Question 1

Which of the following statements is not true about quota sampling?

Accepted Answer

A)  There is no assurance that the sample is representative. 
B)  Many sources of selection bias are potentially present. 
C)  An important decision involves the use of proportionate or disproportionate sampling. 
D)  Under certain conditions,quota sampling obtains results close to those for conventional probability sampling. 
A)  There is no assurance that the sample is representative. 
B)  Many sources of selection bias are potentially present. 
C)  An important decision involves the use of proportionate or disproportionate sampling. 
D)  Under certain conditions,quota sampling obtains results close to those for conventional probability sampling.

Question 2

A census can greatly decrease nonsampling error.

Accepted Answer

A) True 
 B)False

Question 3

A major objective of ________ is to increase precision without increasing cost.

Accepted Answer

A)  stratified sampling 
B)  sequential sampling 
C)  cluster sampling 
D)  quota sampling 
A)  stratified sampling 
B)  sequential sampling 
C)  cluster sampling 
D)  quota sampling

Question 4

In ________,the target population is first divided into mutually exclusive and collectively exhaustive subpopulations,or clusters.

Accepted Answer

A)  simple random sampling 
B)  stratified sampling 
C)  cluster sampling 
D)  systematic sampling 
A)  simple random sampling 
B)  stratified sampling 
C)  cluster sampling 
D)  systematic sampling

Question 5

Which sampling technique can help the researcher estimate rare characteristics (Table 11.4 in the text)?

Accepted Answer

A)  quota sampling 
B)  convenience sampling 
C)  judgmental sampling 
D)  snowball sampling 
A)  quota sampling 
B)  convenience sampling 
C)  judgmental sampling 
D)  snowball sampling

Question 6

The target population for the department store project was defined as "male or female head of household responsible for most of the shopping at department stores in metro Atlanta in 2009." "Male or female head of household responsible for most of the shopping at department stores" is what part of the target population definition?

Accepted Answer

A)  sampling unit 
B)  time 
C)  elements 
D)  extent 
A)  sampling unit 
B)  time 
C)  elements 
D)  extent

Question 7

________ has been used to determine preferences for two competing alternatives.

Accepted Answer

A)  Double sampling 
B)  Area sampling 
C)  Probability proportionate to size sampling 
D)  Sequential sampling 
A)  Double sampling 
B)  Area sampling 
C)  Probability proportionate to size sampling 
D)  Sequential sampling

Question 8

Discuss the advantages of convenience samples and when it is appropriate to use them.

Accepted Answer

Convenience sampling is the least expens

Question 9

Quota sampling ensures that the composition of the sample is the same as the composition of the population with respect to the characteristics of interest.

Accepted Answer

A) True 
 B)False

Question 10

All of the following are examples of nonpanel recruited sampling methods used in Internet research except ________.

Accepted Answer

A)  use of e-mail lists that have been rented from suppliers 
B)  a store may hand its customers a flier directing them to a specific-password protected site 
C)  offline techniques such as short telephone screening interviews to recruit Internet samples 
D)  All of the above are nonpanel recruited sampling methods. 
A)  use of e-mail lists that have been rented from suppliers 
B)  a store may hand its customers a flier directing them to a specific-password protected site 
C)  offline techniques such as short telephone screening interviews to recruit Internet samples 
D)  All of the above are nonpanel recruited sampling methods.

Question 11

Examples of a sampling frame include the telephone book,an association directory,a city directory,or a map.

Accepted Answer

A) True 
 B)False

Question 12

Stratified sampling differs from quota sampling in that the sample elements are selected probabilistically rather than based on convenience or judgment.

Accepted Answer

A) True 
 B)False

Question 13

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Accepted Answer

A) True 
 B)False

Question 14

Every potential nonprobability sample needs to have the same probability of selection.

