Question 1

Convenience sampling is the least expensive and least time consuming of all sampling techniques.

Accepted Answer

A) True 
 B)False

Question 2

The sample size decision should be guided by certain qualitative considerations.Which of the following is not one of those considerations?

Accepted Answer

A)  the resource constraints 
B)  the sampling technique to be used 
C)  the average size of samples in similar studies 
D)  the nature of the results 
A)  the resource constraints 
B)  the sampling technique to be used 
C)  the average size of samples in similar studies 
D)  the nature of the results

Question 3

In simple random sampling,each element in the population has a known and equal probability of selection.

Accepted Answer

A) True 
 B)False

Question 4

The Bayesian approach to sampling is theoretically appealing,however,it is not widely used in marketing research because much of the required information on costs and probabilities is not available.

Accepted Answer

A) True 
 B)False

Question 5

It is ok to treat nonprobability samples as probability samples and to project the results to a target population.

Accepted Answer

A) True 
 B)False

Question 6

Which statement is correct about defining the target population?

Accepted Answer

A)  Defining the target population involves translating the problem definition into a precise statement of who should and should not be included in the sample. 
B)  The target population should be defined in terms of elements,sampling units,extent,and time. 
C)  Imprecise definition of the target population will result in research that is ineffective at best and misleading at worst. 
D)  All of the above statements are true. 
A)  Defining the target population involves translating the problem definition into a precise statement of who should and should not be included in the sample. 
B)  The target population should be defined in terms of elements,sampling units,extent,and time. 
C)  Imprecise definition of the target population will result in research that is ineffective at best and misleading at worst. 
D)  All of the above statements are true.

Question 7

The inferences that link sample characteristics and population parameters are estimation procedures and tests of hypotheses.

Accepted Answer

A) True 
 B)False

Question 8

The second stage in quota sampling is to develop the control categories,or quotas,of population elements.

Accepted Answer

A) True 
 B)False

Question 9

Which statement is not true about cluster sampling?

Accepted Answer

A)  Cluster sampling is the most cost-effective probability sampling technique. 
B)  It can be difficult to compute and interpret statistics based on clusters. 
C)  The two major advantages of cluster sampling are feasibility and low cost. 
D)  The researcher may have to rely on intuition and logic to determine sample sizes for each cluster. 
A)  Cluster sampling is the most cost-effective probability sampling technique. 
B)  It can be difficult to compute and interpret statistics based on clusters. 
C)  The two major advantages of cluster sampling are feasibility and low cost. 
D)  The researcher may have to rely on intuition and logic to determine sample sizes for each cluster.

Question 10

The efficiency of a probability sampling technique may be assessed by comparing it to that of ________.

Accepted Answer

A)  simple random sampling 
B)  systematic sampling 
C)  nonprobability sampling 
D)  stratified sampling 
A)  simple random sampling 
B)  systematic sampling 
C)  nonprobability sampling 
D)  stratified sampling

Question 11

Sample size is influenced by the average size of samples in similar studies.

Accepted Answer

A) True 
 B)False

Question 12

Probability sampling techniques are uncommon in international marketing research because of all of the following reasons except ________.

Accepted Answer

A)  lack of suitable sampling frames 
B)  the inaccessibility of certain respondents,such as women in some cultures 
C)  lack of trained researchers 
D)  the dominance of personal interviewing 
A)  lack of suitable sampling frames 
B)  the inaccessibility of certain respondents,such as women in some cultures 
C)  lack of trained researchers 
D)  the dominance of personal interviewing

Question 13

The ________ method is equivalent to a lottery system in which names are placed in a container,the container is shaken,and the names of the winners are then drawn out in an unbiased manner.

Accepted Answer

A)  stratified sampling 
B)  nonprobability sampling 
C)  simple random sampling 
D)  systematic sampling 
A)  stratified sampling 
B)  nonprobability sampling 
C)  simple random sampling 
D)  systematic sampling

Question 14

________ is a sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample.

Accepted Answer

A)  Convenience sampling 
B)  Judgmental sampling 
C)  Probability sampling 
D)  Nonprobability sampling 
A)  Convenience sampling 
B)  Judgmental sampling 
C)  Probability sampling 
D)  Nonprobability sampling

Question 15

Which of the following is not a form of nonprobability sampling?

Accepted Answer

A)  snowball sampling 
B)  convenience sampling 
C)  quota sampling 
D)  cluster sampling 
A)  snowball sampling 
B)  convenience sampling 
C)  quota sampling 
D)  cluster sampling

Question 16

The criteria for the selection of stratification variables consist of all of the following except ________.

Accepted Answer

A)  homogeneity 
B)  relatedness 
C)  order 
D)  cost 
A)  homogeneity 
B)  relatedness 
C)  order 
D)  cost

Question 17

The online recruited Internet sampling technique can be further classified as convenience or judgment.

Accepted Answer

A) True 
 B)False

Question 18

Discuss the advantages of systematic sampling.

Accepted Answer

Systematic sampling is less costly and e

Question 19

Discuss some of the problems in implementing the sampling design process when conducting international marketing research.

Accepted Answer

There are concerns with defining and acc

Question 20

The aggregate of all the elements,sharing some common set of characteristics,that comprises the universe for the purpose of the marketing problem is the ________.

Accepted Answer

A)  sampling frame 
B)  census 
C)  population 
D)  element 
A)  sampling frame 
B)  census 
C)  population 
D)  element

Exam 11: Sampling: Design and Procedures

Convenience sampling is the least expensive and least time consuming of all sampling techniques.

The sample size decision should be guided by certain qualitative considerations.Which of the following is not one of those considerations?

In simple random sampling,each element in the population has a known and equal probability of selection.

The Bayesian approach to sampling is theoretically appealing,however,it is not widely used in marketing research because much of the required information on costs and probabilities is not available.

It is ok to treat nonprobability samples as probability samples and to project the results to a target population.

Which statement is correct about defining the target population?

The inferences that link sample characteristics and population parameters are estimation procedures and tests of hypotheses.

The second stage in quota sampling is to develop the control categories,or quotas,of population elements.

Which statement is not true about cluster sampling?

The efficiency of a probability sampling technique may be assessed by comparing it to that of ________.

Sample size is influenced by the average size of samples in similar studies.

Probability sampling techniques are uncommon in international marketing research because of all of the following reasons except ________.

The ________ method is equivalent to a lottery system in which names are placed in a container,the container is shaken,and the names of the winners are then drawn out in an unbiased manner.

________ is a sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample.

Which of the following is not a form of nonprobability sampling?

The criteria for the selection of stratification variables consist of all of the following except ________.

The online recruited Internet sampling technique can be further classified as convenience or judgment.

Discuss the advantages of systematic sampling.

Discuss some of the problems in implementing the sampling design process when conducting international marketing research.

The aggregate of all the elements,sharing some common set of characteristics,that comprises the universe for the purpose of the marketing problem is the ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

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