Question 1

Which of the following are true regarding SEM models?

Accepted Answer

A)  A structural model shows how the constructs are interrelated to each other,often with multiple dependence relationships. 
B)  A SEM model consists of two models: the measurement model and the structural model. 
C)  The measurement model depicts how the observed variable represent constructs. 
D)  The observed variables are measured by researcher. 
E)  All of the above. 
A)  A structural model shows how the constructs are interrelated to each other,often with multiple dependence relationships. 
B)  A SEM model consists of two models: the measurement model and the structural model. 
C)  The measurement model depicts how the observed variable represent constructs. 
D)  The observed variables are measured by researcher. 
E)  All of the above.

Question 2

The confirmatory factor analysis is used to verify the factor structure of a set of observed
variables.

Accepted Answer

A) True 
 B)False

Question 3

The size of the loading estimates considered significant is a difference contrasting EFA with CFA.

Accepted Answer

A) True 
 B)False

Question 4

The specification of which variables load on which factors is a difference contrasting EFA with CFA.

Accepted Answer

A) True 
 B)False

Question 5

In moving from the measurement model to the structural model:

Accepted Answer

A)  The endogenous constructs become exogenous. 
B)  The emphasis shifts from the relationships between latent constructs and measured variables to the nature and magnitude of the relationships between constructs. 
C)  The exogenous constructs each become endogenous. 
D)  The error terms are correlated with each other. 
E)  None of the above 
A)  The endogenous constructs become exogenous. 
B)  The emphasis shifts from the relationships between latent constructs and measured variables to the nature and magnitude of the relationships between constructs. 
C)  The exogenous constructs each become endogenous. 
D)  The error terms are correlated with each other. 
E)  None of the above

Question 6

TFI is a fit measure used in SEM

Accepted Answer

A) True 
 B)False

Question 7

CFI is an absolute fit index.

Accepted Answer

A) True 
 B)False

Question 8

________ are the actual items that are measured using a survey questionnaire.

Accepted Answer

A)  Constructs 
B)  Observed factors 
C)  Measured variables or indicators 
D)  Estimated Parameter 
E)  Latent factors 
A)  Constructs 
B)  Observed factors 
C)  Measured variables or indicators 
D)  Estimated Parameter 
E)  Latent factors

Question 9

SEM models are estimated so as to:

Accepted Answer

A)  maximize the likelihood function. 
B)  A and C 
C)  minimize the sum of squares between constructs. 
D)  minimize the difference between the observed and estimated covariance matrices. 
E)  minimize the least squared difference. 
A)  maximize the likelihood function. 
B)  A and C 
C)  minimize the sum of squares between constructs. 
D)  minimize the difference between the observed and estimated covariance matrices. 
E)  minimize the least squared difference.

Question 10

SEM can be thought of as a combination of Factor analysis and multiple regression analysis.

Accepted Answer

A) True 
 B)False

Question 11

Explain exogenous and endogenous constructs.

Accepted Answer

An exogenous construct is the latent,mul

Question 12

SEM has the following characteristics:

Accepted Answer

A)  representation of constructs as unobservable or latent factors in dependence relationships. 
B)  estimation of multiple and interrelated dependence relationships incorporated in an integrated model. 
C)  explanation of covariance among the observed variables. 
D)  incorporation of measurement error in an explicit manner. 
E)  All of the above 
A)  representation of constructs as unobservable or latent factors in dependence relationships. 
B)  estimation of multiple and interrelated dependence relationships incorporated in an integrated model. 
C)  explanation of covariance among the observed variables. 
D)  incorporation of measurement error in an explicit manner. 
E)  All of the above

Question 13

Path analysis can be viewed as a special case of SEM.

Accepted Answer

A) True 
 B)False

Question 14

In moving from the measurement model to the structural model the exogenous constructs each
become endogenous.

Accepted Answer

A) True 
 B)False

Question 15

Generally,we use SEM to find a suitable model.

Accepted Answer

A) True 
 B)False

Question 16

Describe the specification of a structural model.

Accepted Answer

In moving from the measurement model to

Question 17

Which of the following is a difference contrasting EFA with CFA?

Accepted Answer

A)  the specification of which variables load on which factors 
B)  one technique is exploratory and the other is confirmatory 
C)  the size of the loading estimates considered significant 
D)  A and B 
E)  A,B,and C 
A)  the specification of which variables load on which factors 
B)  one technique is exploratory and the other is confirmatory 
C)  the size of the loading estimates considered significant 
D)  A and B 
E)  A,B,and C

Question 18

Constructs are the actual items that are measured using a survey questionnaire.

Accepted Answer

A) True 
 B)False

Question 19

Once the validity of the measurement model has been established,you can proceed with the
specification of structural model.

Accepted Answer

A) True 
 B)False

Question 20

How is an exogenous construct represented in an structural path model?

Accepted Answer

A)  It is represented by a box with one-headed arrows going into it and two headed arrows. 
B)  The construct is represented by an oval with no one-headed arrows going into it. 
C)  It is represented by an oval with no arrows. 
D)  It is represented by a box with one-headed arrows going into it. 
E)  None of the above 
A)  It is represented by a box with one-headed arrows going into it and two headed arrows. 
B)  The construct is represented by an oval with no one-headed arrows going into it. 
C)  It is represented by an oval with no arrows. 
D)  It is represented by a box with one-headed arrows going into it. 
E)  None of the above

Exam 22: Structural Equation Modeling and Path Analysis

Which of the following are true regarding SEM models?

The confirmatory factor analysis is used to verify the factor structure of a set of observed variables.

The size of the loading estimates considered significant is a difference contrasting EFA with CFA.

The specification of which variables load on which factors is a difference contrasting EFA with CFA.

In moving from the measurement model to the structural model:

TFI is a fit measure used in SEM

CFI is an absolute fit index.

________ are the actual items that are measured using a survey questionnaire.

SEM models are estimated so as to:

SEM can be thought of as a combination of Factor analysis and multiple regression analysis.

Explain exogenous and endogenous constructs.

SEM has the following characteristics:

Path analysis can be viewed as a special case of SEM.

In moving from the measurement model to the structural model the exogenous constructs each become endogenous.

Generally,we use SEM to find a suitable model.

Describe the specification of a structural model.

Which of the following is a difference contrasting EFA with CFA?

Constructs are the actual items that are measured using a survey questionnaire.

Once the validity of the measurement model has been established,you can proceed with the specification of structural model.

How is an exogenous construct represented in an structural path model?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Report Preparation and Presentation

International Marketing Research

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