Question 1

________ is an average of the two asymmetric lambda values.It does not make an assumption about which variable is dependent.

Accepted Answer

A)  Tau c 
B)  Gamma 
C)  Tau b 
D)  Symmetric lambda 
A)  Tau c 
B)  Gamma 
C)  Tau b 
D)  Symmetric lambda

Question 2

If the probability of F is greater than the significance level α,________ and ________ should be used.

Accepted Answer

A)  H0 is rejected;t based on "equal variances not assumed" 
B)  H0 is not rejected;t based on "equal variances assumed" 
C)  H0 is not rejected;t based on "equal variances not assumed" 
D)  H0 is rejected;t based on "equal variances assumed" 
A)  H0 is rejected;t based on "equal variances not assumed" 
B)  H0 is not rejected;t based on "equal variances assumed" 
C)  H0 is not rejected;t based on "equal variances not assumed" 
D)  H0 is rejected;t based on "equal variances assumed"

Question 3

The difference between the mean and an observed value is called the deviation from the mean.

Accepted Answer

A) True 
 B)False

Question 4

Discuss the relationship between cross-tabulation and frequency distribution.

Accepted Answer

Whereas a frequency distribution describ

Question 5

Cross-tabulation examines associations between variables,not causation.

Accepted Answer

A) True 
 B)False

Question 6

The square root of the variance is the ________.

Accepted Answer

A)  coefficient of variation 
B)  standard deviation 
C)  interquartile range 
D)  variance 
A)  coefficient of variation 
B)  standard deviation 
C)  interquartile range 
D)  variance

Question 7

Which of the following statements is not correct about the alternative hypothesis?

Accepted Answer

A)  The alternative hypothesis is the opposite of the null hypothesis. 
B)  There is no way to determine whether the alternative hypothesis is true. 
C)  The alternative hypothesis represents the conclusion for which evidence is sought. 
D)  None of the statements are correct. 
A)  The alternative hypothesis is the opposite of the null hypothesis. 
B)  There is no way to determine whether the alternative hypothesis is true. 
C)  The alternative hypothesis represents the conclusion for which evidence is sought. 
D)  None of the statements are correct.

Question 8

When the data points are scattered,variance is small.

Accepted Answer

A) True 
 B)False

Question 9

When using the chi-square statistic in cross-tabulation,the null hypothesis (H0)will be rejected only when the calculated value of the test statistic is greater than the critical value of the chi-square distribution with the appropriate degrees of freedom.

Accepted Answer

A) True 
 B)False

Question 10

The ________ is a frequency distribution that depends upon two sets of degrees of freedom,the degrees of freedom in the numerator and the degrees of freedom in the denominator.

Accepted Answer

A)  t distribution 
B)  chi-square distribution 
C)  Z statistic 
D)  none of the above 
A)  t distribution 
B)  chi-square distribution 
C)  Z statistic 
D)  none of the above

Question 11

Mean,median,variance,standard deviation,minimum,maximum,and range are some of the statistics that can be calculated via ________,________,and ________ in SPSS.

Accepted Answer

A)  COUNTS;FREQUENCIES;and DESCRIPTIVES 
B)  DESCRIPTIVES;COUNTS;and EXPLORE 
C)  FREQUENCIES;EXPLORE;and DESCRIPTIVES 
D)  EXPLORE;DESCRIPTIVES;and COUNTS 
A)  COUNTS;FREQUENCIES;and DESCRIPTIVES 
B)  DESCRIPTIVES;COUNTS;and EXPLORE 
C)  FREQUENCIES;EXPLORE;and DESCRIPTIVES 
D)  EXPLORE;DESCRIPTIVES;and COUNTS

Question 12

In cross-tabulation,the introduction of a third variable clarifies the initial association (or lack of it)observed between two variables and can result in six possibilities.

Accepted Answer

A) True 
 B)False

Question 13

The runs test tests the goodness of fit of the observed number of observations in each category to the number expected under specified binomial distribution.

Accepted Answer

A) True 
 B)False

Question 14

Which statement is not correct about the null hypothesis?

