Question 1

________ is a measure of the relative peakedness or flatness of the curve defined by the frequency distribution.

Accepted Answer

A)  Type I error 
B)  Kurtosis 
C)  Skewness 
D)  Type II error 
A)  Type I error 
B)  Kurtosis 
C)  Skewness 
D)  Type II error

Question 2

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is a(n)________.

Accepted Answer

A)  t distribution 
B)  distribution 
C)  frequency distribution 
D)  chi-square distribution 
A)  t distribution 
B)  distribution 
C)  frequency distribution 
D)  chi-square distribution

Question 3

________ is a test statistic that measures the association between two ordinal-level variables.It makes an adjustment for ties and is most appropriate when the table of variable is square.

Accepted Answer

A)  Symmetric lambda 
B)  Gamma 
C)  Tau c 
D)  Tau b 
A)  Symmetric lambda 
B)  Gamma 
C)  Tau c 
D)  Tau b

Question 4

If the calculated value of the test statistic is less than the critical value of the test statistic (TS CR),the null hypothesis is rejected.

Accepted Answer

A) True 
 B)False

Question 5

Nonparametric tests are used when the independent variables are nonmetric.

Accepted Answer

A) True 
 B)False

Question 6

The tendency of the deviations from the mean to be larger in one direction than in the other is called ________.

Accepted Answer

A)  skewness 
B)  kurtosis 
C)  type I error 
D)  type II error 
A)  skewness 
B)  kurtosis 
C)  type I error 
D)  type II error

Question 7

The test statistic used in the Kolmogorov-Smirnov one-sample test is ________.

Accepted Answer

A)  K = Max ∣ Oi,Ai∣ 
B)  K = Min ∣ Oi ,Ai ∣ 
C)  K = Max ∣Ai - Oi ∣ 
D)  K = Min ∣Ai - Oi ∣ 
A)  K = Max ∣ Oi,Ai∣ 
B)  K = Min ∣ Oi ,Ai ∣ 
C)  K = Max ∣Ai - Oi ∣ 
D)  K = Min ∣Ai - Oi ∣

Question 8

Tau b,tau c,and gamma are available to measure association between two ________-level variables.

Accepted Answer

A)  ordinal 
B)  ratio 
C)  nomimal 
D)  interval 
A)  ordinal 
B)  ratio 
C)  nomimal 
D)  interval

Question 9

The test statistic measures how close the sample has come to the null hypothesis and often follows a well-known distribution,such as the normal,t,or chi-square distribution.

Accepted Answer

A) True 
 B)False

Question 10

If the population standard deviation was assumed to be known,rather than estimated from the sample,a ________ would be appropriate rather than a ________.

Accepted Answer

A)  z test;F test 
B)  z test;t test 
C)  t test;F test 
D)  t test;z test 
A)  z test;F test 
B)  z test;t test 
C)  t test;F test 
D)  t test;z test

Question 11

________ are hypothesis testing procedures that assume that the variables of interest are measured on at least an interval scale.

Accepted Answer

A)  Parametric tests 
B)  Parameter tests 
C)  Nonparametric tests 
D)  None of the above 
A)  Parametric tests 
B)  Parameter tests 
C)  Nonparametric tests 
D)  None of the above

Question 12

In hypothesis testing,the observations are paired so that the two sets of observations relate to the same respondents.

Accepted Answer

A) True 
 B)False

Question 13

The binomial test is a test of randomness for a dichotomous variable.

Accepted Answer

A) True 
 B)False

Question 14

The ________ is used to test the statistical significance of the observed association in cross-tabulation.

Accepted Answer

A)  chi-square statistic 
B)  contingency coefficient 
C)  phi coefficient 
D)  Cramer's V 
A)  chi-square statistic 
B)  contingency coefficient 
C)  phi coefficient 
D)  Cramer's V

Question 15

Define the null and alternative hypotheses.Discuss the relationship between the two hypotheses.

Accepted Answer

A null hypothesis is a statement of the

Question 16

The mean is sensitive to extremely small or extremely large values (outliers).

Accepted Answer

A) True 
 B)False

Question 17

A Kolmogorov-Smirnov one-sample test was conducted.The largest absolute difference between the observed and normal distribution was K = 0.222.The sample size was only 30 therefore,the approximate formula was used and the critical value for K was 0.248.Because the calculated value of K is ________ than the critical value,the null hypothesis ________ be rejected.

Accepted Answer

A)  smaller;can 
B)  larger;cannot 
C)  smaller;cannot 
D)  larger;can 
A)  smaller;can 
B)  larger;cannot 
C)  smaller;cannot 
D)  larger;can

Question 18

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is a ________.

Accepted Answer

A)  t test 
B)  cross-tabulation 
C)  parametric test 
D)  non-parametric test 
A)  t test 
B)  cross-tabulation 
C)  parametric test 
D)  non-parametric test

Question 19

The tendency of the deviations from the mean to be larger in one direction than in the other is called skewness.

Accepted Answer

A) True 
 B)False

Question 20

The ________ tests the goodness of fit of the observed number of observations in each category to the number expected under a specified binomial distribution.

Accepted Answer

A)  runs test 
B)  sign test 
C)  binomial test 
D)  Mann-Whitney U test 
A)  runs test 
B)  sign test 
C)  binomial test 
D)  Mann-Whitney U test

Exam 15: Frequency Distribution, cross-Tabulation, and Hypothesis Testing

________ is a measure of the relative peakedness or flatness of the curve defined by the frequency distribution.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is a(n)________.

________ is a test statistic that measures the association between two ordinal-level variables.It makes an adjustment for ties and is most appropriate when the table of variable is square.

If the calculated value of the test statistic is less than the critical value of the test statistic (TS CR),the null hypothesis is rejected.

Nonparametric tests are used when the independent variables are nonmetric.

The tendency of the deviations from the mean to be larger in one direction than in the other is called ________.

The test statistic used in the Kolmogorov-Smirnov one-sample test is ________.

Tau b,tau c,and gamma are available to measure association between two ________-level variables.

The test statistic measures how close the sample has come to the null hypothesis and often follows a well-known distribution,such as the normal,t,or chi-square distribution.

If the population standard deviation was assumed to be known,rather than estimated from the sample,a ________ would be appropriate rather than a ________.

________ are hypothesis testing procedures that assume that the variables of interest are measured on at least an interval scale.

In hypothesis testing,the observations are paired so that the two sets of observations relate to the same respondents.

The binomial test is a test of randomness for a dichotomous variable.

The ________ is used to test the statistical significance of the observed association in cross-tabulation.

Define the null and alternative hypotheses.Discuss the relationship between the two hypotheses.

The mean is sensitive to extremely small or extremely large values (outliers).

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is a ________.

The tendency of the deviations from the mean to be larger in one direction than in the other is called skewness.

The ________ tests the goodness of fit of the observed number of observations in each category to the number expected under a specified binomial distribution.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

If the population standard deviation was assumed to be known,rather than estimated from the sample,a would be appropriate rather than a .