Question 1

The impact of the average error variance of indicators can be understood in terms of communality.

Accepted Answer

A) True 
 B)False

Question 2

The validity of the measurement model depends on:

Accepted Answer

A)  Convergent validity. 
B)  Discriminant validity. 
C)  Goodness-of-fit results. 
D)  Composite reliability. 
E)  All of the above 
A)  Convergent validity. 
B)  Discriminant validity. 
C)  Goodness-of-fit results. 
D)  Composite reliability. 
E)  All of the above

Question 3

Describe the assessment of reliability in a measurement model.

Accepted Answer

Recall from Chapter 9 that an unreliable

Question 4

An exogenous construct is represented in an structural path model as a an oval with no
one-headed arrows going into it.

Accepted Answer

A) True 
 B)False

Question 5

TLI is an absolute fit index.

Accepted Answer

A) True 
 B)False

Question 6

SEM can be thought of as a combination of MANOVA and ANOVA.

Accepted Answer

A) True 
 B)False

Question 7

A construct is an unobservable or latent variable that can be defined in conceptual terms that
can be measured directly.

Accepted Answer

A) True 
 B)False

Question 8

A 0.90 value for RMSEA is considered conservative.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is true about the relationship of SEM to factor analysis?

Accepted Answer

A)  The measurement model in SEM is similar to factor analysis in that both techniques have variables with loadings on factors. 
B)  SEM,we have to specify which variables are associated with each construct based on theory. 
C)  Concepts such as correlations and covariances are common to both the techniques. 
D)  A and C are correct. 
E)  A,B and C are correct. 
A)  The measurement model in SEM is similar to factor analysis in that both techniques have variables with loadings on factors. 
B)  SEM,we have to specify which variables are associated with each construct based on theory. 
C)  Concepts such as correlations and covariances are common to both the techniques. 
D)  A and C are correct. 
E)  A,B and C are correct.

Question 10

When two constructs are theoretically unrelated to each other,the path between those two constructs should be ________.

Accepted Answer

A)  free 
B)  assigned a value of 1 
C)  fixed 
D)  estimated 
E)  None of the above 
A)  free 
B)  assigned a value of 1 
C)  fixed 
D)  estimated 
E)  None of the above

Question 11

RMSR is an absolute fit index.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following are true regarding exogenous constructs?

Accepted Answer

A)  An exogenous construct is the latent,multi-item equivalent of an independent variable in traditional multivariate analysis. 
B)  Graphically,an exogenous construct does not have any paths coming to it. 
C)  An exogenous construct is determined by factors outside of the model. 
D)  A and C are correct. 
E)  A,B,and C are correct. 
A)  An exogenous construct is the latent,multi-item equivalent of an independent variable in traditional multivariate analysis. 
B)  Graphically,an exogenous construct does not have any paths coming to it. 
C)  An exogenous construct is determined by factors outside of the model. 
D)  A and C are correct. 
E)  A,B,and C are correct.

Question 13

GFI of .95 or higher is a way to help make sure that the model is identified.

Accepted Answer

A) True 
 B)False

Question 14

RMSR statistic is most useful for comparing nested models.

Accepted Answer

A) True 
 B)False

Question 15

A proposed structural model involves four constructs,two of which are exogenous.X1 and
X2 together cause Y1,which in turn causes Y2.This model is recursive.

Accepted Answer

A) True 
 B)False

Question 16

SEM can be thought of as a combination of which two techniques?

Accepted Answer

A)  MANOVA and multiple regression analysis 
B)  MANOVA and ANOVA 
C)  MANOVA and Exploratory factor analysis 
D)  Discriminant analysis and cluster analysis 
E)  Factor analysis and multiple regression analysis 
A)  MANOVA and multiple regression analysis 
B)  MANOVA and ANOVA 
C)  MANOVA and Exploratory factor analysis 
D)  Discriminant analysis and cluster analysis 
E)  Factor analysis and multiple regression analysis

Question 17

In a tests of a structural model,the path between store preference and store patronage has a coefficient of .85.What does this provide evidence of?

Accepted Answer

A)  the hypothesis that preference causes store patronage is supported 
B)  absence of other casual factors 
C)  time order of occurrence 
D)  nonspurious association 
E)  None of the above 
A)  the hypothesis that preference causes store patronage is supported 
B)  absence of other casual factors 
C)  time order of occurrence 
D)  nonspurious association 
E)  None of the above

Question 18

A proposed structural model involves three constructs,one of which are exogenous.X1 causes Y1,which in turn causes Y2.This model is nonrecursive.

Accepted Answer

A) True 
 B)False

Question 19

It is recommended that each construct be measured by using at least three observed variables.

Accepted Answer

A) True 
 B)False

Question 20

A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola company.The results show that a significant relationship exists between advertising effectiveness and sales.The estimated value of the standardized path estimate is .035.The Coca-Cola management dismisses the finding.Why?

Accepted Answer

A)  The sample size is probably too large. 
B)  The sample size is probably too small. 
C)  The relationship is trivial. 
D)  The model fit is poor. 
E)  None of the above 
A)  The sample size is probably too large. 
B)  The sample size is probably too small. 
C)  The relationship is trivial. 
D)  The model fit is poor. 
E)  None of the above

Exam 22: Structural Equation Modeling and Path Analysis

The impact of the average error variance of indicators can be understood in terms of communality.

The validity of the measurement model depends on:

Describe the assessment of reliability in a measurement model.

An exogenous construct is represented in an structural path model as a an oval with no one-headed arrows going into it.

TLI is an absolute fit index.

SEM can be thought of as a combination of MANOVA and ANOVA.

A construct is an unobservable or latent variable that can be defined in conceptual terms that can be measured directly.

A 0.90 value for RMSEA is considered conservative.

Which of the following is true about the relationship of SEM to factor analysis?

When two constructs are theoretically unrelated to each other,the path between those two constructs should be ________.

RMSR is an absolute fit index.

Which of the following are true regarding exogenous constructs?

GFI of .95 or higher is a way to help make sure that the model is identified.

RMSR statistic is most useful for comparing nested models.

A proposed structural model involves four constructs,two of which are exogenous.X1 and X2 together cause Y1,which in turn causes Y2.This model is recursive.

SEM can be thought of as a combination of which two techniques?

In a tests of a structural model,the path between store preference and store patronage has a coefficient of .85.What does this provide evidence of?

A proposed structural model involves three constructs,one of which are exogenous.X1 causes Y1,which in turn causes Y2.This model is nonrecursive.

It is recommended that each construct be measured by using at least three observed variables.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Report Preparation and Presentation

International Marketing Research

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