Question 1

The diagnostic cues that can be used to make appropriate modifications include:

Accepted Answer

A)  specification search. 
B)  modification indices. 
C)  standardized residual. 
D)  the path estimates or loadings. 
E)  All of the above 
A)  specification search. 
B)  modification indices. 
C)  standardized residual. 
D)  the path estimates or loadings. 
E)  All of the above E

Question 2

A proposed structural model involves four constructs,two of which are exogenous.X1 and X2 together cause Y1,which in turn causes Y2.What term describes this model?

Accepted Answer

A)  descriptive 
B)  nonrecursive 
C)  empirical 
D)  recursive 
E)  None of the above 
A)  descriptive 
B)  nonrecursive 
C)  empirical 
D)  recursive 
E)  None of the above D

Question 3

Describe the process of conducting SEM and explain the various steps involved.

Accepted Answer

The process of conducting SEM is described in Figure 22.2 in the text.The steps involved in conducting SEM are (1)define the individual constructs, (2)specify the measurement model, (3)assess measurement model reliability and validity, (4)specify the structural model if the measurement model is valid, (5)assess structural model validity,and (6)draw conclusions and make recommendations if the structural model is valid.

Question 4

Which of the following is not a fit measure?

Accepted Answer

A)  TFI 
B)  CFI 
C)  GFI 
D)  RMSR 
E)  SRMR 
A)  TFI 
B)  CFI 
C)  GFI 
D)  RMSR 
E)  SRMR

Question 5

SEM is distinguished by the explaining of the covariance among the measured items or
observed variables.

Accepted Answer

A) True 
 B)False

Question 6

________ is established when the measured items are conceptually consistent with a construct definition.

Accepted Answer

A)  Discriminant validity 
B)  Nomological validity 
C)  Convergent validity 
D)  Composite reliability 
E)  None of the above 
A)  Discriminant validity 
B)  Nomological validity 
C)  Convergent validity 
D)  Composite reliability 
E)  None of the above

Question 7

Construct validity is established when the measured items are conceptually consistent with a construct definition.

Accepted Answer

A) True 
 B)False

Question 8

In moving from the measurement model to the structural model the error terms are correlated
with each other.

Accepted Answer

A) True 
 B)False

Question 9

SEM can be thought of as a combination of MANOVA and multiple regression analysis.

Accepted Answer

A) True 
 B)False

Question 10

An exogenous construct is represented in an structural path model as a box with one-headed arrows going into it.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following steps are involved in conducting SEM?

Accepted Answer

A)  Assess measurement model reliability and validity. 
B)  Define the individual constructs. 
C)  Specify the measurement model. 
D)  Specify the structural model if the measurement model is valid. 
E)  All of the above. 
A)  Assess measurement model reliability and validity. 
B)  Define the individual constructs. 
C)  Specify the measurement model. 
D)  Specify the structural model if the measurement model is valid. 
E)  All of the above.

Question 12

CFI is an incremental fit index.

Accepted Answer

A) True 
 B)False

Question 13

Describe the assessment of discriminant validity in a measurement model.

Accepted Answer

In order to establish discriminant valid

Question 14

SEM analysis is based on raw data,rather than a correlation or covariance.

Accepted Answer

A) True 
 B)False

Question 15

SEM models are estimated so as to minimize the sum of squares between constructs.

Accepted Answer

A) True 
 B)False

Question 16

Which is not an incremental fit index?

Accepted Answer

A)  GFI 
B)  RMSR 
C)  CFI 
D)  NFI 
E)  A and D 
A)  GFI 
B)  RMSR 
C)  CFI 
D)  NFI 
E)  A and D

Question 17

Model fit includes the following steps:

Accepted Answer

A)  Estimate the covariance matrix between the observed variables based on the proposed measurement and structural models. 
B)  Model fit is determined by comparing how closely the estimated covariance matrix matches the observed covariance matrix. 
C)  Produce correlations or covariances among the items. 
D)  Examine the residuals. 
E)  All of the above. 
A)  Estimate the covariance matrix between the observed variables based on the proposed measurement and structural models. 
B)  Model fit is determined by comparing how closely the estimated covariance matrix matches the observed covariance matrix. 
C)  Produce correlations or covariances among the items. 
D)  Examine the residuals. 
E)  All of the above.

Question 18

When two constructs are theoretically unrelated to each other,the path between those two
constructs should be "free."

Accepted Answer

A) True 
 B)False

Question 19

Which is a way to help make sure that the model is identified?

Accepted Answer

A)  have at least three observed variables for each latent construct 
B)  none of the above 
C)  a large sample size 
D)  have all formative indicators 
E)  a GFI of .95 or higher 
A)  have at least three observed variables for each latent construct 
B)  none of the above 
C)  a large sample size 
D)  have all formative indicators 
E)  a GFI of .95 or higher

Question 20

SEM models are estimated so as to minimize the difference between the observed and
estimated covariance matrices.

Accepted Answer

A) True 
 B)False

Exam 22: Structural Equation Modeling and Path Analysis

The diagnostic cues that can be used to make appropriate modifications include:

A proposed structural model involves four constructs,two of which are exogenous.X1 and X2 together cause Y1,which in turn causes Y2.What term describes this model?

Describe the process of conducting SEM and explain the various steps involved.

Which of the following is not a fit measure?

SEM is distinguished by the explaining of the covariance among the measured items or observed variables.

________ is established when the measured items are conceptually consistent with a construct definition.

Construct validity is established when the measured items are conceptually consistent with a construct definition.

In moving from the measurement model to the structural model the error terms are correlated with each other.

SEM can be thought of as a combination of MANOVA and multiple regression analysis.

An exogenous construct is represented in an structural path model as a box with one-headed arrows going into it.

Which of the following steps are involved in conducting SEM?

CFI is an incremental fit index.

Describe the assessment of discriminant validity in a measurement model.

SEM analysis is based on raw data,rather than a correlation or covariance.

SEM models are estimated so as to minimize the sum of squares between constructs.

Which is not an incremental fit index?

Model fit includes the following steps:

When two constructs are theoretically unrelated to each other,the path between those two constructs should be "free."

Which is a way to help make sure that the model is identified?

SEM models are estimated so as to minimize the difference between the observed and estimated covariance matrices.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Report Preparation and Presentation

International Marketing Research

Filters