Accepted Answer

A) True 
 B)False

Question 15

The target population for the department store project was defined as "male or female head of household responsible for most of the shopping at department stores in metro Atlanta in 2009." "Metro Atlanta" is what part of the target population definition?

Accepted Answer

A)  sampling unit 
B)  time 
C)  elements 
D)  extent 
A)  sampling unit 
B)  time 
C)  elements 
D)  extent

Question 16

________ is a probability sampling technique that uses a two-step process to partition the population into subpopulations,or strata.Elements are selected from each stratum by a random procedure.

Accepted Answer

A)  Simple random sampling 
B)  Cluster sampling 
C)  Systematic sampling 
D)  Stratified sampling 
A)  Simple random sampling 
B)  Cluster sampling 
C)  Systematic sampling 
D)  Stratified sampling

Question 17

Discuss the uses of nonprobability and probability sampling.

Accepted Answer

Nonprobability sampling is used in conce

Question 18

________ is a selection method where the elements are selected sequentially.It explicitly incorporates prior information about population parameters as well as the costs and probabilities associated with making wrong decisions.

Accepted Answer

A)  Sampling without replacement 
B)  Simple random sampling 
C)  Bayesian approach 
D)  Sampling with replacement 
A)  Sampling without replacement 
B)  Simple random sampling 
C)  Bayesian approach 
D)  Sampling with replacement

Question 19

All of the following statements are limitations of simple random sampling except ________.

Accepted Answer

A)  it is often difficult to construct a sampling frame that will permit a simple random sample to be drawn 
B)  simple random sampling may or may not result in a representative sample 
C)  the sample results may be projected to the target population 
D)  simple random sampling often results in lower precision with larger standard errors than other probability sampling techniques 
A)  it is often difficult to construct a sampling frame that will permit a simple random sample to be drawn 
B)  simple random sampling may or may not result in a representative sample 
C)  the sample results may be projected to the target population 
D)  simple random sampling often results in lower precision with larger standard errors than other probability sampling techniques

Question 20

Cluster sampling and stratified sampling differ in all of the following ways except ________.

Accepted Answer

A)  the number of subpopulations chosen 
B)  with respect to homogeneity and heterogeneity 
C)  classification of sampling techniques 
D)  their objectives 
A)  the number of subpopulations chosen 
B)  with respect to homogeneity and heterogeneity 
C)  classification of sampling techniques 
D)  their objectives

Exam 11: Sampling: Design and Procedures

Which of the following statements is not true about quota sampling?

A census can greatly decrease nonsampling error.

A major objective of ________ is to increase precision without increasing cost.

In ________,the target population is first divided into mutually exclusive and collectively exhaustive subpopulations,or clusters.

Which sampling technique can help the researcher estimate rare characteristics (Table 11.4 in the text)?

________ has been used to determine preferences for two competing alternatives.

Discuss the advantages of convenience samples and when it is appropriate to use them.

Quota sampling ensures that the composition of the sample is the same as the composition of the population with respect to the characteristics of interest.

All of the following are examples of nonpanel recruited sampling methods used in Internet research except ________.

Examples of a sampling frame include the telephone book,an association directory,a city directory,or a map.

Stratified sampling differs from quota sampling in that the sample elements are selected probabilistically rather than based on convenience or judgment.

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Every potential nonprobability sample needs to have the same probability of selection.

The target population for the department store project was defined as "male or female head of household responsible for most of the shopping at department stores in metro Atlanta in 2009." "Metro Atlanta" is what part of the target population definition?

________ is a probability sampling technique that uses a two-step process to partition the population into subpopulations,or strata.Elements are selected from each stratum by a random procedure.

Discuss the uses of nonprobability and probability sampling.

________ is a selection method where the elements are selected sequentially.It explicitly incorporates prior information about population parameters as well as the costs and probabilities associated with making wrong decisions.

All of the following statements are limitations of simple random sampling except ________.

Cluster sampling and stratified sampling differ in all of the following ways except ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

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