Exam 12: Global Marketing Strategies

Going global can lower manufacturing costs.

A small business owner needs to consider several questions before launching an international venture,such as:

The reality of "going global" is that the entrepreneur must understand the needs of the:

Political barriers that entrepreneurs face are:

One way to avoid the failure of a joint venture is to not use any kind of an agreement that details what to do if the business fails,as this just predestines the joint venture's failure.

The best way for Specialty Building Supplies to move into international markets,given their expertise and their Autovent product,would be direct exporting.

A tax,or duty,that a government imposes on goods and services imported into that country is considered to be a tariff.

A relatively easy way of getting into international marketing is through ________ who act as distributors in foreign countries for domestic companies of all sizes.

An entrepreneur wants to move into international markets but can't quite figure out how to do it.He's not clear on his target market or how to approach it but he knows he needs to "go global." This entrepreneur is experiencing which barrier to international trade?

Of the three domestic barriers exporters face,________ is the biggest.

Which of the following refers to demographic/physical environment when screening a country?

________ is (are)said to link trading partners,whether they are giant corporations or single individuals with a small business.

Most products sold in the United States require major modifications before they can be sold in foreign markets.

Export merchants represent a limited number of non-competing domestic companies.

________ participating companies get antitrust immunity,allowing them to cooperate freely.

If you can't afford to invest in foreign facilities,don't have time to even learn the foreign market,but you are willing to give someone else the right to make and market your product for a fee and royalties,your best bet for entering the foreign market is:

The most important ingredient in the recipe for a successful joint venture is:

Why it is important for small businesses to "go global?"

Foreign licensing has its greatest potential in the licensing of:

The goal of countertrading is to help offset the capital drain from the foreign country's purchases.