Exam 24: International Marketing Research

Electronic surveys are not very popular in ________.

Ethical responsibilities for marketing research conducted abroad are very different to that conducted domestically.

Define direct translation,back translation,and parallel translation.

In countries such as in eastern Europe that are characterized by shortage economies,it would not make sense to conduct marketing research on ________.

Which statement pertains to parallel translation?

The use of mail interviews is low in some countries because of ________.

The role of marketing in economic development is the same in all countries.

If,for example,in many countries,the number of brands available in a given product category is limited and,in other countries the dominant brands have become generic labels symbolizing the entire product category,the researcher might have a problem with ________.

The environment prevailing in the countries,cultural units,or international markets that are being researched influences the way the six steps of the marketing research process should be performed.

________ is a translation method in which a committee of translators,each of whom is fluent in at least two languages,discusses alternative versions of a questionnaire and makes modifications until consensus is reached.

Economic development and advances in technology promote the homogenization of consumers' work,leisure,and lifestyles.

The demonstration of equivalence of both the unit of measurement and the constant in the equation between the construct and the items measuring the construct is called ________.

A country's stage of economic development determines all of the following about its markets except ________.

Describe/define the four major types of equivalences.

________ is a type of equivalence that measures how theoretical constructs are operationalized in different countries to measure marketing variables.

It is difficult to solicit information from respondents in tradition-directed,less developed societies because most cannot formulate opinions of their own.

In international marketing research,it is critical to establish the equivalence of scales and measures used to obtain data from different countries.

Telephone interviewing is the dominant mode of questionnaire administration in the United States and Canada.

The marketing research process should be modified so that it does not conflict with the cultural values of a foreign society.

Home-country laws relate to national security,antitrust,worker benefits,and ethical considerations.