Exam 11: Sampling: Design and Procedures
Exam 1: Introduction to Marketing Research57 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach71 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data86 Questions
Exam 5: Exploratory Research Design: Qualitative Research101 Questions
Exam 6: Descriptive Research Design: Survey and Observation82 Questions
Exam 7: Casual Research Design: Experimentation114 Questions
Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling84 Questions
Exam 9: Measurement and Scaling: Non Comparative Scaling Techniques112 Questions
Exam 10: Questionnaire and Form Design117 Questions
Exam 11: Sampling: Design and Procedures96 Questions
Exam 12: Sampling: Final and Initial Sample Size Determination71 Questions
Exam 13: Fieldwork55 Questions
Exam 14: Data Preparation124 Questions
Exam 15: Frequency Distribution, cross-Tabulation, and Hypothesis Testing154 Questions
Exam 16: Analysis of Variance and Covariance82 Questions
Exam 17: Correlation and Regression89 Questions
Exam 18: Discriminant and Logit Analysis59 Questions
Exam 19: Factor Analysis69 Questions
Exam 20: Cluster Analysis73 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis110 Questions
Exam 22: Structural Equation Modeling and Path Analysis90 Questions
Exam 23: Report Preparation and Presentation73 Questions
Exam 24: International Marketing Research80 Questions
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________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.Every element is selected independently of every other element and the sample is drawn by a random procedure from a sampling frame.
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(Multiple Choice)
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Correct Answer:
D
The researcher has the ethical obligation to protect the identities of the respondents,even if it means limiting the level of sampling detail that is reported to the client and other parties.
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(True/False)
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Correct Answer:
True
The basic unit containing the elements of the population to be sampled is the ________.
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(Multiple Choice)
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Correct Answer:
A
________ is a sampling technique in which an element cannot be included in the sample more than once.
(Multiple Choice)
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A complete enumeration of the elements of a population or study objects is a ________.
(Multiple Choice)
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Sampling efficiency is a concept that reflects a tradeoff between sampling cost and precision.
(True/False)
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A subgroup of the elements of the population selected for participation in the study is a ________.
(Multiple Choice)
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________ is a probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame.
(Multiple Choice)
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The elements within a stratum should be as heterogeneous as possible,but the elements in different strata should be as homogeneous as possible.
(True/False)
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The larger the sample,the greater the gain in precision by increasing the sample size by one unit.
(True/False)
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Sampling techniques and procedures vary in accuracy,reliability,and cost from country to country.
(True/False)
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If the sampling unit is different from the element,it is necessary to specify precisely how the elements within the sampling unit should be selected.Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.
(True/False)
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Probability sampling is used to select the initial respondents for snowball sampling.
(True/False)
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A common form of cluster sampling is area sampling,in which the clusters consist of geographic areas such as counties,housing tracts,or blocks.
(True/False)
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________ attempts to obtain a sample of convenient elements.The selection of sampling units is left primarily to the interviewer.
(Multiple Choice)
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All of the factors listed below favor the use of probability sampling except (Table 11.5 in the text)________.
(Multiple Choice)
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The number of strata to use is a matter of judgment,but experience suggests the use of no more than eight.
(True/False)
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When is it meaningful to sample potential respondents who are surfing the Internet?
(Essay)
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If the researcher is concerned about the number of variables,the nature of the analysis,and completion rates,then,he/she is at which stage of the sampling design process (Figure 11.1 in the text)?
(Multiple Choice)
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