Question 1

A recent study conducted by CMOR study indicated that consumers prefer ________ surveys versus the ________ method of surveys.

Accepted Answer

A)  telephone;Internet 
B)  Internet;telephone 
C)  Internet;mail 
D)  mail;telephone 
A)  telephone;Internet 
B)  Internet;telephone 
C)  Internet;mail 
D)  mail;telephone B

Question 2

In the statistical approach to determining sample size,the precision level is specified in the end.

Accepted Answer

A) True 
 B)False  False

Question 3

If the researcher is required to estimate several parameters,not just one,the calculation of sample size in these cases should be based on a consideration of all the parameters that must be estimated.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the formulas below would be used to determine the sample size using the formula for the standard error of the mean?

Accepted Answer

A)  $$n = \frac { \sigma ^ { 2 } z ^ { 2 } } { D ^ { 2 } }$$ 
B)  $$n = \frac { \pi ( 1 - \pi ) z ^ { 2 } } { D ^ { 2 } }$$ 
C)  $$\sigma X = D / z$$ 
D)  A and C are correct. 
A)  $$n = \frac { \sigma ^ { 2 } z ^ { 2 } } { D ^ { 2 } }$$ 
B)  $$n = \frac { \pi ( 1 - \pi ) z ^ { 2 } } { D ^ { 2 } }$$ 
C)  $$\sigma X = D / z$$ 
D)  A and C are correct.

Question 5

A ________ is a summary description of a characteristic or measure of the sample.It is used as an estimate of the population parameter.

Accepted Answer

A)  statistic 
B)  finite population correction 
C)  parameter 
D)  precision level 
A)  statistic 
B)  finite population correction 
C)  parameter 
D)  precision level

Question 6

If statistical estimation of sample size is at all attempted,it should be realized that the estimates of the population variance don't vary from country to country.

Accepted Answer

A) True 
 B)False

Question 7

Prepaid incentives have been shown to increase response rates to a greater extent than promised incentives.

Accepted Answer

A) True 
 B)False

Question 8

The statistically determined sample size is the net or final sample size the sample remaining after eliminating potential respondents who do not qualify or who do not complete the interview.

Accepted Answer

A) True 
 B)False

Question 9

Which method of adjusting for nonresponse has the researcher contacting a sub-sample of the nonrespondents;projecting the values obtained from the sub-sample to all respondents;then adjusting the survey results to account for nonresponse?

Accepted Answer

A)  substitution 
B)  replacement 
C)  sub-sampling of nonrespondents 
D)  subjective estimates 
A)  substitution 
B)  replacement 
C)  sub-sampling of nonrespondents 
D)  subjective estimates

Question 10

The mathematical symbols "σX" and "SX" represent a ________ for the population and the sampling distribution respectively.

Accepted Answer

A)  standard deviation 
B)  standard error of the mean 
C)  proportion 
D)  variance 
A)  standard deviation 
B)  standard error of the mean 
C)  proportion 
D)  variance

Question 11

When the sample size is 10 percent or more of the population size,the standard error formulas will overestimate the standard deviation of the population mean or proportion.Hence,these should be adjusted by a finite population correction factor.

Accepted Answer

A) True 
 B)False

Question 12

Information on differences between respondents and nonrespondents may be obtained from the sample itself,or it may be possible to estimate the differences from other sources.

Accepted Answer

A) True 
 B)False

Question 13

The confidence interval approach to sample size determination is based on the construction of confidence intervals around the means or proportions using the standardized variate formula.

Accepted Answer

A) True 
 B)False

Question 14

The door-in-the-face attempt at motivating potential respondents is more effective than foot-in-the-door.

Accepted Answer

A) True 
 B)False

Question 15

The statistical approach to determining sample size is based on the construction of confidence intervals around sample means or proportions.

Accepted Answer

A) True 
 B)False

Question 16

When estimating a population parameter by using a sample statistic,the ________ is the desired size of the estimating interval.This is the maximum permissible difference between the sample statistic and the population parameter.

Accepted Answer

A)  finite population correction 
B)  precision level 
C)  parameter 
D)  statistic 
A)  finite population correction 
B)  precision level 
C)  parameter 
D)  statistic

Question 17

The percentage of qualified respondents who complete the interview is the ________.

