Question 1

The choice between nonprobability and probability samples should be based on all of the following considerations except (Table 11.5 in the text)________.

Accepted Answer

A)  variability in the population 
B)  size of the population 
C)  statistical and operational considerations 
D)  the nature of the research 
A)  variability in the population 
B)  size of the population 
C)  statistical and operational considerations 
D)  the nature of the research

Question 2

Only the nonprobability sampling techniques can be implemented using both types of Internet panels.

Accepted Answer

A) True 
 B)False

Question 3

There are several basic questions involved in sampling design."Should a sample be taken? If so,what process should be followed?" are two such questions.Which of the following questions is also involved in sampling design?

Accepted Answer

A)  How large should the sample be? 
B)  What can be done to control and adjust for nonresponse errors? 
C)  What kind of sample should be taken? 
D)  All of the above are correct. 
A)  How large should the sample be? 
B)  What can be done to control and adjust for nonresponse errors? 
C)  What kind of sample should be taken? 
D)  All of the above are correct.

Question 4

All of the following statements are true about snowball sampling except ________.

Accepted Answer

A)  snowball sampling results in relatively low sampling variance and costs 
B)  the major advantage of snowball sampling is that it substantially increases the likelihood of locating the desired characteristics in the population 
C)  snowball sampling can result in samples that are very large or spread over large geographic areas,thus increasing the time and cost of data collection 
D)  a major objective of snowball sampling is to estimate characteristics that are rare in the population 
A)  snowball sampling results in relatively low sampling variance and costs 
B)  the major advantage of snowball sampling is that it substantially increases the likelihood of locating the desired characteristics in the population 
C)  snowball sampling can result in samples that are very large or spread over large geographic areas,thus increasing the time and cost of data collection 
D)  a major objective of snowball sampling is to estimate characteristics that are rare in the population

Question 5

A representation of the elements of the target population consisting of a list or set of directions for identifying the target population is a ________.

Accepted Answer

A)  judgmental sample 
B)  sampling unit 
C)  sample 
D)  sampling frame 
A)  judgmental sample 
B)  sampling unit 
C)  sample 
D)  sampling frame

Question 6

For simple random sampling,the researcher assumes that the population elements are ordered in some respect

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements is true about snowball sampling?

Accepted Answer

A)  In snowball sampling a decision rule is used to indicate whether sampling should be continued or whether enough information has been obtained. 
B)  In snowball sampling an initial group of respondents is selected,usually at random. 
C)  Snowball sampling is used in industrial buyer-seller research to identify buyer-seller pairs. 
D)  Both B and C are true. 
A)  In snowball sampling a decision rule is used to indicate whether sampling should be continued or whether enough information has been obtained. 
B)  In snowball sampling an initial group of respondents is selected,usually at random. 
C)  Snowball sampling is used in industrial buyer-seller research to identify buyer-seller pairs. 
D)  Both B and C are true.

Question 8

A major issue related to Internet sampling is representativeness because of lack of computer ownership and Internet access in many households in the United States.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following conditions does not favor the use of a census (Table 11.1 in the text)?

Accepted Answer

A)  The cost of sampling errors is high. 
B)  The cost of nonsampling errors is low. 
C)  The population is large. 
D)  There is high variance in the characteristic to be measured. 
A)  The cost of sampling errors is high. 
B)  The cost of nonsampling errors is low. 
C)  The population is large. 
D)  There is high variance in the characteristic to be measured.

Question 10

The object that possesses the information sought by the researcher and about which inferences are to be made is a ________.

Accepted Answer

A)  population 
B)  element 
C)  census 
D)  target population 
A)  population 
B)  element 
C)  census 
D)  target population

Question 11

The major advantage of ________ is that it substantially increases the likelihood of locating the desired characteristic in the population.

Accepted Answer

A)  judgmental sampling 
B)  snowball sampling 
C)  convenience sampling 
D)  quota sampling 
A)  judgmental sampling 
B)  snowball sampling 
C)  convenience sampling 
D)  quota sampling

Question 12

To avoid sampling errors,the Internet researcher must be able to control the pool from which respondents are selected.

Accepted Answer

A) True 
 B)False

Question 13

Decisions concerning whether to use a Bayesian or traditional sampling approach,to sample with or without replacement,and to use nonprobability or probability sampling pertain to which step in the sampling design process (Figure 11.1 in the text)?

