Question 1

Which statement is not related to statistics associated with cross-tabulation?

Accepted Answer

A)  Generally,the strength of association is of interest only if the association is statistically significant. 
B)  The statistical significance of the observed association is commonly measured by the chi-square statistic. 
C)  The strength of association can be measured by the phi correlation coefficient,the contingency coefficient,Cramer's V,and the lambda coefficient. 
D)  The t test could be conducted on the mean of one sample or two samples of observations. 
A)  Generally,the strength of association is of interest only if the association is statistically significant. 
B)  The statistical significance of the observed association is commonly measured by the chi-square statistic. 
C)  The strength of association can be measured by the phi correlation coefficient,the contingency coefficient,Cramer's V,and the lambda coefficient. 
D)  The t test could be conducted on the mean of one sample or two samples of observations.

Question 2

The ________ is the value that occurs most frequently.

Accepted Answer

A)  mode 
B)  range 
C)  mean 
D)  median 
A)  mode 
B)  range 
C)  mean 
D)  median

Question 3

When calculating the standard deviation,we divide by n-1 because the sample is drawn from a population and we are trying to determine how much the responses vary from the mean of the entire population.

Accepted Answer

A) True 
 B)False

Question 4

The first step in hypothesis testing is to select an appropriate statistical technique and the corresponding test statistic.

Accepted Answer

A) True 
 B)False

Question 5

The ________ is used as a measure of the strength of association in the special case of a table with two rows and two columns (a 2 × 2 table).

Accepted Answer

A)  Cramer's V 
B)  chi-square coefficient 
C)  phi coefficient 
D)  contingency coefficient 
A)  Cramer's V 
B)  chi-square coefficient 
C)  phi coefficient 
D)  contingency coefficient

Question 6

The ________ test is a nonparametric test for examining differences in the location of two populations,based on paired observations,that compares only the signs of the differences between pairs of variables without taking into account the magnitude of the differences.

Accepted Answer

A)  runs test 
B)  sign test 
C)  Mann-Whitney U test 
D)  binomial test 
A)  runs test 
B)  sign test 
C)  Mann-Whitney U test 
D)  binomial test

Question 7

A ________ is a test conducted by determining whether the order or sequence in which observations are obtained is random.

Accepted Answer

A)  binomial test 
B)  sign test 
C)  runs test 
D)  Mann-Whitney U test 
A)  binomial test 
B)  sign test 
C)  runs test 
D)  Mann-Whitney U test

Question 8

The degrees of freedom for the t statistic to test the hypothesis about two independent samples is ________.

Accepted Answer

A)  n 
B)  n1 +n2 - 2 
C)  n - 1 
D)  n1 + n2 
A)  n 
B)  n1 +n2 - 2 
C)  n - 1 
D)  n1 + n2

Question 9

Nonparametric tests are conducted in SPSS via the NONPARAMETRIC TESTS program.

Accepted Answer

A) True 
 B)False

Question 10

In determining the critical value of the test statistic,the area to the right of the critical value is either α or α/2.It is α for a one-tail test and α/2 for a two-tail test.

Accepted Answer

A) True 
 B)False

Question 11

A statistic that indicates the distribution's dispersion is a ________.

Accepted Answer

A)  measure of location 
B)  measure of variability 
C)  measure of shape 
D)  measure of occasion 
A)  measure of location 
B)  measure of variability 
C)  measure of shape 
D)  measure of occasion

Question 12

In the parametric case of means for two independent samples,the hypotheses take which form?

Accepted Answer

A)  H0:σ12 = σ22
H1:σ12 ≠ σ22 
B)  H0:μ ≤ 4.0
H1:μ > 4.0 
C)  H0:μ1 = μ2
H1:μ1 ≠ μ2 
D)  H0: π1 = π2
H1: π1 ≠ π2 
A)  H0:σ12 = σ22
H1:σ12 ≠ σ22 
B)  H0:μ ≤ 4.0
H1:μ > 4.0 
C)  H0:μ1 = μ2
H1:μ1 ≠ μ2 
D)  H0: π1 = π2
H1: π1 ≠ π2

Question 13

________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

Accepted Answer

A)  One-tailed error 
B)  Type II error 
C)  Type I error 
D)  Two-tailed error 
A)  One-tailed error 
B)  Type II error 
C)  Type I error 
D)  Two-tailed error

Question 14

In a frequency distribution,two variables are considered at a time.

Accepted Answer

A) True 
 B)False

Question 15

The mode represents the highest peak of the distribution.

Accepted Answer

A) True 
 B)False

Question 16

In the Mann-Whitney U test,two samples are combined and the cases are ranked in order of increasing size.The test statistic,U,is computed as the number of times a score from sample 1 or group 1 follows a score from group 2.

Accepted Answer

A) True 
 B)False

Question 17

________ is a modified version of the phi correlation coefficient,Φ.

Accepted Answer

A)  Asymmetric lambda 
B)  coefficient of variation 
C)  Chi-square statistic 
D)  Cramer's V 
A)  Asymmetric lambda 
B)  coefficient of variation 
C)  Chi-square statistic 
D)  Cramer's V

Question 18

If the probability associated with the calculated or observed value of the test statistic (TS CAL)is greater than the level of significance (α),the null hypothesis is rejected.

Accepted Answer

A) True 
 B)False

Question 19

The value obtained by summing all elements in a set and dividing by the number of elements is the ________.

Accepted Answer

A)  median 
B)  mean 
C)  range 
D)  mode 
A)  median 
B)  mean 
C)  range 
D)  mode

Question 20

Lambda assumes that the variables are measured on an ordinal scale.

Accepted Answer

A) True 
 B)False

Exam 15: Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Which statement is not related to statistics associated with cross-tabulation?

The ________ is the value that occurs most frequently.

When calculating the standard deviation,we divide by n-1 because the sample is drawn from a population and we are trying to determine how much the responses vary from the mean of the entire population.

The first step in hypothesis testing is to select an appropriate statistical technique and the corresponding test statistic.

The ________ is used as a measure of the strength of association in the special case of a table with two rows and two columns (a 2 × 2 table).

The ________ test is a nonparametric test for examining differences in the location of two populations,based on paired observations,that compares only the signs of the differences between pairs of variables without taking into account the magnitude of the differences.

A ________ is a test conducted by determining whether the order or sequence in which observations are obtained is random.

The degrees of freedom for the t statistic to test the hypothesis about two independent samples is ________.

Nonparametric tests are conducted in SPSS via the NONPARAMETRIC TESTS program.

In determining the critical value of the test statistic,the area to the right of the critical value is either α or α/2.It is α for a one-tail test and α/2 for a two-tail test.

A statistic that indicates the distribution's dispersion is a ________.

In the parametric case of means for two independent samples,the hypotheses take which form?

________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

In a frequency distribution,two variables are considered at a time.

The mode represents the highest peak of the distribution.

In the Mann-Whitney U test,two samples are combined and the cases are ranked in order of increasing size.The test statistic,U,is computed as the number of times a score from sample 1 or group 1 follows a score from group 2.

________ is a modified version of the phi correlation coefficient,Φ.

If the probability associated with the calculated or observed value of the test statistic (TS CAL)is greater than the level of significance (α),the null hypothesis is rejected.

The value obtained by summing all elements in a set and dividing by the number of elements is the ________.

Lambda assumes that the variables are measured on an ordinal scale.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

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