Accepted Answer

A)  completion rate 
B)  final sample size 
C)  initial sample size 
D)  incidence rate 
A)  completion rate 
B)  final sample size 
C)  initial sample size 
D)  incidence rate

Question 18

Which equation is the correct equation for determining the initial sample size?

Accepted Answer

A) $\frac { \text{Final Sample Size $\times$ Incidence Rate } } { \text{Completion Rate}}$ 
B) $\frac { \text{Final Sample Size $\times$ Completion Rate } } { \text{Incidence Rate}}$ 
C) $\frac { \text{Completion Rate } } { \text{Incidence Rate × Final Sample Size}}$ 
D) $\frac { \text{Final Sample Size } } { \text{Incidence Rate $\times$ Completion Rate}}$ 
A) $\frac { \text{Final Sample Size $\times$ Incidence Rate } } { \text{Completion Rate}}$ 
B) $\frac { \text{Final Sample Size $\times$ Completion Rate } } { \text{Incidence Rate}}$ 
C) $\frac { \text{Completion Rate } } { \text{Incidence Rate × Final Sample Size}}$ 
D) $\frac { \text{Final Sample Size } } { \text{Incidence Rate $\times$ Completion Rate}}$

Question 19

Nonresponse rates should always be reported and,whenever possible,the effects of nonresponse should be estimated.

Accepted Answer

A) True 
 B)False

Question 20

Which method of improving response rate involves sending potential respondents a letter notifying them of the imminent mail,telephone,personal,or Internet survey?

Accepted Answer

A)  motivating the respondents 
B)  incentives 
C)  follow-up 
D)  prior notification 
A)  motivating the respondents 
B)  incentives 
C)  follow-up 
D)  prior notification

Exam 12: Sampling: Final and Initial Sample Size Determination

A recent study conducted by CMOR study indicated that consumers prefer ________ surveys versus the ________ method of surveys.

In the statistical approach to determining sample size,the precision level is specified in the end.

If the researcher is required to estimate several parameters,not just one,the calculation of sample size in these cases should be based on a consideration of all the parameters that must be estimated.

Which of the formulas below would be used to determine the sample size using the formula for the standard error of the mean?

A ________ is a summary description of a characteristic or measure of the sample.It is used as an estimate of the population parameter.

If statistical estimation of sample size is at all attempted,it should be realized that the estimates of the population variance don't vary from country to country.

Prepaid incentives have been shown to increase response rates to a greater extent than promised incentives.

The statistically determined sample size is the net or final sample size the sample remaining after eliminating potential respondents who do not qualify or who do not complete the interview.

Which method of adjusting for nonresponse has the researcher contacting a sub-sample of the nonrespondents;projecting the values obtained from the sub-sample to all respondents;then adjusting the survey results to account for nonresponse?

The mathematical symbols "σX" and "SX" represent a ________ for the population and the sampling distribution respectively.

When the sample size is 10 percent or more of the population size,the standard error formulas will overestimate the standard deviation of the population mean or proportion.Hence,these should be adjusted by a finite population correction factor.

Information on differences between respondents and nonrespondents may be obtained from the sample itself,or it may be possible to estimate the differences from other sources.

The confidence interval approach to sample size determination is based on the construction of confidence intervals around the means or proportions using the standardized variate formula.

The door-in-the-face attempt at motivating potential respondents is more effective than foot-in-the-door.

The statistical approach to determining sample size is based on the construction of confidence intervals around sample means or proportions.

When estimating a population parameter by using a sample statistic,the ________ is the desired size of the estimating interval.This is the maximum permissible difference between the sample statistic and the population parameter.

The percentage of qualified respondents who complete the interview is the ________.

Which equation is the correct equation for determining the initial sample size?

Nonresponse rates should always be reported and,whenever possible,the effects of nonresponse should be estimated.

Which method of improving response rate involves sending potential respondents a letter notifying them of the imminent mail,telephone,personal,or Internet survey?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

A recent study conducted by CMOR study indicated that consumers prefer surveys versus the method of surveys.