Question 1

Assuming no measurement error,the reliability of an estimate of a population parameter can be assessed in terms of its standard error.

Accepted Answer

A) True 
 B)False

Question 2

By inflating the standard deviation,it is possible to increase the sample size and thus the project revenue for the research firm.

Accepted Answer

A) True 
 B)False

Question 3

Prior notification increases response rates for samples of the general public because it reduces surprise and uncertainty and creates a more cooperative atmosphere.

Accepted Answer

A) True 
 B)False

Question 4

The sampling distribution of the mean is a binomial distribution.

Accepted Answer

A) True 
 B)False

Question 5

The rate of occurrence of persons eligible to participate in the study expressed as a percentage is the ________.

Accepted Answer

A)  initial sample size 
B)  completion rate 
C)  incidence rate 
D)  final sample size 
A)  initial sample size 
B)  completion rate 
C)  incidence rate 
D)  final sample size

Question 6

The equation for a 95% confidence interval is: ________.

Accepted Answer

A) $$\bar { X } \pm 1.960 \mathrm { X }$$ 
B) $$\bar { X } \pm 1.650 \mathrm { X }$$ 
C) $$\bar { X } = 1.65 \sigma _ { X } ^ { 2 }$$ 
D)  A,B,C are incorrect 
A) $$\bar { X } \pm 1.960 \mathrm { X }$$ 
B) $$\bar { X } \pm 1.650 \mathrm { X }$$ 
C) $$\bar { X } = 1.65 \sigma _ { X } ^ { 2 }$$ 
D)  A,B,C are incorrect

Question 7

Which method of improving response rate involves offering potential respondents monetary and non-monetary gifts?

Accepted Answer

A)  follow-up 
B)  prior notification 
C)  motivating the respondents 
D)  incentives 
A)  follow-up 
B)  prior notification 
C)  motivating the respondents 
D)  incentives

Question 8

When determining the sample size,the standard deviation may not be known.Which of the following was not mentioned in your text as a way to estimate the standard deviation?

Accepted Answer

A)  estimate from the mean 
B)  conduct a pilot study 
C)  estimate based on researcher judgment 
D)  consult secondary sources 
A)  estimate from the mean 
B)  conduct a pilot study 
C)  estimate based on researcher judgment 
D)  consult secondary sources

Question 9

Discuss four of the methods of reducing refusals to participate in a survey.

Accepted Answer

∙ Prior notification - In prior notifica

Question 10

When conducting marketing research in foreign countries,statistical estimation of sample size may be difficult as estimates of the population mean may be unavailable.

Accepted Answer

A) True 
 B)False

Question 11

Trend analysis is an attempt to discern a trend between early and late respondents.

Accepted Answer

A) True 
 B)False

Question 12

The z value for a point is the number of standard deviations a point is away from the mean.

Accepted Answer

A) True 
 B)False

Question 13

Discuss why there may be ethical concerns when using the standard deviation of a variable in determining sample size.

Accepted Answer

The sample size is dependent on the stan

Question 14

A ________ is a summary description of a fixed characteristic or measure of the target population.It denotes the true value that would be obtained if a census rather than a sample was undertaken.

Accepted Answer

A)  precision level 
B)  finite population correction 
C)  parameter 
D)  statistic 
A)  precision level 
B)  finite population correction 
C)  parameter 
D)  statistic

Question 15

When determining the sample size,if the population standard deviation,s,is unknown and an estimate is used,the standard deviation should be re-estimated once the sample has been drawn.Next a revised confidence interval should be calculated to determine the precision level actually obtained.

Accepted Answer

A) True 
 B)False

Question 16

When using the confidence interval approach to sample size determination,if the statistic of interest is a proportion,rather than a mean,the approach to sample size determination is very different.

Accepted Answer

A) True 
 B)False

Question 17

The ________ for a point is the number of standard errors a point is away from the mean.

Accepted Answer

A)  coefficient of variation 
B)  variance 
C)  z-value 
D)  standard deviation 
A)  coefficient of variation 
B)  variance 
C)  z-value 
D)  standard deviation

Question 18

Which method of improving response rate involves sending potential respondents a postcard or letter to remind nonrespondents to complete and return the questionnaire?

Accepted Answer

A)  motivating the respondents 
B)  incentives 
C)  prior notification 
D)  follow-up 
A)  motivating the respondents 
B)  incentives 
C)  prior notification 
D)  follow-up

Question 19

Most refusals occur ________.

Accepted Answer

A)  when the potential respondent first opens the mail package 
B)  immediately after the interviewer's opening remarks 
C)  Both A and B are correct. 
D)  when the potential respondent is well into the interview 
A)  when the potential respondent first opens the mail package 
B)  immediately after the interviewer's opening remarks 
C)  Both A and B are correct. 
D)  when the potential respondent is well into the interview

Question 20

Which method of adjusting for nonresponse involves evaluating the likely effects of nonresponse based on experience and available information?

Accepted Answer

A)  replacement 
B)  subjective estimates 
C)  sub-sampling of nonrespondents 
D)  substitution 
A)  replacement 
B)  subjective estimates 
C)  sub-sampling of nonrespondents 
D)  substitution

Exam 12: Sampling: Final and Initial Sample Size Determination

Assuming no measurement error,the reliability of an estimate of a population parameter can be assessed in terms of its standard error.

By inflating the standard deviation,it is possible to increase the sample size and thus the project revenue for the research firm.

Prior notification increases response rates for samples of the general public because it reduces surprise and uncertainty and creates a more cooperative atmosphere.

The sampling distribution of the mean is a binomial distribution.

The rate of occurrence of persons eligible to participate in the study expressed as a percentage is the ________.

The equation for a 95% confidence interval is: ________.

Which method of improving response rate involves offering potential respondents monetary and non-monetary gifts?

When determining the sample size,the standard deviation may not be known.Which of the following was not mentioned in your text as a way to estimate the standard deviation?

Discuss four of the methods of reducing refusals to participate in a survey.

When conducting marketing research in foreign countries,statistical estimation of sample size may be difficult as estimates of the population mean may be unavailable.

Trend analysis is an attempt to discern a trend between early and late respondents.

The z value for a point is the number of standard deviations a point is away from the mean.

Discuss why there may be ethical concerns when using the standard deviation of a variable in determining sample size.

A ________ is a summary description of a fixed characteristic or measure of the target population.It denotes the true value that would be obtained if a census rather than a sample was undertaken.

When determining the sample size,if the population standard deviation,s,is unknown and an estimate is used,the standard deviation should be re-estimated once the sample has been drawn.Next a revised confidence interval should be calculated to determine the precision level actually obtained.

When using the confidence interval approach to sample size determination,if the statistic of interest is a proportion,rather than a mean,the approach to sample size determination is very different.

The ________ for a point is the number of standard errors a point is away from the mean.

Which method of improving response rate involves sending potential respondents a postcard or letter to remind nonrespondents to complete and return the questionnaire?

Most refusals occur ________.

Which method of adjusting for nonresponse involves evaluating the likely effects of nonresponse based on experience and available information?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

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