Exam 24: International Marketing Research

African countries are culturally more homogeneous than either the United States or Japan,which have many different kinds of family structures.

Telephone usage in Europe is much lower than in the United States,and many households do without telephones.This would be a marketing research concern found in the ________ of the framework for international marketing research.

________ is a translation technique that translates a questionnaire from the base language by a translator whose native language is the one into which the questionnaire is being translated.This version is then retranslated back into the original language by a bilingual whose native language is the base language.Translation errors can then be identified.

IBM utilized the RONIN,Corporation to conduct international research to capture trend data on mainframe computing.Which of the issues below is not one of the international marketing issues encountered by RONIN while conducting new research?

Inefficient mail service in many developing countries;difficulty in making personal contact with respondents;and the difficulty of obtaining block statistics and maps are all considerations of the ________ of the framework for international marketing research.

________ deals with the comparability of responses to particular (sets of)items.

Home country laws relate to national security,antitrust,and ________.

When conducting international marketing research,marketing environment considerations include all of the following except ________.

________ is the equivalence of both spoken and written language forms used in scales and questionnaires.

Relevant values and attitudes toward time,achievement,work,authority,wealth,scientific method,risk,innovation,change,and the Western world are considered in the ________ of the framework for international marketing research.

In the legal environment of the framework for international marketing research,wholesaler agreements would be covered under laws concerning pricing.

________ is a construct equivalence issue that deals specifically with whether a given concept or behavior serves the same role or function in different countries.

Central location/street interviews constitute the dominate method of collecting survey data in France and the Netherlands.

Factors such as values,literacy,language,religion,communication patterns,and family and social institutions are considered in the structural environment of international research.

Marketing research can contribute significantly to the formulation of successful international marketing strategies.

Gallup China will face many challenges in China.Which of the statements below is not one of those challenges?

Which of the following is not one of the behavior and attitude segments defined by Bates Asia?

Bates Asia claims that ________ of the combined population of all countries surveyed can be assigned to ________ segments.

In the framework for international marketing research,the efficiency of a country's mail service would be a structural environment consideration.

Mail surveys are,typically,more effective in industrial international marketing research.