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    Exam 24: International Marketing Research
  5. Question
    ________ Is a Construct Equivalence Issue That Deals Specifically with Whether
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________ Is a Construct Equivalence Issue That Deals Specifically with Whether

Question 12

Question 12

Multiple Choice

________ is a construct equivalence issue that deals specifically with whether a given concept or behavior serves the same role or function in different countries.


A) Category equivalence
B) Conceptual equivalence
C) Functional equivalence
D) Item equivalence

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