Exam 3: Creativity and Innovation: Keys to Entrepreneurial Success

Another word for vertical thinking is ________ thinking.

The goal of the ________ stage in the creative process is to subject the innovative idea to the test of cold,hard reality.

Right-brain people challenge custom,routine,and tradition.

Innovative companies do not take a(n)________ approach to creativity.

According to Ted Levitt,innovation is ________ new things.

People who seldom fail are being creative.

Ambiguity requires us to consider at least two different,often contradictory notions at the same time,which can be a detriment to creativity.

________ is (are)a valuable part of the creative process,especially when evaluating ideas and implementing them.

________ encourages us to "think something different."

________ is the ability to develop new ideas and to discover new ways of looking at problems and opportunities.

Innovations are created proactively in response to customer feedback.

Often,ideas require a gestation period.

"________ points" are missing products or services or flaws in existing products or services.

Entrepreneurs' resource limitations often require them to be highly innovative.

Intrapreneurs are entrepreneurs who operate within the framework of an existing business.

One of the best ways to cultivate a culture of creativity is to hire a diverse workforce.

Innovation should be an intermittent process because good ideas don't come often.

________ thinking is going from one logical conclusion to the next.

Left-brain vertical thinking is narrowly focused and systematic.

Conformity is important to creativity.