Question 1

One way to have a killer Web site is to surprise customers by high charges at checkout.

Accepted Answer

A) True 
 B)False

Question 2

Online merchants must recognize that customer service is just as important (if not more so)on the Web as it is in traditional brick-and-mortar stores.

Accepted Answer

A) True 
 B)False

Question 3

The ________ is the proportion of people who see a company's online ad and actually click on it to reach the company's Web site.

Accepted Answer

A) AVPV 
B) CPA 
C) CTR 
D) None of the above 
A) AVPV 
B) CPA 
C) CTR 
D) None of the above

Question 4

What is e-commerce and why is it important?

Accepted Answer

E-Commerce is creating a new economy,one

Question 5

Paid listings also are called:

Accepted Answer

A) pay for placement. 
B) pay per click. 
C) pay for performance ads. 
D) All of the above 
A) pay for placement. 
B) pay per click. 
C) pay for performance ads. 
D) All of the above

Question 6

The key to promoting a Web site is networking,building relationships with other companies,customers,trade associations,on-line directories,and other Web sites your company's customers visit.

Accepted Answer

A) True 
 B)False

Question 7

Which technology encrypts the customer's data as the information travels across the Internet?

Accepted Answer

A) Firewall 
B) Secure Socket Layer 
C) Virus protection 
D) None of the above 
A) Firewall 
B) Secure Socket Layer 
C) Virus protection 
D) None of the above

Question 8

Which of the following is correct?

Accepted Answer

A) Make it easy for customers to change the contents of their shopping carts. 
B) Give customers the option of calling to resolve problems they encounter during checkout. 
C) Make it easy for customers to pay for their online purchases. 
D) All of the above 
A) Make it easy for customers to change the contents of their shopping carts. 
B) Give customers the option of calling to resolve problems they encounter during checkout. 
C) Make it easy for customers to pay for their online purchases. 
D) All of the above

Question 9

What software is essential for any company doing business on the Web to constantly monitor the activity on a company's network server and sound an alert if it detects someone breaking into the company's computer system?

Accepted Answer

A) Firewall 
B) Alarm detention program 
C) Intrusion detection software 
D) Artificial intelligence 
A) Firewall 
B) Alarm detention program 
C) Intrusion detection software 
D) Artificial intelligence

Question 10

Discuss some security measures that a small business owner can take in regards to the company's e-commerce.

Accepted Answer

To make sure they are using the informat

Question 11

Before your Web site can become the foundation for a successful e-business,you must create it with your ________ in mind.

Accepted Answer

A) technology 
B) employees 
C) target audience 
D) vendors 
A) technology 
B) employees 
C) target audience 
D) vendors

Question 12

A more meaningful way to track activity on a Web site is through pop-ups,which have the goal of helping entrepreneurs understand visitors' online behavior.

Accepted Answer

A) True 
 B)False

Question 13

Unfortunately,many entrepreneurs tackle e-commerce by focusing on technology first and then determine how that technology fits their business idea.

Accepted Answer

A) True 
 B)False

Question 14

Another word for browse-to-buy is:

Accepted Answer

A) conversion. 
B) controller. 
C) tracker. 
D) browse-to-purchase. 
A) conversion. 
B) controller. 
C) tracker. 
D) browse-to-purchase.

Question 15

The most common problem with online credit card transaction is chargebacks,online transactions that customers dispute.

Accepted Answer

A) True 
 B)False

Question 16

Measuring the success of its Web-based sales effort is essential to remaining relevant to customers whose tastes,needs,and preferences are always changing.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements is true for improving a company's search placement results?

Accepted Answer

A) Visit competitors' sites for key word ideas,but avoid using the exact phrases. 
B) Consider using less obvious key words and brand names. 
C) Ask customers which words and phrases they use when searching for the products and services the company sells. 
D) All of the above 
A) Visit competitors' sites for key word ideas,but avoid using the exact phrases. 
B) Consider using less obvious key words and brand names. 
C) Ask customers which words and phrases they use when searching for the products and services the company sells. 
D) All of the above

Question 18

One of the simplest ways to establish credibility with customers is to use brand names they know and trust.

Accepted Answer

A) True 
 B)False

Question 19

One of the most important words on the Internet is "free."

Accepted Answer

A) True 
 B)False

Question 20

Discuss the Ten Myths of E-Commerce.

Accepted Answer

∙ Myth 1.If I launch a site,customers wi

Exam 13: E-Commerce and Entrepreneurship

One way to have a killer Web site is to surprise customers by high charges at checkout.

Online merchants must recognize that customer service is just as important (if not more so)on the Web as it is in traditional brick-and-mortar stores.

The ________ is the proportion of people who see a company's online ad and actually click on it to reach the company's Web site.

What is e-commerce and why is it important?

Paid listings also are called:

The key to promoting a Web site is networking,building relationships with other companies,customers,trade associations,on-line directories,and other Web sites your company's customers visit.

Which technology encrypts the customer's data as the information travels across the Internet?

Which of the following is correct?

What software is essential for any company doing business on the Web to constantly monitor the activity on a company's network server and sound an alert if it detects someone breaking into the company's computer system?

Discuss some security measures that a small business owner can take in regards to the company's e-commerce.

Before your Web site can become the foundation for a successful e-business,you must create it with your ________ in mind.

A more meaningful way to track activity on a Web site is through pop-ups,which have the goal of helping entrepreneurs understand visitors' online behavior.

Unfortunately,many entrepreneurs tackle e-commerce by focusing on technology first and then determine how that technology fits their business idea.

Another word for browse-to-buy is:

The most common problem with online credit card transaction is chargebacks,online transactions that customers dispute.

Measuring the success of its Web-based sales effort is essential to remaining relevant to customers whose tastes,needs,and preferences are always changing.

Which of the following statements is true for improving a company's search placement results?

One of the simplest ways to establish credibility with customers is to use brand names they know and trust.

One of the most important words on the Internet is "free."

Discuss the Ten Myths of E-Commerce.

Entrepreneurs: the Driving Force Behind Small Business

Ethics and Social Responsibility: Doing the Right Thing

Creativity and Innovation: Keys to Entrepreneurial Success

Strategic Management and the Entrepreneur

Choosing a Form of Ownership

Franchising and the Entrepreneur

Buying an Existing Business

New Business Planning Process: Feasibility Analysis,business Modeling,

Building a Bootstrap Marketing Plan

Creative Use of Advertising and Promotion

Pricing and Credit Strategies

Global Marketing Strategies

Creating a Solid Financial Plan

Managing Cash Flow

Sources of Equity Financing

Sources of Debt Financing

Location,layout,and Physical Facilities

Supply Chain Management

Managing Inventory

Staffing and Leading a Growing Company

Management Succession and Risk Management Strategies in the Family Business

The Legal Environment: Business Law and Government Regulation

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