Accepted Answer

A)  In marketing research,the null hypothesis is formulated in such a way that rejection leads to the acceptance of the desired conclusion. 
B)  It is always the hypothesis tested. 
C)  It can never be accepted based on a single statistical test. 
D)  Accepting the null hypothesis will lead to some changes in opinions or action. 
A)  In marketing research,the null hypothesis is formulated in such a way that rejection leads to the acceptance of the desired conclusion. 
B)  It is always the hypothesis tested. 
C)  It can never be accepted based on a single statistical test. 
D)  Accepting the null hypothesis will lead to some changes in opinions or action.

Question 15

A frequency distribution helps determine ________.

Accepted Answer

A)  the presence of outliers or cases with extreme values 
B)  the extent of nonresponse 
C)  the extent of illegitimate responses 
D)  all of the above 
A)  the presence of outliers or cases with extreme values 
B)  the extent of nonresponse 
C)  the extent of illegitimate responses 
D)  all of the above

Question 16

In SPSS,if the data are interval scaled and only the summary statistics are desired,the DESCRIPTIVES procedure can be used.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements is true concerning cross-tabulations with two variables?

Accepted Answer

A)  Because two variables have been cross-classified,percentages could be computed either column-wise,based on column totals,or row-wise,based on row totals. 
B)  The general rule is to compute the percentages in the direction of the independent variable,across the dependent variable. 
C)  Cross-tabulation with two variables is also known as bivariate cross-tabulation. 
D)  All of the above statements are true. 
A)  Because two variables have been cross-classified,percentages could be computed either column-wise,based on column totals,or row-wise,based on row totals. 
B)  The general rule is to compute the percentages in the direction of the independent variable,across the dependent variable. 
C)  Cross-tabulation with two variables is also known as bivariate cross-tabulation. 
D)  All of the above statements are true.

Question 18

What is the correct expression of the null hypothesis for the alternative hypothesis: the percentage of Internet users who use the Internet for shopping is greater than .40?

Accepted Answer

A)  H1: π ≠ .40 
B)  H0: π 0: π = .40 
D)  H1: π > .40 
A)  H1: π ≠ .40 
B)  H0: π 0: π = .40 
D)  H1: π > .40

Question 19

The chi-square statistic can be estimated on counts of data or on percentages.

Accepted Answer

A) True 
 B)False

Question 20

In a symmetric distribution,the values on either side of the center of the distribution are the same,and the mean mode,and median are equal.

Accepted Answer

A) True 
 B)False

Exam 15: Frequency Distribution, cross-Tabulation, and Hypothesis Testing

________ is an average of the two asymmetric lambda values.It does not make an assumption about which variable is dependent.

If the probability of F is greater than the significance level α,________ and ________ should be used.

The difference between the mean and an observed value is called the deviation from the mean.

Discuss the relationship between cross-tabulation and frequency distribution.

Cross-tabulation examines associations between variables,not causation.

The square root of the variance is the ________.

Which of the following statements is not correct about the alternative hypothesis?

When the data points are scattered,variance is small.

When using the chi-square statistic in cross-tabulation,the null hypothesis (H0)will be rejected only when the calculated value of the test statistic is greater than the critical value of the chi-square distribution with the appropriate degrees of freedom.

The ________ is a frequency distribution that depends upon two sets of degrees of freedom,the degrees of freedom in the numerator and the degrees of freedom in the denominator.

Mean,median,variance,standard deviation,minimum,maximum,and range are some of the statistics that can be calculated via ________,________,and ________ in SPSS.

In cross-tabulation,the introduction of a third variable clarifies the initial association (or lack of it)observed between two variables and can result in six possibilities.

The runs test tests the goodness of fit of the observed number of observations in each category to the number expected under specified binomial distribution.

Which statement is not correct about the null hypothesis?

A frequency distribution helps determine ________.

In SPSS,if the data are interval scaled and only the summary statistics are desired,the DESCRIPTIVES procedure can be used.

Which of the following statements is true concerning cross-tabulations with two variables?

What is the correct expression of the null hypothesis for the alternative hypothesis: the percentage of Internet users who use the Internet for shopping is greater than .40?

The chi-square statistic can be estimated on counts of data or on percentages.

In a symmetric distribution,the values on either side of the center of the distribution are the same,and the mean mode,and median are equal.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

If the probability of F is greater than the significance level α, and should be used.

Mean,median,variance,standard deviation,minimum,maximum,and range are some of the statistics that can be calculated via ,,and in SPSS.