneur

Choosing a Form of Ownership

Franchising and the Entrepreneur

Buying an Existing Business

New Business Planning Process: Feasibility Analysis,business Modeling,

Building a Bootstrap Marketing Plan

Creative Use of Advertising and Promotion

Pricing and Credit Strategies

Global Marketing Strategies

Creating a Solid Financial Plan

Managing Cash Flow

Sources of Equity Financing

Sources of Debt Financing

Location,layout,and Physical Facilities

Supply Chain Management

Managing Inventory

Staffing and Leading a Growing Company

Management Succession and Risk Management Strategies in the Family Business

The Legal Environment: Business Law and Government Regulation

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