Accepted Answer

A)  Select a sampling technique(s). 
B)  Determine the sampling frame. 
C)  Determine the sample size. 
D)  Execute the sampling process. 
A)  Select a sampling technique(s). 
B)  Determine the sampling frame. 
C)  Determine the sample size. 
D)  Execute the sampling process.

Question 14

________ can be useful when no sampling frame is readily available for selecting final sampling units but when the elements of the frame are known to be contained within a broader sampling frame.

Accepted Answer

A)  Double sampling 
B)  Stratified sampling 
C)  Systematic sampling 
D)  Sequential sampling 
A)  Double sampling 
B)  Stratified sampling 
C)  Systematic sampling 
D)  Sequential sampling

Question 15

When conducting stratified sampling only simple random sampling should be employed in selecting the elements from each stratum.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is not a stage of cluster sampling?

Accepted Answer

A)  zero-stage sampling 
B)  multi-stage sampling 
C)  two-stage sampling 
D)  one-stage sampling 
A)  zero-stage sampling 
B)  multi-stage sampling 
C)  two-stage sampling 
D)  one-stage sampling

The choice between nonprobability and probability samples should be based on all of the following considerations except (Table 11.5 in the text)________.

Only the nonprobability sampling techniques can be implemented using both types of Internet panels.

There are several basic questions involved in sampling design."Should a sample be taken? If so,what process should be followed?" are two such questions.Which of the following questions is also involved in sampling design?

All of the following statements are true about snowball sampling except ________.

A representation of the elements of the target population consisting of a list or set of directions for identifying the target population is a ________.

For simple random sampling,the researcher assumes that the population elements are ordered in some respect

Which of the following statements is true about snowball sampling?

A major issue related to Internet sampling is representativeness because of lack of computer ownership and Internet access in many households in the United States.

Which of the following conditions does not favor the use of a census (Table 11.1 in the text)?

The object that possesses the information sought by the researcher and about which inferences are to be made is a ________.

The major advantage of ________ is that it substantially increases the likelihood of locating the desired characteristic in the population.

To avoid sampling errors,the Internet researcher must be able to control the pool from which respondents are selected.

Decisions concerning whether to use a Bayesian or traditional sampling approach,to sample with or without replacement,and to use nonprobability or probability sampling pertain to which step in the sampling design process (Figure 11.1 in the text)?

________ can be useful when no sampling frame is readily available for selecting final sampling units but when the elements of the frame are known to be contained within a broader sampling frame.

When conducting stratified sampling only simple random sampling should be employed in selecting the elements from each stratum.

Which of the following is not a stage of cluster sampling?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

Exam 11: Sampling: Design and Procedures

The choice between nonprobability and probability samples should be based on all of the following considerations except (Table 11.5 in the text)________.

Only the nonprobability sampling techniques can be implemented using both types of Internet panels.

There are several basic questions involved in sampling design."Should a sample be taken? If so,what process should be followed?" are two such questions.Which of the following questions is also involved in sampling design?

All of the following statements are true about snowball sampling except ________.

A representation of the elements of the target population consisting of a list or set of directions for identifying the target population is a ________.

For simple random sampling,the researcher assumes that the population elements are ordered in some respect

Which of the following statements is true about snowball sampling?

A major issue related to Internet sampling is representativeness because of lack of computer ownership and Internet access in many households in the United States.

Which of the following conditions does not favor the use of a census (Table 11.1 in the text)?

The object that possesses the information sought by the researcher and about which inferences are to be made is a ________.

The major advantage of ________ is that it substantially increases the likelihood of locating the desired characteristic in the population.

To avoid sampling errors,the Internet researcher must be able to control the pool from which respondents are selected.

Decisions concerning whether to use a Bayesian or traditional sampling approach,to sample with or without replacement,and to use nonprobability or probability sampling pertain to which step in the sampling design process (Figure 11.1 in the text)?

________ can be useful when no sampling frame is readily available for selecting final sampling units but when the elements of the frame are known to be contained within a broader sampling frame.

When conducting stratified sampling only simple random sampling should be employed in selecting the elements from each stratum.

Which of the following is not a stage of cluster sampling?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters