Question 1

Domain names are given on a first-come,first-serve basis.

Accepted Answer

A) True 
 B)False

Question 2

On the Web,"more" does not necessarily equate to "better."

Accepted Answer

A) True 
 B)False

Question 3

What is showrooming and why is it a threat to traditional retailing?

Accepted Answer

When customers go into retail outlets to

Question 4

The only ways a niche can be defined are by customer profile and by geography.

Accepted Answer

A) True 
 B)False

Question 5

Research indicates that for online merchants,customer service is not as important on the Web as it is in traditional brick-and-mortar stores.

Accepted Answer

A) True 
 B)False

Question 6

The other name for virtual order fulfillment is:

Accepted Answer

A) drop-shipping. 
B) instant shipping. 
C) convenience shipping. 
D) group shipping. 
A) drop-shipping. 
B) instant shipping. 
C) convenience shipping. 
D) group shipping.

Question 7

In marketing your company globally via the Web,it is recommended to include several "language buttons" on the opening page of a site that take customers to pages in the language of their choice.

Accepted Answer

A) True 
 B)False

Question 8

Developing a community refers to:

Accepted Answer

A) attracting customers and keeping them coming back. 
B) giving customers the chance to interact with other like-minded visitors . 
C) providing chat rooms. 
D) All of the above 
A) attracting customers and keeping them coming back. 
B) giving customers the chance to interact with other like-minded visitors . 
C) providing chat rooms. 
D) All of the above

Question 9

Another important measure of Web success is the conversion (or browse-to-buy)ratio,which measures the proportion of visitors to a site who actually make a purchase.

Accepted Answer

A) True 
 B)False

Question 10

Before launching an e-commerce,the business owner should consider:

Accepted Answer

A) handling of customer service for the site. 
B) the impact of the Web site on the company's traditional channels of distribution. 
C) Both A and B 
D) Neither A nor B 
A) handling of customer service for the site. 
B) the impact of the Web site on the company's traditional channels of distribution. 
C) Both A and B 
D) Neither A nor B

Question 11

For many entrepreneurs,the barrier for launching e-commerce is:

Accepted Answer

A) where and how to start an e-commerce effort. 
B) lack of funding. 
C) lack of IT staff. 
D) Both B and C 
A) where and how to start an e-commerce effort. 
B) lack of funding. 
C) lack of IT staff. 
D) Both B and C

Question 12

Perhaps the most significant actions on-line companies can take to bolster their customer service efforts are:

Accepted Answer

A) providing a quick online checkout process. 
B) creating a well-staffed and well-trained customer response team. 
C) offering a simple return process. 
D) All of the above 
A) providing a quick online checkout process. 
B) creating a well-staffed and well-trained customer response team. 
C) offering a simple return process. 
D) All of the above

Question 13

Web success requires a company to develop a plan for integrating the Web into its overall strategy.

Accepted Answer

A) True 
 B)False

Question 14

It is important to be cost efficient when developing a Web site.As such,it is not necessary to include an option of calling the company to resolve problems.

Accepted Answer

A) True 
 B)False

Question 15

Briefly discuss the barrier factors before launching into an e-commerce.

Accepted Answer

∙ How a company exploits the Web's inter

Question 16

Developing a community via the company's Web site is to increase customer loyalty by giving customers the chance to interact with other like-minded visitors or with experts to discuss and learn more about topics they are passionate about.

Accepted Answer

A) True 
 B)False

Question 17

Discuss the criteria for an ideal domain name.

Accepted Answer

The idea domain name should be

Question 18

Content reports tell entrepreneurs which products customers are looking for and which pages they view most often.

Accepted Answer

A) True 
 B)False

Question 19

The typical Internet user in the United States spends an average of ________ hours a month online.

Accepted Answer

A) 33 
B) 125 
C) 52 
D) 104 
A) 33 
B) 125 
C) 52 
D) 104

Question 20

Explain the guidelines for building a successful Web strategy for a small e-company.

Accepted Answer

∙ Focus on a niche in the market.
∙ Deve

Exam 13: E-Commerce and Entrepreneurship

Domain names are given on a first-come,first-serve basis.

On the Web,"more" does not necessarily equate to "better."

What is showrooming and why is it a threat to traditional retailing?

The only ways a niche can be defined are by customer profile and by geography.

Research indicates that for online merchants,customer service is not as important on the Web as it is in traditional brick-and-mortar stores.

The other name for virtual order fulfillment is:

In marketing your company globally via the Web,it is recommended to include several "language buttons" on the opening page of a site that take customers to pages in the language of their choice.

Developing a community refers to:

Another important measure of Web success is the conversion (or browse-to-buy)ratio,which measures the proportion of visitors to a site who actually make a purchase.

Before launching an e-commerce,the business owner should consider:

For many entrepreneurs,the barrier for launching e-commerce is:

Perhaps the most significant actions on-line companies can take to bolster their customer service efforts are:

Web success requires a company to develop a plan for integrating the Web into its overall strategy.

It is important to be cost efficient when developing a Web site.As such,it is not necessary to include an option of calling the company to resolve problems.

Briefly discuss the barrier factors before launching into an e-commerce.

Developing a community via the company's Web site is to increase customer loyalty by giving customers the chance to interact with other like-minded visitors or with experts to discuss and learn more about topics they are passionate about.

Discuss the criteria for an ideal domain name.

Content reports tell entrepreneurs which products customers are looking for and which pages they view most often.

The typical Internet user in the United States spends an average of ________ hours a month online.

Explain the guidelines for building a successful Web strategy for a small e-company.

Entrepreneurs: the Driving Force Behind Small Business

Ethics and Social Responsibility: Doing the Right Thing

Creativity and Innovation: Keys to Entrepreneurial Success

Strategic Management and the Entrepreneur

Choosing a Form of Ownership

Franchising and the Entrepreneur

Buying an Existing Business

New Business Planning Process: Feasibility Analysis,business Modeling,

Building a Bootstrap Marketing Plan

Creative Use of Advertising and Promotion

Pricing and Credit Strategies

Global Marketing Strategies

Creating a Solid Financial Plan

Managing Cash Flow

Sources of Equity Financing

Sources of Debt Financing

Location,layout,and Physical Facilities

Supply Chain Management

Managing Inventory

Staffing and Leading a Growing Company

Management Succession and Risk Management Strategies in the Family Business

The Legal Environment: Business Law and Government Regulation

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