Question 1

Convergent validity is established when the measured items are conceptually consistent with a
construct definition.

Accepted Answer

A) True 
 B)False

Question 2

SEM can be thought of as a combination of MANOVA and Exploratory factor analysis.

Accepted Answer

A) True 
 B)False

Question 3

SEM can be thought of as a combination of Discriminant analysis and cluster analysis.

Accepted Answer

A) True 
 B)False

Question 4

RNI is a parsimony fit index.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is true about Structural Equation Modeling?

Accepted Answer

A)  SEM explicitly takes into account the measurement error. 
B)  In SEM,the constructs are unobservable or latent factors that are representative by multiple variables. 
C)  SEM is mainly used as an exploratory technique. 
D)  A and B are true 
E)  A,B,and C are true. 
A)  SEM explicitly takes into account the measurement error. 
B)  In SEM,the constructs are unobservable or latent factors that are representative by multiple variables. 
C)  SEM is mainly used as an exploratory technique. 
D)  A and B are true 
E)  A,B,and C are true.

Question 6

NFI is an incremental fit index.

Accepted Answer

A) True 
 B)False

Question 7

When two constructs are theoretically unrelated to each other,the path between those two
constructs should be be assigned a value of 1.

Accepted Answer

A) True 
 B)False

Question 8

Δχ2 statistic is most useful for comparing nested models.

Accepted Answer

A) True 
 B)False

Question 9

Measured variables or indicators are the actual items that are measured using a survey
questionnaire.

Accepted Answer

A) True 
 B)False

Question 10

The baseline model that is commonly used is the null model that is based on the assumption
that the observed variables are uncorrelated.

Accepted Answer

A) True 
 B)False

Question 11

Describe path analysis and its relationship to SEM.

Accepted Answer

Path analysis (PA)can be viewed as a spe

Question 12

A 0.07 value for RMSEA is considered conservative.

Accepted Answer

A) True 
 B)False

Question 13

A 0.04 value for RMSEA is considered conservative.

Accepted Answer

A) True 
 B)False

Question 14

SEM models are estimated so as to maximize the likelihood function.

Accepted Answer

A) True 
 B)False

Question 15

PNFI statistic is most useful for comparing nested models.

Accepted Answer

A) True 
 B)False

Question 16

When two constructs are theoretically unrelated to each other,the path between those two
constructs should be "fixed."

Accepted Answer

A) True 
 B)False

Question 17

In SEM,the posited relationships between constructs are tested similarly to the way they are tested using:

Accepted Answer

A)  Cluster analysis. 
B)  Analysis of Covariance. 
C)  Multiple regression. 
D)  MDS. 
E)  Discriminant analysis. 
A)  Cluster analysis. 
B)  Analysis of Covariance. 
C)  Multiple regression. 
D)  MDS. 
E)  Discriminant analysis.

Question 18

Which statistic is most useful for comparing nested models?

Accepted Answer

A)  RMSR 
B)  PNFI 
C)  AGFI 
D)  Δχ2 
E)  NNFI 
A)  RMSR 
B)  PNFI 
C)  AGFI 
D)  Δχ2 
E)  NNFI

Question 19

In moving from the measurement model to the structural model the endogenous constructs
become exogenous.

Accepted Answer

A) True 
 B)False

Question 20

Dependence relationships are represented with ________ in a path model.

Accepted Answer

A)  two-headed curved arrows 
B)  boxes 
C)  two-headed straight arrows 
D)  ovals 
E)  None of the above 
A)  two-headed curved arrows 
B)  boxes 
C)  two-headed straight arrows 
D)  ovals 
E)  None of the above

Exam 22: Structural Equation Modeling and Path Analysis

Convergent validity is established when the measured items are conceptually consistent with a construct definition.

SEM can be thought of as a combination of MANOVA and Exploratory factor analysis.

SEM can be thought of as a combination of Discriminant analysis and cluster analysis.

RNI is a parsimony fit index.

Which of the following is true about Structural Equation Modeling?

NFI is an incremental fit index.

When two constructs are theoretically unrelated to each other,the path between those two constructs should be be assigned a value of 1.

Δχ2 statistic is most useful for comparing nested models.

Measured variables or indicators are the actual items that are measured using a survey questionnaire.

The baseline model that is commonly used is the null model that is based on the assumption that the observed variables are uncorrelated.

Describe path analysis and its relationship to SEM.

A 0.07 value for RMSEA is considered conservative.

A 0.04 value for RMSEA is considered conservative.

SEM models are estimated so as to maximize the likelihood function.

PNFI statistic is most useful for comparing nested models.

When two constructs are theoretically unrelated to each other,the path between those two constructs should be "fixed."

In SEM,the posited relationships between constructs are tested similarly to the way they are tested using:

Which statistic is most useful for comparing nested models?

In moving from the measurement model to the structural model the endogenous constructs become exogenous.

Dependence relationships are represented with ________ in a path model.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Report Preparation and Presentation

International Marketing Research

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