Question 1

The number of interviews that must be completed is the ________.

Accepted Answer

A)  initial sample size 
B)  completion rate 
C)  final sample size 
D)  incidence rate 
A)  initial sample size 
B)  completion rate 
C)  final sample size 
D)  incidence rate

Question 2

Discuss what can be done to reduce not-at-homes.

Accepted Answer

The percentage of not-at-homes can be su

Question 3

The ________ is a correction for overestimation of the variance of a population parameter,e.g. ,a mean or proportion,when the sample size is 10 percent or more of the population size.

Accepted Answer

A)  finite population correction 
B)  parameter 
C)  precision level 
D)  statistic 
A)  finite population correction 
B)  parameter 
C)  precision level 
D)  statistic

Question 4

Specify the level of confidence is the first step in the confidence interval approach to determining sample size.

Accepted Answer

A) True 
 B)False

Question 5

Suppose a simple random sample of five hospitals is to be drawn from a population of 20 hospitals.There are 15,504 different samples of size 5 that can be drawn.The relative frequency distribution of the values of the mean of these 15,504 different samples would specify the ________ of the mean.

Accepted Answer

A)  confidence level 
B)  sampling distribution 
C)  confidence interval 
D)  normal distribution 
A)  confidence level 
B)  sampling distribution 
C)  confidence interval 
D)  normal distribution

Question 6

Two major nonresponse issues in sampling are improving response rates and adjusting for nonresponse.

Accepted Answer

A) True 
 B)False

Question 7

The process of generalizing the sample results to the population results is called statistical inference.

Accepted Answer

A) True 
 B)False

Question 8

Because low response rates increase the probability of response bias,an attempt should always be made to improve the response rate.

Accepted Answer

A) True 
 B)False

Question 9

Which method of improving response rate involves use of the foot-in-the-door or door-in-the-face technique?

Accepted Answer

A)  motivating the respondents 
B)  incentives 
C)  prior notification 
D)  follow-up 
A)  motivating the respondents 
B)  incentives 
C)  prior notification 
D)  follow-up

Question 10

Which statement is not true about nonresponse issues in sampling?

Accepted Answer

A)  Response rates themselves do not indicate whether the respondents are representative of the original sample. 
B)  Increasing the response rate may not reduce nonresponse bias. 
C)  For a given study,if the nonrespondents differ from the respondents on the characteristics of interests,the sample estimates will only be mildly biased. 
D)  Nonresponse error is one of the most significant problems in survey research. 
A)  Response rates themselves do not indicate whether the respondents are representative of the original sample. 
B)  Increasing the response rate may not reduce nonresponse bias. 
C)  For a given study,if the nonrespondents differ from the respondents on the characteristics of interests,the sample estimates will only be mildly biased. 
D)  Nonresponse error is one of the most significant problems in survey research.

Question 11

When using the confidence interval approach to sample size determination,in some cases,precision is specified in relative rather than absolute terms.In other words,it may be specified that the estimate be within plus or minus R percentage points of the mean.

Accepted Answer

A) True 
 B)False

The number of interviews that must be completed is the ________.

Discuss what can be done to reduce not-at-homes.

The ________ is a correction for overestimation of the variance of a population parameter,e.g. ,a mean or proportion,when the sample size is 10 percent or more of the population size.

Specify the level of confidence is the first step in the confidence interval approach to determining sample size.

Suppose a simple random sample of five hospitals is to be drawn from a population of 20 hospitals.There are 15,504 different samples of size 5 that can be drawn.The relative frequency distribution of the values of the mean of these 15,504 different samples would specify the ________ of the mean.

Two major nonresponse issues in sampling are improving response rates and adjusting for nonresponse.

The process of generalizing the sample results to the population results is called statistical inference.

Because low response rates increase the probability of response bias,an attempt should always be made to improve the response rate.

Which method of improving response rate involves use of the foot-in-the-door or door-in-the-face technique?

Which statement is not true about nonresponse issues in sampling?

When using the confidence interval approach to sample size determination,in some cases,precision is specified in relative rather than absolute terms.In other words,it may be specified that the estimate be within plus or minus R percentage points of the mean.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

Exam 12: Sampling: Final and Initial Sample Size Determination

The number of interviews that must be completed is the ________.

Discuss what can be done to reduce not-at-homes.

The ________ is a correction for overestimation of the variance of a population parameter,e.g. ,a mean or proportion,when the sample size is 10 percent or more of the population size.

Specify the level of confidence is the first step in the confidence interval approach to determining sample size.

Suppose a simple random sample of five hospitals is to be drawn from a population of 20 hospitals.There are 15,504 different samples of size 5 that can be drawn.The relative frequency distribution of the values of the mean of these 15,504 different samples would specify the ________ of the mean.

Two major nonresponse issues in sampling are improving response rates and adjusting for nonresponse.

The process of generalizing the sample results to the population results is called statistical inference.

Because low response rates increase the probability of response bias,an attempt should always be made to improve the response rate.

Which method of improving response rate involves use of the foot-in-the-door or door-in-the-face technique?

Which statement is not true about nonresponse issues in sampling?

When using the confidence interval approach to sample size determination,in some cases,precision is specified in relative rather than absolute terms.In other words,it may be specified that the estimate be within plus or minus R percentage points of the mean.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters